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  • Casual Articles - The 7 Secrets of Writing a Great Media Release

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    wledge into a news release that gains you tens of thousands of dollars worth of media coverage for free?

    And what are the secrets of writing me

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    Recently I rewrote and edited my last Media Motivators article on the McEddie "Everywhere" McGuire personal brand and turned it into a media release.

    It generated two high profile radio interviews on ABC and commercial radio and a Google search on the words "Eddie McGuire" positioned my story on the first page at number 10 out of a possible 3.2 million mentions.

    It also prompted one news editor to contact me and ask if I could write a column for his influential, high-profile and award-winning newspaper.

    So how did I do it? More importantly, how can you turn your expert knowledge into a news release that gains you tens of thousands of dollars worth of media coverage for free?

    And what are the secrets of writing med

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    It generated two high profile radio interviews on ABC and commercial radio and a Google search on the words "Eddie McGuire" positioned my story on the first page at number 10 out of a possible 3.2 million mentions.

    It also prompted one news editor to contact me and ask if I could write a column for his influential, high-profile and award-winning newspaper.

    So how did I do it? More importantly, how can you turn your expert knowledge into a news release that gains you tens of thousands of dollars worth of media coverage for free?

    And what are the secrets of writing me

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    y on the first page at number 10 out of a possible 3.2 million mentions.

    It also prompted one news editor to contact me and ask if I could write a column for his influential, high-profile and award-winning newspaper.

    So how did I do it? More importantly, how can you turn your expert knowledge into a news release that gains you tens of thousands of dollars worth of media coverage for free?

    And what are the secrets of writing me

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    a column for his influential, high-profile and award-winning newspaper.

    So how did I do it? More importantly, how can you turn your expert knowledge into a news release that gains you tens of thousands of dollars worth of media coverage for free?

    And what are the secrets of writing me

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    wledge into a news release that gains you tens of thousands of dollars worth of media coverage for free?

    And what are the secrets of writing media releases that get used instead of deleted and ranked highly in Google?

    This is a question critical to gaining ongoing media coverage in a consistent way for any organisation or individual.

    How to write a news release that generates free publicity is a great skill to have. The good news it is a learned skill!

    This article covers media release writing in detail - the 7 secrets of writing a great news release.

    1. Strong News Value

    Your media release must have a strong news value and not be trying to sell something or be blatant advertising. The media will see t

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