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Casual Articles - Incredibly Dumb Things Smart Business Owners Do When They Try To Get Free Publicity
Yesterday, I went to market to buy some coconuts. Unfortunately I didn’t had any money with me, but I had a bagful of bananas so I thought of paying using good old barter system.I went to a grocery store and asked shopkeeper to give me one kg coconuts, and according to exchange rate printed on board I had to pay ten kgs of bananas for one kg of coconut.The shopkeeper weighed coconut and gave it to me. I gave him bagful of bananas to weigh and take his share in that. To my amazement, the shopkeeper started to remove cover of banana and he weighed
Right up at the top of the list of reasons press releases fail is a general categor
A young man working for a Big Boss made an expensive mistake his first week on the job. At the end of the week the young man cleaned out his desk and packed up his things to leave.The big boss asked, ‘And just what do you think you are doing now?’‘I’m leaving,’ said the young man. ‘I made such an expensive mistake, surely you don’t want me to come back here again next week.’‘Are you kidding?’ exclaimed the Big Boss. ‘I just spent a small fortune educating you. You’d better come back next week and show me what you learned.’(Does thi
As crazy as it may sound, the most common reason publicity campaigns fail is something you might call the paralysis of analysis. You come up with an idea, it sounds good, but you wonder if you’re being objective enough. Weeks and months later you’re still tweaking and fine tuning it. If this is a problem for you, it might be helpful to know that editors and program managers never remember the bad press releases (unless they’re really bad). It’s the good stories they remember. So if you send one in that gets tossed in the trash, it shouldn’t hurt your chances the next time around.
Right up at the top of the list of reasons press releases fail is a general category
Many dream of photography school. It is an art and a passion that few people can take and make use of. But, those that do, really can amaze the world with what they can capture on a single roll of film. But, how can you find the right school to get into? Having the right photography school on your resume really can make a bit of difference. So, take your time in choosing the right school for your choice. Chances are, you’ll have many options to consider when you choose correctly.Here are some things to consider about the photography school that y
As crazy as it may sound, the most common reason publicity campaigns fail is something you might call the paralysis of analysis. You come up with an idea, it sounds good, but you wonder if you’re being objective enough. Weeks and months later you’re still tweaking and fine tuning it. If this is a problem for you, it might be helpful to know that editors and program managers never remember the bad press releases (unless they’re really bad). It’s the good stories they remember. So if you send one in that gets tossed in the trash, it shouldn’t hurt your chances the next time around.
Right up at the top of the list of reasons press releases fail is a general categor
If you are not satisfied with your current job, you may be tempted to quit right away. However, this may not be a smart career move - and you should leave your present job only after you find a new one. When you’re looking for a new job, don’t burn any bridges along the way, because it is imperative to still maintain a cordial relationship with your current employers.Keep It CovertMost people make the mistake of letting it be known that they are miserable in their current job. Doing this gives the boss a big red flag that you may
Right up at the top of the list of reasons press releases fail is a general categor
Your business is up and running and all the pieces appear to be falling into their place. You’ve got clients, a schedule that works and an organized system in place as well. Yet there is a small voice inside of you that keeps questioning if this will work. Do you really know this business will work? Can you really be sure that it won’t come to a crashing halt, leaving you with an empty organizer, a lack of clients and no money in the bank?Well, it may seem that there is no way to predict how successful you will be or not. It may seem that forces be
Right up at the top of the list of reasons press releases fail is a general categor
Prior to the advent of advanced market research techniques, most companies were essentially product-focused. They employed scores of sales personnel to push their products or services into the market. Modern marketing methods are influenced by the social sciences, particularly psychology, sociology and economics. The market-focused businesses first try to determine what their potential customers desire and then proceed to build the product or service. The marketing theory and practice is justified in believing that individuals or businesses use a product or s
Right up at the top of the list of reasons press releases fail is a general category you might call trying too hard. It usually stems from insecurity. You’ve never done this before, so you want to cover all bases. That usually leads to a long list of behaviors that do nothing but label you as a beginner.
Under this category you’d find those long, 10-page press releases. They tell it all. You walk away with a complete picture. They say far more than needs to be said.
The ONLY purpose for a press release is to entice an editor or program director to call for details. The entire press release should fit on a single, double spaced page. You just need to give them the basics. A few details and plenty or reason to call. Anything else will make your release too long to merit the time of the typical media person.
This category would also include the fancy press release. Cutesy
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