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Casual Articles - Managers: Super-Charge Your PR
Lewis Latimer. Ever heard of him? Well, he was the draftsman that worked with Alexander Graham Bell in drawing up the patent for the telephone - the one that beat a competitor by hours in filing for a patent. without his dedication and work into the night - the recognized inventor of the telephone may have been someone else. And - oh yes - Latimer was African American.Also - Latimer made the light bulb better. While Thomas Edison had worked for years to get the light bulb to work - his bulb would only burn for a matter of hours. Latimer was the one who came up with and patented a process to make a carbon filament - which burned longer and made the product commercially feasible. Latimer became a consultant to many cities - including London - on the installation of electric lights.Lati
Just look at the kind of reactions that can res
With the U.S. economy still slumping and unemployment numbers barely moving forward, many workers may be considering what their employment future could be like if they were to lose their job. If you’re in a healthcare field, or possess computer skills, you don’t have much to worry about, except explaining why you left your last job. On the other hand, if you’re employed in production or manufacturing, you may be asking yourself, “when should I update my job skills?”If you’re lucky enough to still have a job in this economy and you’re pondering the future, you should consider updating your job skills immediately. Your current education level will determine what you should update. If you already possess a Bachelor’s degree, examine what your skills deficits may be. For instance, are you up to date o
Fortunately for all of us, good public relations planning really CAN alter individual perception and lead to changed behaviors among key outside audiences.
Why should you believe it? Because of this public relations premise: people act on their own perception of the facts before them, which leads to predictable behaviors about which something can be done. When we create, change or reinforce that opinion by reaching, persuading and moving-to-desired-action the very people whose behaviors affect the organization the most, the public relations mission is accomplished.
Just look at the kind of reactions that can resu
One of the most important management tools a franchised company needs is a great computer system. The system must integrate with all the franchised outlets and also be able to interface with the Corporate HQ computer system. There are many companies which have already set up specialty IT systems for franchisors, but much of an off the shelf system will need modification. Be sure when talking with software vendors that you make sure that you get what you want and do not simply fall for the sales approach of them telling you what you need? After all, how on earth would they know that? Designing and/or securing a computer system will require some pre planning thought on your part.Below is pre-planning exercise I went thru in an outline form to help you determine your own needs. Each company is differ
Fortunately for all of us, good public relations planning really CAN alter individual perception and lead to changed behaviors among key outside audiences.
Why should you believe it? Because of this public relations premise: people act on their own perception of the facts before them, which leads to predictable behaviors about which something can be done. When we create, change or reinforce that opinion by reaching, persuading and moving-to-desired-action the very people whose behaviors affect the organization the most, the public relations mission is accomplished.
Just look at the kind of reactions that can res
Any professionally trained interviewer can attest these questions are the most asked by people involved with job-hunting. How important is it? Absolutely vital! … How difficult is it? Not hard at all.I can demonstrate the importance with a true story from my book ‘The Art of the Interview’. [*Now on CD-ROM]In the early 1980s I interviewed a young man who, in our meeting, began to quote information pertaining to the company he was applying. He cited the previous year's corporate gross revenue figures, the number of employees’ country wide, projected new product launches and other related information. Needless to say, I was impressed. He got the job.In retrospect, although I tried to be unbiased, when comparing him to the other candidates I interviewed, his knowledge of the company [T
Why should you believe it? Because of this public relations premise: people act on their own perception of the facts before them, which leads to predictable behaviors about which something can be done. When we create, change or reinforce that opinion by reaching, persuading and moving-to-desired-action the very people whose behaviors affect the organization the most, the public relations mission is accomplished.
Just look at the kind of reactions that can res
So you’re taking a medical transcription course but really need to make a little extra money. It’s difficult being a student and having to work only part time or not work at all. But there may be a few things you can start doing to money until you finish your course.If you really want to work from home, then consider general transcribing until you finish your MT course. This will give you lots of typing practice and listening skills while making extra money.The first step is to find a few clients. You can use inexpensive advertising strategies to do this. Make out some simple flyers on your computer and pass them around.A few good places are Universities, schools, legal and insurance offices, social work offices, and government offices.The more services you offer the better yo
Just look at the kind of reactions that can res
I have a brother-in-law who farms and drives a 16-wheeler for a living. When I told him that I start each business day with a blank computer screen that I must fill with at least 1,000 words by noon, he almost fainted. He says he could never do it because he wouldn’t know where to start. But the same goes for me when it comes to pulling the engine out of a John Deere 6020 Series tractor.My brother-in-law is correct, of course. You can’t write an effective fundraising letter unless you know where to start. The most important part of any direct mail fundraising appeal is what you do before you write a word of the package.Poorly conceived appeals lead to poor results. Letters written in haste usually waste money and hinder donations.The secret to attracting new donors, renewing support,
Just look at the kind of reactions that can result: customers starting to make repeat purchases; politicians and legislators starting to view you as a key member of the business, non-profit or association communities; capital givers or specifying sources beginning to look your way; prospects starting to work with you; fresh proposals for strategic alliances and joint ventures; welcome bounces in show room visits; membership applications on the rise; and community leaders beginning to seek you out.
But it doesn’t just happen, as I’m certain you already suspect. Your public relations people really must be on board this particular approach to PR. And especially, they must buy into why it’s so important to know how your outside audiences perceive your operations, products or services. And do be sure they accept the reality that negative p
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