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Casual Articles - Media Release Headlines - Ten Tips to Get Media Attention
Flower Sour: Cupid, Chemicals, and Corporate Social ResponsibilityA few days ago I had one of those “random” conversations that sets the brain blazing down a hundred different paths almost immediately. The topic was DDT, and how that chemical was bought and sold with impunity in Latin America years after it had been banned in the U
5. KEEP TO THE ESSENCE OF WHAT THE STORY IS ABOUT.
The headline should summarise the story. Make it relevant. If the headline is too flamboyant it will be disregarded, make sure it is appropriate to the story.
6. USE A BIGGER FONT SIZE THAN THE REST OF THE RELEASE.
Don't
This article describes how investments in skill-building training programs are usually wasted, and how to implement the best available options for enhancing learner retention and increasing your organization’s ROI.The ProblemDo any of these challenges sound familiar to you?We spent quite a bit of
Unfortunately with little time remaining you hastily put together the headline and send out the release but fail to hear from any interested journalists.
Why? A poorly written headline will fail to attract the attention of a reporter, journalist or editor.
Let me give you an example.
"Triple Bottom-line Community Net Benefit Decision Time for Sustainable Economic Development Decisions Needed Says Economist"
This is an actual headline on a media release from MacroPlan Australia published in 'The Australian' Media Section on Nov 13, 2003.
Would you want to read more if you got this on your fax machine or email inbox?
How can you write better headlines?
Here are my Top 10 Tips:
1. KEEP IT TO 1 LINE.
More than one line and you are likely to loose a busy journalist who would receive hundreds of media releases a day. Be sharp and precise, remember your trying to hook the journalist in to read the rest of the release.
2. KEEP IT TO LESS THAN 5 WORDS.
Remember with headlines, 'less is more'. Make each word effective rather then having too many.
3. EDIT FOR BREVITY
You probably won't achieve points one and two on the first go. Rewrite and edit every time. Even experienced journalists take several attempts to get a headline right.
4. DON'T TRY AND BE TOO SMART.
Writing headlines for the print medium is a real art form. Leave it to those who make a living out of it - namely newspaper subeditors. Remember newspaper headlines have to sell papers, your headline has to engage one reader - a cynical journalist or editor with a 'so what, who cares' attitude.
5. KEEP TO THE ESSENCE OF WHAT THE STORY IS ABOUT.
The headline should summarise the story. Make it relevant. If the headline is too flamboyant it will be disregarded, make sure it is appropriate to the story.
6. USE A BIGGER FONT SIZE THAN THE REST OF THE RELEASE.
Don't
Although I have never read the book 'Men are from Mars, Women are from Venus', by Dr. John Gray, I believe it compares the thought processes of men and woman to those of Martians and Venetians (people from Venus not, in this case, Venice). The idea being that Martians and Venetians are totally different, likewise, both human genders shoul
Why? A poorly written headline will fail to attract the attention of a reporter, journalist or editor.
Let me give you an example.
"Triple Bottom-line Community Net Benefit Decision Time for Sustainable Economic Development Decisions Needed Says Economist"
This is an actual headline on a media release from MacroPlan Australia published in 'The Australian' Media Section on Nov 13, 2003.
Would you want to read more if you got this on your fax machine or email inbox?
How can you write better headlines?
Here are my Top 10 Tips:
1. KEEP IT TO 1 LINE.
More than one line and you are likely to loose a busy journalist who would receive hundreds of media releases a day. Be sharp and precise, remember your trying to hook the journalist in to read the rest of the release.
2. KEEP IT TO LESS THAN 5 WORDS.
Remember with headlines, 'less is more'. Make each word effective rather then having too many.
3. EDIT FOR BREVITY
You probably won't achieve points one and two on the first go. Rewrite and edit every time. Even experienced journalists take several attempts to get a headline right.
4. DON'T TRY AND BE TOO SMART.
Writing headlines for the print medium is a real art form. Leave it to those who make a living out of it - namely newspaper subeditors. Remember newspaper headlines have to sell papers, your headline has to engage one reader - a cynical journalist or editor with a 'so what, who cares' attitude.
5. KEEP TO THE ESSENCE OF WHAT THE STORY IS ABOUT.
The headline should summarise the story. Make it relevant. If the headline is too flamboyant it will be disregarded, make sure it is appropriate to the story.
6. USE A BIGGER FONT SIZE THAN THE REST OF THE RELEASE.
Don't
Branding your image is just one step towards growing into something better than your competition. To brand is to have style and a unique image that is better than the rest Branding your product or service is a wonderful way of gaining new customers and narrowing in on your business’s core competencies. By following 4 simple steps nearly a
How can you write better headlines?
Here are my Top 10 Tips:
1. KEEP IT TO 1 LINE.
More than one line and you are likely to loose a busy journalist who would receive hundreds of media releases a day. Be sharp and precise, remember your trying to hook the journalist in to read the rest of the release.
2. KEEP IT TO LESS THAN 5 WORDS.
Remember with headlines, 'less is more'. Make each word effective rather then having too many.
3. EDIT FOR BREVITY
You probably won't achieve points one and two on the first go. Rewrite and edit every time. Even experienced journalists take several attempts to get a headline right.
4. DON'T TRY AND BE TOO SMART.
Writing headlines for the print medium is a real art form. Leave it to those who make a living out of it - namely newspaper subeditors. Remember newspaper headlines have to sell papers, your headline has to engage one reader - a cynical journalist or editor with a 'so what, who cares' attitude.
5. KEEP TO THE ESSENCE OF WHAT THE STORY IS ABOUT.
The headline should summarise the story. Make it relevant. If the headline is too flamboyant it will be disregarded, make sure it is appropriate to the story.
6. USE A BIGGER FONT SIZE THAN THE REST OF THE RELEASE.
Don't
Who are the best people and where are the best places to find people to join your MLM business?Multi-level marketing or network marketing success it normally at its best when you maximize the people of the network plan which means you earn income off the work of others. As such to be successful you will need to grow a team of peop
3. EDIT FOR BREVITY
You probably won't achieve points one and two on the first go. Rewrite and edit every time. Even experienced journalists take several attempts to get a headline right.
4. DON'T TRY AND BE TOO SMART.
Writing headlines for the print medium is a real art form. Leave it to those who make a living out of it - namely newspaper subeditors. Remember newspaper headlines have to sell papers, your headline has to engage one reader - a cynical journalist or editor with a 'so what, who cares' attitude.
5. KEEP TO THE ESSENCE OF WHAT THE STORY IS ABOUT.
The headline should summarise the story. Make it relevant. If the headline is too flamboyant it will be disregarded, make sure it is appropriate to the story.
6. USE A BIGGER FONT SIZE THAN THE REST OF THE RELEASE.
Don't
Selecting the project becomes the necessary step after identifying the need for process improvement in your business or, for that matter, your department. But selecting a project is a series of complex decision-making processes aided by a variety of tools. A wrong project selection for Six Sigma implementation means the project is not in
5. KEEP TO THE ESSENCE OF WHAT THE STORY IS ABOUT.
The headline should summarise the story. Make it relevant. If the headline is too flamboyant it will be disregarded, make sure it is appropriate to the story.
6. USE A BIGGER FONT SIZE THAN THE REST OF THE RELEASE.
Don't go smaller than size 12 for the main body of the text and use size 14 or 16 font or bigger for your headline or title.
7. USE THE SAME FONT STYLE AS YOUR TEXT.
Never change font styles in a release. Times New Roman is the most accepted and professional.
8. USE BOLD TO MAKE IT STAND OUT.
9. CENTRE IT IN THE MIDDLE OF THE PAGE.
10. ALWAYS SPELL CHECK AND DOUBLE CHECK FOR TYPOS.
Nothing harms your credibility more than a typo in the headline!
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