A successful press release should be:

• relevant to the people it is sent to
• focused: that is, correctly targeted
• timely: fitting in with the publication deadlines of the organization you’re sending it to
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  Freelance writers are often asked to write press releases. Press release writing is a key skill which allows writers to publicize their own services or promote someone else's. Here's what writers need to know about writing press releases.

  What is a press release?

  A press release is essentially a news story written to interest a specific publication or audience. It consists of three main parts: the headline, the introduction and the body. There may also be a note to editors at the end of the story which contains extra information for those not familiar with your organisation or product.

  As with a news story, the lead is crucial. It should answer the who, what, where, when and why questions, right from the start. The press release should sound like a news story, with short sentences and paragraphs. Your story needs a clear angle, and no loose ends.

  How do I decide what to put in a press release?

  News is essentially about people, so writers should stress the people aspect of the story.

  Four other techniques writers can use are:

  • controversy - examples could include attacking a government decision, making a prediction about the future or suggesting a new policy
  • conflict - examples include price cuts, fighting for an elected office or a battle for market share
  • novelty value - describe a coincidence, a chance event or a surprising statistic.
  • empathy - show how your product can help the reader, a survey on issues that concern people, provide tips to handling a common problem.

  A successful press release should be:

  • relevant to the people it is sent to
  • focused: that is, correctly targeted
  • timely: fitting in with the publication deadlines of the organization you’re sending it to
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    nce. It consists of three main parts: the headline, the introduction and the body. There may also be a note to editors at the end of the story which contains extra information for those not familiar with your organisation or product.

    As with a news story, the lead is crucial. It should answer the who, what, where, when and why questions, right from the start. The press release should sound like a news story, with short sentences and paragraphs. Your story needs a clear angle, and no loose ends.

    How do I decide what to put in a press release?

    News is essentially about people, so writers should stress the people aspect of the story.

    Four other techniques writers can use are:

    • controversy - examples could include attacking a government decision, making a prediction about the future or suggesting a new policy
    • conflict - examples include price cuts, fighting for an elected office or a battle for market share
    • novelty value - describe a coincidence, a chance event or a surprising statistic.
    • empathy - show how your product can help the reader, a survey on issues that concern people, provide tips to handling a common problem.

    A successful press release should be:

    • relevant to the people it is sent to
    • focused: that is, correctly targeted
    • timely: fitting in with the publication deadlines of the organization you’re sending it to
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      ews story, with short sentences and paragraphs. Your story needs a clear angle, and no loose ends.

      How do I decide what to put in a press release?

      News is essentially about people, so writers should stress the people aspect of the story.

      Four other techniques writers can use are:

      • controversy - examples could include attacking a government decision, making a prediction about the future or suggesting a new policy
      • conflict - examples include price cuts, fighting for an elected office or a battle for market share
      • novelty value - describe a coincidence, a chance event or a surprising statistic.
      • empathy - show how your product can help the reader, a survey on issues that concern people, provide tips to handling a common problem.

      A successful press release should be:

      • relevant to the people it is sent to
      • focused: that is, correctly targeted
      • timely: fitting in with the publication deadlines of the organization you’re sending it to
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        uld include attacking a government decision, making a prediction about the future or suggesting a new policy
      • conflict - examples include price cuts, fighting for an elected office or a battle for market share
      • novelty value - describe a coincidence, a chance event or a surprising statistic.
      • empathy - show how your product can help the reader, a survey on issues that concern people, provide tips to handling a common problem.

      A successful press release should be:

      • relevant to the people it is sent to
      • focused: that is, correctly targeted
      • timely: fitting in with the publication deadlines of the organization you’re sending it to
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        n help the reader, a survey on issues that concern people, provide tips to handling a common problem.

      A successful press release should be:

      • relevant to the people it is sent to
      • focused: that is, correctly targeted
      • timely: fitting in with the publication deadlines of the organization you’re sending it to
      • readable: if it bores the person who does the initial read, the chances of getting it published are slim
      • presented in the right format.

      Most of all a press release should be news.