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Casual Articles - When Size Doesn't Matter
We hear a lot of talk about junk mail nowadays. Many people will tell you that they dump it straight in the trash. But why do you think so many organisations send out so called junk mail - because it works!I dump most of my junk mail just like everyone else, but every so often I'm attracted and respond to something that comes thr
Despite rumors to the contrary, the Web is not dead. More people are using it, they have faster bandwidth, and in many cases Net-time is taking over TV- time. It's no wonder more users are turning to the Net for help, rather than the telephone. So why not take advantage by offering your customers help online after the sale? Given
Is public relations, or PR, just for the big guys? Not really.
PR can work wonders for any company; and, with the advent of Web site PR, the cost to spread your message ha
In the competitive world of the 20th century, we generally viewed competitors as the enemy. And a competitor was anyone who sold to the same target audience as us - even if they sold a different item. After all, since there was a finite group of customers and a limited amount of money, if they spent it with your competitor, there was less fo
Is public relations, or PR, just for the big guys? Not really.
PR can work wonders for any company; and, with the advent of Web site PR, the cost to spread your message h
The worst week in the life of the radio station's scheduling department is the week before election day. Every local, regional and national candidate expects to purchase as much air time as they can afford and demand the station find room on the daily commercial log for their message. The months of campaigning come to a crisis point and the
PR can work wonders for any company; and, with the advent of Web site PR, the cost to spread your message h
A good logo design is essential for the growth of a brand and its subsequent contribution to the success and prosperity of a business. A business logo forms an indispensable part of the brand building strategy of a corporate entity. The purpose of a logo is not only to create instant brand recognition but also to leave long-term impression a
Measuring Return on Investment (ROI) is a solid business principle that helps guide corporate decisioning. However for purposes of this blog post I want you to think of ROI as return on imagination, ideas and innovation. It is the return on innovation that will allow companies to maintain their competitive edge and create sustainable growth.
makes people aware of your products and services;
shows the public what you stand for beyond products and services;
showca
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