Casual Articles - Business

Ways to Determine the Value of a Business
Determining the value of a business you are considering purchasing is a tricky subject. Most owners think their businesses are worth far more than they are. And in the end the true value of anything is determined by what a willing seller is willing to sell it for and a willing buyer is willing to buy it for.Step one would be to acquire the use of West’s Business Brokerage Handbook and skim through the rules of thumb sections. If you are looking, for instance, at a dry cleaning business Tom West, the author, describes the nationwide average values of dry cleaning businesses using either the gross sales percentage method—usually from .75 to 1.5 times the annual gross sales; or the cash flow method, which is usually 2.5 times the net income plus discretionary spending the owner benefits from. Value of real estate included is added to this figure. As you can see there can

Entrepreneurs Know the Value of Leverage
What comes to your mind when you hear the word leverage? For most people it means borrowing money or taking in investors. The term has even been popularized to the degree that it is often referred to by initials -- OPM -- other people's money.Yes, that is the most common definition and certainly one everybody understands. Using other people's money is also something most successful entrepreneurs practice. They understand how much more they can do if they can hold onto their own money and spread it wisely over several opportunities or keep it for those situations that require immediate cash. Smart entrepreneurs also know that if they have the credentials, they can bring in investors for relatively small percentages of the profits and keep the large percentages of the profits for themselves.Skilled borrowing can produce even better returns for the entrepreneur. I remem

So, you and your business have a great product, event or “rags-to-riches” story that you’re dying to spread the word about--because you just know that once people hear the news, they’re goin to want to know more about what you have to offer. You can already hear the “cha-ching!” sound as new customers beat a path to your door. The question is…how are you going to get the word out?

The answer…a great press release.

A press release is a great way to gain free publicity (and who doesn’t want that?) for your business & services. How you write one can make all the difference between getting media coverage for your business—and your crumpled-up press release covering the bottom of an editor’s trash can. So, here are some tips on how you can hopefully achieve the former.

Use the proper setup…
Most press releases are between 200-500 words, and no more than a page long—since most editors and reporters are pressed for time to the 9th degree. Print your release on company letterhead or use your company's logo, and right underneath in the page's upper right-hand margin, put the words "FOR IMMEDIATE RELEASE" in all caps (or "FOR RELEASE ON…" if you want the media to hold off on releasing your information until a certain date.) On the right-hand side, list your company's contact info (name, phone number, email/website/mailing address, etc.). Add your headline underneath, then begin the body of your release

Career Advice: What's Happened To Your New Year's Resolutions?
Over one-fourth of 2006 is history. What did you accomplished in this quarter of the year toward fulfilling your New Year's Resolution?If you are like most people you will have fallen behind in accomplishing your resolutions for 2006 or abandoned them entirely. That is a harsh reality, not easy to face. But it's not too late to make the effort to turn your good resolutions into accomplishments.A New Year Begins TodayThere are 10 actions you can take to help turn your resolutions into achievements by the end of the year.1. Make certain the goals you have set for 2006 are in fact realistic and attainable. They should be a real stretch, but reachable with your best efforts. It’s fine, for example, to resolve to win a big promotion, but it's not realistic to expect to make it all the way to the top in one leap.If upon sober reflecti

s new customers beat a path to your door. The question is…how are you going to get the word out?

The answer…a great press release.

Get to Know the Common Answers to Job Interview Questions
Are you looking for a new job? You may want to be hired as quickly as possible. In this case, you should be prepared to answer properly, correctly, and intellectually all the questions that may be asked in the interview.Interviews could be the most stressful part in your job application. For most job seekers who have encountered many grueling job interviews, the best way to lessen the stress is for you to be prepared and confident.One way to be prepared for your job interview is to research and think of the possible questions that will be asked. You should review the common questions that are most likely brought up during your job interviews. It is also advisable that you research about the history and information of the company. In this way, you will be ready for smart and knowledgeable answers for what ever questions they will ask.To help you make a little o

he difference between getting media coverage for your business—and your crumpled-up press release covering the bottom of an editor’s trash can. So, here are some tips on how you can hopefully achieve the former.

Simply Put - Simple Sells
Assuming I make it through the next day and a half without saying anything really stupid, tomorrow, at exactly 6:00 pm, my wife Linda and I will have been married for 17 years (in a row).Frankly, and despite the frequent company of three children, two mothers-in-law and one dog, I’m not all that surprised that we’ve made it this far. I must say, we’re a pretty good match.We are however, quite different, particularly when it comes to our respective ability to "manage the details." Linda's good at it; I'm not.For example……When Linda buys new shoes, she wears them around the house for a few days before cutting the tags off, so that she can return them if they don’t feel quite right. When I buy new shoes, I wear them out of the store.…When Linda orders food in a restaurant, she asks questions to find out how the different choices are pr

rds, and no more than a page long—since most editors and reporters are pressed for time to the 9th degree. Print your release on company letterhead or use your company's logo, and right underneath in the page's upper right-hand margin, put the words "FOR IMMEDIATE RELEASE" in all caps (or "FOR RELEASE ON…" if you want the media to hold off on releasing your information until a certain date.) On the right-hand side, list your company's contact info (name, phone number, email/website/mailing address, etc.). Add your headline underneath, then begin the body of your releas

The Real Way To Work From Home
I have been meaning to write this article for a very long time! I used to work as a full time engineer at a boring 9 to 5 office. Every day just seemed to drag on and on.... and ON! I couldnt take it any more so I caved into the hundreds of work at home websites that are out there. Needless to say I LOST alot of money! I tried out almost all of the products out there... I thought it was useless to keep trying. Then I found the Rich Jerk Program.I was very skeptical about buying another "learn how" to get rich on the internet e books but I was impressed with the angle the site took. It was different from ANY other program I saw. Almost every program said the same thing except had a different layout. The Rich Jerk Program is very straight forward and blunt. There is NO BS in their ebook. I highly recommend you go and check it out. Make sure you read the ebook

r "FOR RELEASE ON…" if you want the media to hold off on releasing your information until a certain date.) On the right-hand side, list your company's contact info (name, phone number, email/website/mailing address, etc.). Add your headline underneath, then begin the body of your release with a dateline (for example, "CHICAGO, Illinois--March 2, 2004"). After the end of your press release, type either "-30-" or "###" to indicate the story's end.

Grab ‘em quick & fast…
Media people barely have time to breathe—so whatever you send them has to grab their attention as quickly as possible. Start off with a catchy, one-line headline that makes them want to read more. For example, “Five Ways to Live Rent Free” is much more interesting and less wordy than “Local Real Estate Agent Offers Tips to First-Time Homebuyers on How To Increase Equity in Upcoming Seminar.” Follow your to-the-point, lively headline with a brief, clear first paragraph and about five to seven bulleted main points.

“So, what’s in it for me?”
This is the question going through an editor’s mind as she reads your release—the media is all about dispensing news that’s of the utmost interest to the public. The more your press release fits within that category, the better. Does it offer a fascinating story, fabulous event or dynamic interview? The aim is to let producers and journalists know that if they run an article or segment on your

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A carpet cleaning business offers many opportunities to make a good living with very little business experience needed.

Fundraisers are a great way for a group to raise money. One of the most successful fundraisers you can do is to sell candy. There are many types of candy you can choose from. You can sell any type of sweets and have a hit fundraiser.

Independent professional service providers are marketing all the time, like it or not. Take control of the image you are creating and the message you are sending out.

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