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Casual Articles - How to Write Your News Release
WORKING FROM HOME SUCCESSFULLY SOUNDS GREAT, BUT WHERE DO I START - AND HOW?Initially it is important to realize the pitfalls of working from home on the internet. Here are those that are the most common:SCAMS There are thousands of dishonest people on the internet who are eager to scam you out of your hard earned money without another thought. BEWARELACK OF MOTIVATION This is a common problem because most people are used to dealing with a boss who has expectations of what he wants of you. This of course and the fear of being fired is sufficient motivation for you. However working from home for yourself on the internet is a whole different kettle
Don't address it to 'newsroom' or 'editor'. That's the same as 'occupant'. Instead address it to a person.
How good are you at telling a story? Not so hot? Well then it's time to brush up and hone that skill because your business, every business, is basically a story. And how well you tell that story will determine if people (i.e. your customers) will continue to listen or politely walk away.How do you tell a good story?You start with a captivating, intriguing hook. In the business equivalent, that would ideally be your company name. That's why evocative, and even provocative, names work so well. So in the elevator at the trade show it goes something like this... "Who are you here with ?" You then share your company name. If it's interesting, you'll probably
Format
Call it a 'News Release', 'News Bulletin' or 'Announcement'. 'Press Release' sounds like propaganda.
Add, 'For immediate use'. This implies urgency. It also allows them some choice on when to run it. If the news is date sensitive state 'for use before' or 'for use after'.
Fax or mail? If urgent - fax. But to get noticed mail it. They get a lot of junk mail and junk fax. The fax junk looks too much alike. If you mail it you have a chance to get attention with the colour and feel of the paper. Send it on good quality paper with your logo. That could be your letterhead.
Don't address it to 'newsroom' or 'editor'. That's the same as 'occupant'. Instead address it to a person. G
Why bother? Good customer service is the life blood of any business. Although new customers are important good customer service will help generate customer loyalty and repeat business. With each satisfied customer your business is likely to win many more customers through recommendations and remember, if you are not taking care of your customers, your competition will.A Customer Satisfaction survey will help you not only identify problem areas but will also demonstrate to your customers that you care and are proactive in looking for ways to improve the service that you provide.Where to start? Objective - Before you start compiling you
Add, 'For immediate use'. This implies urgency. It also allows them some choice on when to run it. If the news is date sensitive state 'for use before' or 'for use after'.
Fax or mail? If urgent - fax. But to get noticed mail it. They get a lot of junk mail and junk fax. The fax junk looks too much alike. If you mail it you have a chance to get attention with the colour and feel of the paper. Send it on good quality paper with your logo. That could be your letterhead.
Don't address it to 'newsroom' or 'editor'. That's the same as 'occupant'. Instead address it to a person.
I receive many jokes in my inbox. Jokes are brilliant because not only do they make you laugh, but if you pay attention, you can usually find an imbedded lesson. The fascinating aspect is that the same joke can impart a different message depending on the recipient’s head space and time.In my training and coaching practice, we often start with assessments. Let me share this joke with you and then I’ll describe the lesson I learned from it with relation to assessment tools.A woman brought a very limp duck into a veterinarian’s office. As she laid her pet on the table, the vet pulled out his stethoscope and listened to the bird's chest. After a moment or two, the
Fax or mail? If urgent - fax. But to get noticed mail it. They get a lot of junk mail and junk fax. The fax junk looks too much alike. If you mail it you have a chance to get attention with the colour and feel of the paper. Send it on good quality paper with your logo. That could be your letterhead.
Don't address it to 'newsroom' or 'editor'. That's the same as 'occupant'. Instead address it to a person.
This is for those who don't believe me when I talk about the dangers of "mystery money" schemes.The terms "pyramid scheme" and "Ponzi scheme" are used almost interchangeably. However, the scheme for which Charles Ponzi is most remembered was not a pyramid.If you aren't aware of the story of Ponzi, you'll likely find it familiar. This man promised to double your money in 90 days, and he kept his promise -- until the day he was arrested for fraud. He had created such a personal mystique that he continued to receive money from new investors while in prison.How could someone with so many satisfied customers end up in prison? Because fraud is fraud no matter
Don't address it to 'newsroom' or 'editor'. That's the same as 'occupant'. Instead address it to a person.
Late last year I was presenting a workshop for the senior managers of a major organisation. Whilst doing a pre-workshop survey to assess the challenges these managers were experiencing it became very apparent to me that many of them were showing the signs of business burn-out. And it was no wonder why. They were suffering from 'Priority Problems'. Quite simply they were making the mistake of doing the urgent rather than the important tasks.They were working extremely long hours, with no time for themselves or the people in their lives. Their offices and departments were cluttered as was their communication as a consequence. This meant that they had difficulty communica
Don't address it to 'newsroom' or 'editor'. That's the same as 'occupant'. Instead address it to a person. Get their name.
Make it easy to read. Maximum one page. Use easy to read font. Twelve point size Times Roman works well. Add a little spice by bolding key names - but sprinkle lightly. Italics draws attention but is hard to read. Use capitals and small letters - don't print the whole thing in capital letters. That is extremely difficult to read. Keep paragraphs and sentences short. Double spacing is best.
Make it clear whom the release is from. Lead with city and date of the release. This gives perspective. At the bottom of the page state, 'The end' or '- 30-' Show contact name(s) and phone number(s) clearly
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