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Casual Articles - Publicity: Nailing a Media Interview, Part III (Staying on Topic)
It's been proven time and again that regular communication helps build strong relationships. It's also a fact that people do business with people that they know, li
Don’t be afraid to bridge. If the reporter asks, “Well, how
Last night a good friend of mine said the following: “Dave, some people may feel that they are entrepreneurs but when they read about people saying that you are eit
Sometimes, when you are doing a great job of keeping on topic, the reporter is leading to you talk about different topics, some of which you aren't as knowledgeable about. If the reporter leads you into different areas, go there only if it suits your needs and you are comfortable there.
One advanced technique you can use in a tough interview is "bridging." Bridging is simply steering the interview back to your topic. Going down any side roads a reporter pursues is usually a bad idea – even if the detour is innocuous, it takes you off your main points. You may find, when the article is published or the interview airs, that the only comments of yours that reach the general public are those about a topic that you don't know much about. This isn't going to help your marketing efforts at all.
Don’t be afraid to bridge. If the reporter asks, “Well, how
Use these 10 questions to determine how focused you are on Networking1. I have at least 400 people in my network who receive information from me at least onc
One advanced technique you can use in a tough interview is "bridging." Bridging is simply steering the interview back to your topic. Going down any side roads a reporter pursues is usually a bad idea – even if the detour is innocuous, it takes you off your main points. You may find, when the article is published or the interview airs, that the only comments of yours that reach the general public are those about a topic that you don't know much about. This isn't going to help your marketing efforts at all.
Don’t be afraid to bridge. If the reporter asks, “Well, how
Trade show magicians are one of the many ways to build booth traffic and separate your company from others on the floor.At a trade show you not only have to
One advanced technique you can use in a tough interview is "bridging." Bridging is simply steering the interview back to your topic. Going down any side roads a reporter pursues is usually a bad idea – even if the detour is innocuous, it takes you off your main points. You may find, when the article is published or the interview airs, that the only comments of yours that reach the general public are those about a topic that you don't know much about. This isn't going to help your marketing efforts at all.
Don’t be afraid to bridge. If the reporter asks, “Well, how
I had the pleasure of sitting next to Jane at a networking meeting a few of weeks ago. Random chance placed we two somewhat introverted people at the table next
Don’t be afraid to bridge. If the reporter asks, “Well, how
The movie, “Field of Dreams” opens with a farmer standing in a cornfield. He hears a disembodied voice saying, “If you build it, he will come”…by the end of the mov
Don’t be afraid to bridge. If the reporter asks, “Well, how do they feel about that in Argentina?” and you have nothing to say about Argentina, diplomatically acknowledge that the question is valid. For example, say "That's a good question. I don't focus on Argentina in my practice, but I can tell you what my clients are saying." Then move back to your topic – gently but firmly.
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