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Casual Articles - When Not to Contact a Reporter
This thought was triggered by an article in the February 2005 issue of Harvard Business Review entitled "Breakthrough Ideas for 2005". The article has a brief synopsis of 20 breakthrough ideas for 2005. One of those was subtitled "Seek Validity Not Reliability" and was written by Roger L. Martin, the dean of the Rotman School of Management at the University of Toronto and director of the AIC Institute for Corporate Citizenship.Reliability versus V
* What you want reported is mere hearsay or you don't have concrete facts. Never be
One of the biggest challenges for any new manager, is how to approach (and even survive) the very first day in their new appointment.Indeed what you do on day one, may well frame the relationship with your employees for years to come...You only get one chance to make a first impression, so the first day in your new role is vital to give everyone the right taste for who you are and to get things off to a great start.So, here are ten ideas you
Just as you learn how to present news, give interviews, or prepare press releases, it is essential to know when. Here are a few points to keep in mind:
Never contact a reporter if:
* What you want reported is mere hearsay or you don't have concrete facts. Never be i
Like all else in the media world, advertising has changed dramatically since the huge growth in popularity of the Web.The power of retailers has multiplied, television has become the dominant selling medium for consumer goods, market research has become increasingly sophisticated, global brands have flourished, independent media specialists have become a major force, and yet…Advertising agencies are in the doldrums that is because the services they
Just as you learn how to present news, give interviews, or prepare press releases, it is essential to know when. Here are a few points to keep in mind:
Never contact a reporter if:
* What you want reported is mere hearsay or you don't have concrete facts. Never be
Does A Franchise Meet Your Needs?Do you look forward to Friday afternoon or Monday morning? Perhaps that’s the true litmus test of happiness. If you’re thinking about the fact that there’s only one day to go before the weekend, when you just got back from lunch on Wednesday, it may be time for a change. Maybe your day-to-day activities simply aren’t all that fulfilling. Maybe you’re in a rut, and it feels like you have to crawl up the side of the Chrysler
Just as you learn how to present news, give interviews, or prepare press releases, it is essential to know when. Here are a few points to keep in mind:
Never contact a reporter if:
* What you want reported is mere hearsay or you don't have concrete facts. Never be
There are four basic categories of logo design. They include: text, iconic, graphic, and illustrative. However, many logos have the features of more than one of these types. All of these design types have their pros and cons which at time are connected with the marketing area they are developed for. Understanding which each type has to offer a design will help you choose the most suited type(s) for your logo.A text logo (logotype or word mark) is defined
Never contact a reporter if:
* What you want reported is mere hearsay or you don't have concrete facts. Never be
Tis the season when we are wracked with indecision on who to buy for and what to buy. We don’t want to insult anyone, but neither do we want to bust our budgets. Here are some of my thoughts on this dilemma.First of all, this is not a competition or at least it should not be one. The largest or most expensive gift is not always the one most appreciated.Make a list – a short list. Your gift giving list should include your immediate boss and perha
* What you want reported is mere hearsay or you don't have concrete facts. Never be instrumental in spreading rumours. Reporting is serious business and spreading gossip is not its mainstay.
* The media is caught up in a media blitz--political turmoil, war, a deluge, natural calamities, and so on. When there is breaking news in progress, everyday stories become unimportant and irrelevant. So, pause a moment and desist.
* You have a "media release" but aren't sure when all the plans will fal
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