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Casual Articles - Marketing-Minded Financial Planners--Appearing on TV? Tell the World!
Can your PR do something positive about the behaviors of those outside audiences that most affect your business, non-profit or association?Can your PR deliver external stakeholder behavi
It is a reasonably excepted fact among marketers and educators that business has undergone an evolution in the past century. This evolution as often been described as a movement from the productio
In fact, just knowing someone that's going to be on TV or on the radio is exciting, so when you know you are going to be on the air, send an alert to your mailing list.
Send notes, e-mails, faxes – whatever it takes – so they know when they can catch you. You'll be surprised at how many people tune in. After all, they now know a real celebrity!
Of course, most people will still miss it. It isn't as easy to send a "reprint" of a TV or radio appearance, but it can be done. Get a video copy of your appearance. (Never ask the reporter (unless they offer), they have to get to work on their next story.)
Call the station the next day and see if you can get a copy. If not, call a media monitoring service in your area. Most cities have one. They tape every local TV and radio broadcast and can provide the video or audio you n
After spending whatever time and energy might be necessary, you find the business opportunity that you think might be just right for you. Now you have to control the opportunity during the time it
In fact, just knowing someone that's going to be on TV or on the radio is exciting, so when you know you are going to be on the air, send an alert to your mailing list.
Send notes, e-mails, faxes – whatever it takes – so they know when they can catch you. You'll be surprised at how many people tune in. After all, they now know a real celebrity!
Of course, most people will still miss it. It isn't as easy to send a "reprint" of a TV or radio appearance, but it can be done. Get a video copy of your appearance. (Never ask the reporter (unless they offer), they have to get to work on their next story.)
Call the station the next day and see if you can get a copy. If not, call a media monitoring service in your area. Most cities have one. They tape every local TV and radio broadcast and can provide the video or audio you
Business alliances are valuable bridges that can be used to reach new customer audiences. These alliances are typically like-minded businesses that serve the same audience demographic but offer sep
Of course, most people will still miss it. It isn't as easy to send a "reprint" of a TV or radio appearance, but it can be done. Get a video copy of your appearance. (Never ask the reporter (unless they offer), they have to get to work on their next story.)
Call the station the next day and see if you can get a copy. If not, call a media monitoring service in your area. Most cities have one. They tape every local TV and radio broadcast and can provide the video or audio you
As always, the grand creator puts things in my path to point in which direction my column should take each month. It is laid before me in such a manner that I become passionate about writing the ex
Call the station the next day and see if you can get a copy. If not, call a media monitoring service in your area. Most cities have one. They tape every local TV and radio broadcast and can provide the video or audio you
Are you desperately on a lookout for a new job? Well don’t worry; I’ve surely been there myself. It is not easy finding the right job that best suits your interests and one that also pays the bills
Afterwards, send copies of any video or audio tapes (smart move: get them edited to 5 minutes length maximum) to your best prospects and referral sources.
Recently a longtime vendor sent me (and a thousand others, no doubt) an e-mail saying he’d be on 60 Minutes that weekend. I couldn’t watch that night but I sure was thrilled for him – and impressed. And he was top of mind for a good few days. Which is exactly what he wanted to happen when he sent me that e-mail.
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