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Casual Articles - Business Media Marketing: How Good is Your PR and Who Does it Reach?
More companies now use phone screening for employment. This is done to trim down the number of applicants and determine who are really qualified for the next process which is the face-to-face interview. So, if you are one of these candidates, it will give you the edge if you plan and prepare before you begin to send out your resume and receive that unexpected call. You won't have a clue as to w
Prospective customers need a positive perception of you and your products and services before you can sell to them -
Each of the following Ten Marketing Tips is based on a highly effective but often overlooked marketing tactic. How many are you using? How many have you overlooked?Marketing Tip #1: Insulate yourself against the impact of change by increasing the number of products and services you offer ...and by using a variety of different marketing methods. Only a small portion
Well, I see PR as a cost-effective way to place your name in your chosen media and get them to advertise your business. On the back of a good business story, if you can also get editorials written about you, the power and authority of the newspaper, radio station or TV channel will influence and sway your market more cheaply than a paid-for full-page spread or 1 minute ad.
Be visible to prospects and your existing customers
Prospective customers need a positive perception of you and your products and services before you can sell to them - i
...or Is My Brand Working?To measure the impact and effectiveness of marketing and branding on the bottom line alone is a mistake. There are far too many facets of the success equation. It is easy to lose enthusiasm and focus if there are no intermediate benchmarks of success for activities that will ultimately affect the bottom line.The value of reputation, relationships, brand a
Well, I see PR as a cost-effective way to place your name in your chosen media and get them to advertise your business. On the back of a good business story, if you can also get editorials written about you, the power and authority of the newspaper, radio station or TV channel will influence and sway your market more cheaply than a paid-for full-page spread or 1 minute ad.
Be visible to prospects and your existing customers
Prospective customers need a positive perception of you and your products and services before you can sell to them -
I approached her sliding glass window and stood in back of a gentleman whom I assumed she was helping. After about three minutes, I realized he was waiting for the office manager and she could have acknowledged my presence. I stepped up to the window; she did not say good morning; she did not smile; she just glared at me. I started to speak; she pointed a finger at a clip board with a paper t
Be visible to prospects and your existing customers
Prospective customers need a positive perception of you and your products and services before you can sell to them -
Oprah made a mistake. She came forth and took responsibility for it in her admission of error. She apologized. She, and her adoring audience, moved on. There is a huge lesson for all of us here.Everyone, from the most powerful leaders and opinion makers, companies large and small, to three-year old children, make mistakes. It is probably human nature that, when an error is discovere
Be visible to prospects and your existing customers
Prospective customers need a positive perception of you and your products and services before you can sell to them -
I used to hate watching videos on the Internet because the small, grainy images were headache-inducing. For many years, the online viewing experience was so far removed from television that I doubted whether it would ever become a serious threat to the broadcast industry. However, with software improvements and high speed Internet connections, online videos have become a raging success (e.g. mo
Prospective customers need a positive perception of you and your products and services before you can sell to them - if they do not believe your benefits proposition, they will not buy. When they hear or read about a third party speaking well of your business activities, they are encouraged to believe in you.
Existing customers are always interested to see you involved in local or national affairs. When they see you raising money for a Disaster Appeal, picking litter off the beach, or running a marathon for breast cancer, they connect you with a positive caring and helping image, re-inforcing their belief that they made the right decision to buy from you.
Re-introduce yourself to lapsed and forgotten customers
Lapsed customers also need to be re
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