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Casual Articles - What Are We Teaching PR Students?
Pin badges, also known as lapel studs, continue to be one of the most effective promotional items on the market. They have a high perceived value and have become highly collectable.Pin badges are regularly used for corporate promotions, concerts, political campaigns, product campaigns, TV promotions, in store promotions and charity fundraising events. They are also a valuable tool for staff awards and recognition. Millions of corporate and promotional pin badges are manufactured and sold every year.They are available in almost any shape or size, and can be either elegant and corporate or funky and trendy – giving companies a free rein in terms of creativity. As with all promotional products, a few key factors should be taken into account when deciding which type of pin badge is right for a campaign. First establish the budget and make allowances for leadtimes. These will vary depending on the degree of pe
You can have first-rate products and services, but if you can't establish the need, communicate the benefits and differentiate yourself from the competition in ways that make people want to do business with you, you’ll forever be selling up hill.As Robert Krumroy, Identity Branding, Inc. says: “Branding is about the customer--who has never met you--being able to answer the question: ‘Why you?’"Your “Value Proposition”Your brand can be based in large part on your “value proposition,” which is what differentiates you from your direct and indirect competition—and, if it’s good enough, will draw people to you.Your value proposition should be a clear, concise statement of why your business is unique and a better choice. Your market positioning, competitive analyses and SWOT analysis (Strengths, Weaknesses, Opportunities, Threats) gives you everything you’ll need to develop a value proposition
In so many words, whether they go to work for a business, non-profit, government agency or association, students will soon discover that people act on their own perception of the facts before them, which leads to predictable behaviors about which something can be done. When we create, change or reinforce that opinion by reaching, persuading and moving-to-desired-action the very people whose behaviors affect the organization the most, the public relations mission is usually accomplished.
Which is why, after public relations students digest THAT basic touchstone, they should be made aware that, as future managers, their core public relations mission will be to pull together the resources and action planning they need to alter individual perception leading to changed behaviors among their
As many of you know, newly-wed Corey Rudl was killed last year in a race car accident in California. The young Canadian Internet guru started selling automobile parts and a related e-book. He later created the Internet Marketing Center in Washington State now operated by Derek Gehl.Derek has written an informative article on using testimonies on your web pages. You can read it at http://www.marketingtips.com/newsletters/.The Center achieves their articles so you should be able to read many other informative articles there.Many of you probably have a copy of "Insider Secrets to Marketing Your Business on the Internet." I call this the 10-pound Wonder. You can try a copy for 30-days free by going to: http://www.marketingtip.com/t.cgi/802087/free.Here in Idaho, everything is done by word of mouth.Farmer A: Where did you buy that car, Joe?Farmer B: I bought it at ALC Motors (I hope th
Which is why, after public relations students digest THAT basic touchstone, they should be made aware that, as future managers, their core public relations mission will be to pull together the resources and action planning they need to alter individual perception leading to changed behaviors among their
If you can’t measure it, you can’t manage it. Companies may be able to survive for a while if managers aren’t using data to make decisions, but they will eventually see their demise; likely sooner than later. Those companies to benchmark off are the ones who are not only surviving, but thriving! Pick your favorite phrase: TQM, Process Management, Quality Circles, Improvement Teams, Standards and Measurement departments or any other title you prefer. The function is the same. Look at baseline data – percentages, dollars, hours, quantities – and continuously monitor the performance.There should not be any task that a supervisor or staff members perform that cannot be measured. If you can’t measure it, you can’t manage it. Take a fast food restaurant for example. There are a plethora of areas that can be measured such as days without an accident, customer wait time in line, length of time burgers are in the warmer, am
Which is why, after public relations students digest THAT basic touchstone, they should be made aware that, as future managers, their core public relations mission will be to pull together the resources and action planning they need to alter individual perception leading to changed behaviors among their
Marketing, marketing, marketing, it's like a never ending cycle and it must end! Even though I do talks and give tons of information on infrastructure, systems, processes, target market, and all those other things that are critical in business - it always ends at "well...can you help me with marketing?"I know I know, it's the marketing that drives revenue the revenue in your business but it can also be the camel that breaks your business's back. In order to have successful marketing you must have the infrastructure in place to support your marketing activities.For example: Let's say you implement a wonderful campaign to sell a particular service or product and it's based on people purchasing online and in turn you have to ship them their purchase or provide a place for them to download the purchase if it's an digital product.What things do you think you must have in place to make this campaign a su
Which is why, after public relations students digest THAT basic touchstone, they should be made aware that, as future managers, their core public relations mission will be to pull together the resources and action planning they need to alter individual perception leading to changed behaviors among their
Rather than sending out RFPs (Request For Proposals) and seeking out another transfer agent, it is a much better idea to try and work things out with your current agent. This is the preferable route to take for most businesses, as it is much easier than the alternatives and should be chosen if at all possible. Seeking out another transfer agent and trying to make the switch might not be worth your while if you can remedy the situation with your current transfer agent.To fix the situation, you will need to open discussions with your transfer agent. Before beginning the process, make a list of items that you would like your transfer agent to improve upon and specify what level of service you expect them to provide. Place these points in order of importance - what improvements are most important to you, your company and top management?Schedule a meeting with the account manager (and his or her manager if applic
But that’s not all! Then PR students should learn that they will have to persuade those key folks to his or her way of thinking, then move them to take actions that allow their subsidiary, division, department, group or office to succeed.
What we want for our new crop of PR students is the knowledge that the right public relations planning really CAN alter individual perception and lead to changed behaviors among the very outside audiences who will help them succeed as managers.
Should you find yourself explaining the role of public relations, you must ask your audience to remember that their PR efforts will demand more than the use of special events, news releases and talk show tactics if they are to receive the qualit
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