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Casual Articles - Making the News - Tips from A News Journalist
Does your organisation have one of those annual ‘occasions’ that few look forward to: the annual appraisal or performance review? How do you look forward to it? I wonder h
2. APPEALS TO A WIDE RANGE OF PEOPLE.
3. DOES NOT HAVE AN OBVIOUS 'SPIN'
If it is overtly trying the 'sell' something the releas
Here are some of the questions we have been asked by our clients or potential clients in the past, together with our answers to them. We hope you find them useful, and that
The media receives literally hundreds of media releases a day, many which are instantly disregarded. Why? A number of factors contribute to the demise of a media release, one key aspect however that contributes to a well written and published releases is the writers ability to be media savvy, that is identify the aspects an editor is looking for when selecting the day’s news.
In an in-depth interview with a veteran news editor and journalist I posed the question “ What makes a good media release?” Here are his 7 tips in identifying a good release;
1. ONE THAT MAKES SENSE.
An obvious point but one often overlooked in the pressure to put out a media statement.
2. APPEALS TO A WIDE RANGE OF PEOPLE.
3. DOES NOT HAVE AN OBVIOUS 'SPIN'
If it is overtly trying the 'sell' something the release
Choice of business card and office stationery should be given top priority. In a world obsessed with image, and the attainment of wealth and success, it is essential your b
The media receives literally hundreds of media releases a day, many which are instantly disregarded. Why? A number of factors contribute to the demise of a media release, one key aspect however that contributes to a well written and published releases is the writers ability to be media savvy, that is identify the aspects an editor is looking for when selecting the day’s news.
In an in-depth interview with a veteran news editor and journalist I posed the question “ What makes a good media release?” Here are his 7 tips in identifying a good release;
1. ONE THAT MAKES SENSE.
An obvious point but one often overlooked in the pressure to put out a media statement.
2. APPEALS TO A WIDE RANGE OF PEOPLE.
3. DOES NOT HAVE AN OBVIOUS 'SPIN'
If it is overtly trying the 'sell' something the releas
One thing entrepreneurs have in common is the ability not to be stopped by problems, but to turn their problems into opportunities. Where other people get stuck in problems
In an in-depth interview with a veteran news editor and journalist I posed the question “ What makes a good media release?” Here are his 7 tips in identifying a good release;
1. ONE THAT MAKES SENSE.
An obvious point but one often overlooked in the pressure to put out a media statement.
2. APPEALS TO A WIDE RANGE OF PEOPLE.
3. DOES NOT HAVE AN OBVIOUS 'SPIN'
If it is overtly trying the 'sell' something the releas
Back, (maybe I should say "way back") in the '80's, as a senior manager in Hewlett Packard Ltd.,UK, I was regularly asked to give talks to groups from both the public and p
1. ONE THAT MAKES SENSE.
An obvious point but one often overlooked in the pressure to put out a media statement.
2. APPEALS TO A WIDE RANGE OF PEOPLE.
3. DOES NOT HAVE AN OBVIOUS 'SPIN'
If it is overtly trying the 'sell' something the releas
For each and every company, their customer service department is almost as important as the sales department. Yes, you can sell, but are the customers satisfied with the pr
2. APPEALS TO A WIDE RANGE OF PEOPLE.
3. DOES NOT HAVE AN OBVIOUS 'SPIN'
If it is overtly trying the 'sell' something the release is likely to go no-where.
4. FOR RADIO - IT MUST BE SOMETHING THAT WILL ENGENDER TALKBACK AND DISCUSSION.
5. FOR NEWSPAPERS - IT MUST BE IMPORTANT, NEWSY AND INTERESTING
6. DELIVER IT VIA EMAIL.
Avoid the use of fax for a competitive radio station as it is unlikely to reach its target.
7. DON'T BULL S**T!
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