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Casual Articles - Managers, Want a Killer Edge?
What Your Yellow Page Ad is Missing (Part 4 of 5)
Even with the best of intentions, you still may have overlooked the obvious. Suppose you spent hours on a good headline, took a pretty picture of your storefront and covered all the who, what, where, when, and why questions, did you still forget the most important reason you ran the ad in the first place? Of course you want customers, but which ones? If you said, “all of them,” then shame on you. You can’t have them all. There are competitors and they are also chasing after them as well. So why not specialize?Why? Well, do you want only the price-shoppers? If you emphasized “low-prices” in the headline, that’s what you’ll get. Are you really a discounter, or would you prefer a high-end customer? How do you get to choose? It’s easy, really. You target your market. A Mercedes dealer doesn’t expect or need every car buyer to come into his showroom. He also doesn’t talk about price, because he’s expensive. Rather, he talks about reliable German
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managerEven with the best of intentions, you still may have overlooked the obvious. Suppose you spent hours on a good headline, took a pretty picture of your storefront and covered all the who, what, where, when, and why questions, did you still forget the most important reason you ran the ad in the first place? Of course you want customers, but which ones? If you said, “all of them,” then shame on you. You can’t have them all. There are competitors and they are also chasing after them as well. So why not specialize?Why? Well, do you want only the price-shoppers? If you emphasized “low-prices” in the headline, that’s what you’ll get. Are you really a discounter, or would you prefer a high-end customer? How do you get to choose? It’s easy, really. You target your market. A Mercedes dealer doesn’t expect or need every car buyer to come into his showroom. He also doesn’t talk about price, because he’s expensive. Rather, he talks about reliable German
Tapping into Your Networking Skills
In the Chinese culture, the art of networking is referred to as “Guanxi”. Building relationships among various parties to cooperate and support one another is an essential and critical component to succeeding in business in China. Networking can open many opportunities no matter where you do business. In fact, many U.S. universities are offering courses on networking because they recognize the importance of networking in business. Introducing yourself to a room of strangers can be daunting undertaking to a majority of people, including myself. Before every work conference or after work dinner with the clients, I feel a sense of anxiety come over me. I squirm at the thought of being stuck next a stranger that I have completely nothing in common with. Instead of cringing at the thought of your next work gathering, take notes on the following tips to master the art of networking.Identify your network: Your network includes all
Business, non-profit, government agency and association
managersIn the Chinese culture, the art of networking is referred to as “Guanxi”. Building relationships among various parties to cooperate and support one another is an essential and critical component to succeeding in business in China. Networking can open many opportunities no matter where you do business. In fact, many U.S. universities are offering courses on networking because they recognize the importance of networking in business. Introducing yourself to a room of strangers can be daunting undertaking to a majority of people, including myself. Before every work conference or after work dinner with the clients, I feel a sense of anxiety come over me. I squirm at the thought of being stuck next a stranger that I have completely nothing in common with. Instead of cringing at the thought of your next work gathering, take notes on the following tips to master the art of networking.Identify your network: Your network includes all
Outsourcing From ASPs - Things To Consider
Application Software Providers or ASPs, a new revolution for the business world, provide you with customized software solutions for your business processes, be it accounting, human resource management, or Enterprise Resource Planning (ERP), to name a few. ASPs help you focus on core business issues by taking care of your key system software.ASPs combine traditional outsourcing model with Internet to deliver customized software solutions with real time services. ASPs are a compelling alternative to buying packaged software and implementing it in house.Key factors: Before you decide to outsource an important software application system of your business to an ASP, you need to consider the following:A) Assessing your company objectives and the requirement to outsource business applications. • Define your business objectives and analyze how the ASP will help you streamline business applications and to what extent. • Asses
-profit, government agency and association
managerApplication Software Providers or ASPs, a new revolution for the business world, provide you with customized software solutions for your business processes, be it accounting, human resource management, or Enterprise Resource Planning (ERP), to name a few. ASPs help you focus on core business issues by taking care of your key system software.ASPs combine traditional outsourcing model with Internet to deliver customized software solutions with real time services. ASPs are a compelling alternative to buying packaged software and implementing it in house.Key factors: Before you decide to outsource an important software application system of your business to an ASP, you need to consider the following:A) Assessing your company objectives and the requirement to outsource business applications. • Define your business objectives and analyze how the ASP will help you streamline business applications and to what extent. • Asses
Get Rich Quick Scams - How You Can Avoid Being Conned In To One
Get Rich Quick Scams - For every opportunity that pops up ensuring you a little stability in your life and to get back on track is normally brushed aside because apprehension prevails i.e. fear of being scammed. Sadly because of this - genuine opportunities are going unnoticed. There is no argument up for discussion over whether business opportunities have to be approached with the utmost of all cautious angles, especially where parting of money is involved.Get Rich Quick scams need to be avoided. A vital question asked is, how can a person possibly know it is a scam in the first place. These are the thoughts in people's heads when faced with a situation in believing what may - or may not be true. There is no way of avoiding Get Rich Quick Scams; however there are ways of avoiding being conned into one.To avoid the misery that follows a financial loss through being scammed, you must question matters that help you decipher if the op
rnment agency and association
managerGet Rich Quick Scams - For every opportunity that pops up ensuring you a little stability in your life and to get back on track is normally brushed aside because apprehension prevails i.e. fear of being scammed. Sadly because of this - genuine opportunities are going unnoticed. There is no argument up for discussion over whether business opportunities have to be approached with the utmost of all cautious angles, especially where parting of money is involved.Get Rich Quick scams need to be avoided. A vital question asked is, how can a person possibly know it is a scam in the first place. These are the thoughts in people's heads when faced with a situation in believing what may - or may not be true. There is no way of avoiding Get Rich Quick Scams; however there are ways of avoiding being conned into one.To avoid the misery that follows a financial loss through being scammed, you must question matters that help you decipher if the op
7 Qualities of a Good Freelance Business Writer
Much of your business image depends on the quality of your written materials (brochures, sales letters, case studies, etc.). A freelance business writer can make your written materials look their best. The benefits to you? You can expect to enjoy increased visibility in your industry, and attract more customers to your business. But not all freelance writers are equal in quality. But how do you pick a good business writer? How can you be sure you’re hiring someone who can make your business look its best?Here are 7 qualities you should find in the business writer you hire:Good SAMPLES. Any one in the business should have examples of the work they do. Look it over. If you like their past work, you’ll probably like what they do for you--even if they don’t have work exactly like what you are looking for. A strong body of work in one area often translates into other areas as well.Good ATTITUDE. Does the copywriter you’r
and association
managerMuch of your business image depends on the quality of your written materials (brochures, sales letters, case studies, etc.). A freelance business writer can make your written materials look their best. The benefits to you? You can expect to enjoy increased visibility in your industry, and attract more customers to your business. But not all freelance writers are equal in quality. But how do you pick a good business writer? How can you be sure you’re hiring someone who can make your business look its best?Here are 7 qualities you should find in the business writer you hire:Good SAMPLES. Any one in the business should have examples of the work they do. Look it over. If you like their past work, you’ll probably like what they do for you--even if they don’t have work exactly like what you are looking for. A strong body of work in one area often translates into other areas as well.Good ATTITUDE. Does the copywriter you’r
Managing Expectations
The art and science behind making commitments and managing expectations has always been a critical skill set for senior executives and entrepreneurs to master. In fact, understanding how to come out on the right-side of the expectation curve can often be the difference between average performers and superstars. This is evidenced by the fact that the consulting industry has zeroed in on the importance of this issue such that it has evolved into an emerging discipline known as ”Promise Management”. In this blog post I’ll discuss the value of promise management as a discipline.Nothing engenders confidence and creates a trust bond like delivering on promises made and likewise few things erode confidence and credibility like commitments not kept. In a previous post entitled: “Follow Through” I discussed the importance of saying what you mean, meaning what you say and doing what you say you’ll do. The science of promise management is systematical
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managers with public relations reporting to them are
likely
The art and science behind making commitments and managing expectations has always been a critical skill set for senior executives and entrepreneurs to master. In fact, understanding how to come out on the right-side of the expectation curve can often be the difference between average performers and superstars. This is evidenced by the fact that the consulting industry has zeroed in on the importance of this issue such that it has evolved into an emerging discipline known as ”Promise Management”. In this blog post I’ll discuss the value of promise management as a discipline.Nothing engenders confidence and creates a trust bond like delivering on promises made and likewise few things erode confidence and credibility like commitments not kept. In a previous post entitled: “Follow Through” I discussed the importance of saying what you mean, meaning what you say and doing what you say you’ll do. The science of promise management is systematical
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