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Casual Articles - Cracking Da Media Code
You can't force your boss to stump up more money, but you can attempt to negotiate a better salary. Here are some simple strategies that are easy to use and that will boost your case if used carefully.1. Choose the best and most receptive time for your boss. Ask for a meeting midweek, when the initial issues of the week have been dealt with and the end of the week is in sight. Most people are in a slightly more amenable frame of mind at the midweek point;2. Make sure you have all your performance statistics at hand to show how you have added value. Your boss is only interested in paying for results, so what can you show?3. Don't go in aggressively or in an adversarial frame of mind however much you need the extra money. Start pushing and you may as well forget it;4. Use
Cracking Da Media Code is about archetypes in the media and understanding how to work best with them.
Understand how to work with these five archetypes and you have cracked Da Media Code.
1. The Ego Driven.
These people are attracted to the media because they want to see thei
Giving gifts is an incomparable scheme, the goal of that is to bring a smile to the person who will receive the gift. In turn, it leaves a lasting impression on the person that tells how much you value him or her. No wonder why people values the idea of giving and receiving gifts. In reality, gifts are symbols of one’s point of view and feelings towards the other person. They embody our family whenever we are away from our loved ones; our friends back home whenever we pass by the memories of yesteryears, and one’s treasured person when you are at the time of coldness. That is why people put so much value on the gifts that they give and receive because they know how special it is for the person who will receive it as it is for them. When giving gifts, it can either be formal or personal. Things may
How do you crack Da Media Code and get your message across clearly and consistently in the media.
Well, for some the media represents a secret sect to be feared or revered.
In reality, the media are a group of dedicated professionals just doing their job of keeping the community informed.
Understand how the media works, what makes a story and what motivates them ... and you understand how to work with them and not against them.
Having worked in the media for the past 26 years, including print, radio, television, wires services, internet, blogging and podcasting, here is the secret code for unlocking the riches that the media can offer.
First, you have to get inside the mind of the media, to unlock the code of what motivates reporters, editors, executive producers and other decision makers.
Unlock this code and you are guaranteed of being able to connect with them and truly understand their deepest desires, aspirations and motivations.
After working in the media for so long, my model on why people are attracted to working in the media has identified five archetypes.
At the core, every individual working within the media could be classified within one of these five archetypes.
Remember, according to wikipedia "an archetype is an idealized model of a person, object, or concept from which similar instances are derived, copied, patterned, or emulated. In psychology, an archetype is a model of a person, personality or behaviour."
Cracking Da Media Code is about archetypes in the media and understanding how to work best with them.
Understand how to work with these five archetypes and you have cracked Da Media Code.
1. The Ego Driven.
These people are attracted to the media because they want to see their
I worked with a real estate company to help them increase sales and saw the “tortoise and the hare” fable come to life right before my eyes. One of the salespeople (the tortoise) was slow, not highly skilled, not a great communicator and she had a long commute to work, which cut into her flexibility. But she was steady, consistent, reliable, very enthusiastic and totally focused and committed to reaching her goals. Some of the other “hare” salespeople tended to be highly skilled and polished, but they were often erratic and unfocused. They worked in fits and starts. They got side-tracked. The tortoise beat them every single month. The results I see a salesperson accomplishing are in direct proportion to his or her consistency and focus.The formula for Momentum is p=mv, where p is momentum,
Understand how the media works, what makes a story and what motivates them ... and you understand how to work with them and not against them.
Having worked in the media for the past 26 years, including print, radio, television, wires services, internet, blogging and podcasting, here is the secret code for unlocking the riches that the media can offer.
First, you have to get inside the mind of the media, to unlock the code of what motivates reporters, editors, executive producers and other decision makers.
Unlock this code and you are guaranteed of being able to connect with them and truly understand their deepest desires, aspirations and motivations.
After working in the media for so long, my model on why people are attracted to working in the media has identified five archetypes.
At the core, every individual working within the media could be classified within one of these five archetypes.
Remember, according to wikipedia "an archetype is an idealized model of a person, object, or concept from which similar instances are derived, copied, patterned, or emulated. In psychology, an archetype is a model of a person, personality or behaviour."
Cracking Da Media Code is about archetypes in the media and understanding how to work best with them.
Understand how to work with these five archetypes and you have cracked Da Media Code.
1. The Ego Driven.
These people are attracted to the media because they want to see thei
According to Jerry Weissman in his book, “Presenting to Win,” there are over 30 million PowerPoint presentations given every day. Unfortunately, these presentations are not captivating or memorable. Thus, a lack of presentation training in America is creating a business culture that abuses presentation software and the art of public speaking. Let’s get back to the basics and adopt something I like to call the BRAVO formula.“B” is for Bold Boldness is about taking ownership. It’s about being courageous. You need to take control and own your content. No faking is allowed. The harsh reality is that faking it will not work in the public speaking arena. Audiences are far more perceptive than you think. Here are a few tips to help make sure you don’t come across as a faker:
First, you have to get inside the mind of the media, to unlock the code of what motivates reporters, editors, executive producers and other decision makers.
Unlock this code and you are guaranteed of being able to connect with them and truly understand their deepest desires, aspirations and motivations.
After working in the media for so long, my model on why people are attracted to working in the media has identified five archetypes.
At the core, every individual working within the media could be classified within one of these five archetypes.
Remember, according to wikipedia "an archetype is an idealized model of a person, object, or concept from which similar instances are derived, copied, patterned, or emulated. In psychology, an archetype is a model of a person, personality or behaviour."
Cracking Da Media Code is about archetypes in the media and understanding how to work best with them.
Understand how to work with these five archetypes and you have cracked Da Media Code.
1. The Ego Driven.
These people are attracted to the media because they want to see thei
Never in history have more home business entrepreneurs launched more new businesses! In America, thousands of businesses open their doors every single day. Unfortunately, over 90% of them also close their doors within two years. Businesses are started with high hopes and financial dreams. It is easy to start a work at home business, but much more difficult to build it, to make it succeed, to avoid the traps and pitfalls and frustrations and enjoy the fruits of success over the years. In working with thousands of entrepreneurs over the past 10 years, the following mistakes I see often: 1. Lack of Capital. Capital includes time, money and motivation. Some have one or two, but not all three, and they fail because they cannot sustain growth in their business. All businesses need commitment of
At the core, every individual working within the media could be classified within one of these five archetypes.
Remember, according to wikipedia "an archetype is an idealized model of a person, object, or concept from which similar instances are derived, copied, patterned, or emulated. In psychology, an archetype is a model of a person, personality or behaviour."
Cracking Da Media Code is about archetypes in the media and understanding how to work best with them.
Understand how to work with these five archetypes and you have cracked Da Media Code.
1. The Ego Driven.
These people are attracted to the media because they want to see thei
Only a few years ago my approach to business was very much along the lines of risk avoidance. I didn't want to take risk, not at all.In the last few years I have spent more time than ever with risk takers. Talking and meeting with these people has been, and continues to be, extremely stimulating. Through conversations I realised that, despite my previous perceptions, there was an ounce of entrepreneurship within me. In fact, not an ounce but a seed and like all seeds it needed nurturing to grow. I have been focussing on this ever since and channelling my energy and time toward this. One key skill that I realised I have is that of risk management. Through avoiding risk for so long I have a great eye for identifying risks in the first place. What is different now is that I wa
Cracking Da Media Code is about archetypes in the media and understanding how to work best with them.
Understand how to work with these five archetypes and you have cracked Da Media Code.
1. The Ego Driven.
These people are attracted to the media because they want to see their name in print, hear their voice on radio or see their face on television.
They have strong egos, opinions and self belief.
To crack the code, learn to work with and to their egos. They thrive on looking good, being complimented and positive stroking of their already healthy self-esteem.
They've got to the top by looking good, sounding confident and writing clearly.
2. The Story Teller.
These mediatypes are interested in the personal or hero's journey of individuals. They want to discover and tell the highs and lows of an individual's personal quest.
Australian Story on ABC TV on Monday night is a classic palette on which a story teller can work their craft.
You never hear or see the journalist. It is all about the talent telling their story in their own words.
In fact the program has become the media vehicle of choice for people under pressure in the public spotlight who want to tell their version of events in their own way without the intense questioning of the media.
The most skilled and successful archetype in this category influences millions through his work in Hollywood and ranks among the most successful storytellers in history. His name is Steven Spielberg.
Storytellers tend to have a sense of wonder and faith in human nature and be optimistic. They love dealing with ordinary characters who find themselves in extraordinary circumstances.
Sometimes anti-authoritian, they often take the side of the underdog.
They love doing profile pieces and features on people and their lives and
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