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Casual Articles - Public Relations: Avoid These 5 Press Release Blunders
Physician Assistant Jobs
While we know exactly the role played by a physician, who is a physician assistant (PA)? Is he one who simply assists a physician in his or her clinic? A PA can be defined as one who is licensed to practice medicine under the guidance of a physician. This guidance, in most cases, need not be direct or on site as in the physician's clinic or hospital. It can also be available for a PA who wants to practice in remote areas that are far removed from major towns and cities. PAs can treat patients and, in most
our news story might make a great addition to a News in Brief section. While we know exactly the role played by a physician, who is a physician assistant (PA)? Is he one who simply assists a physician in his or her clinic? A PA can be defined as one who is licensed to practice medicine under the guidance of a physician. This guidance, in most cases, need not be direct or on site as in the physician's clinic or hospital. It can also be available for a PA who wants to practice in remote areas that are far removed from major towns and cities. PAs can treat patients and, in most
The goal here is two-fold. You want to make sure that the publication will even be interested in the first place. And then you want to take the information you find and customize your release to make them so interested that they stop in their tracks and call to arrange an
The Secret to Better Media Coverage for Your Nonprofit
Many of nonprofit communicators see media coverage (a.k.a. earned media, vs. advertising or paid media) as a cost-effective means of marketing. Here's what it takes to make your press releases really work for you:1. Press releases are just one part of your earned media workPress releases are important but remember, the release is just one step in your campaign to secure media coverage. Most important is that your media efforts are fully integrated into your marketing and communications plan,
A successfully placed press release can lead to an overwhelming amount of free publicity. In fact, being mentioned in an article -- or better yet, being the focus of one -- can sometimes deliver better advertising results than buying an expensive ad in the same publication.Many of nonprofit communicators see media coverage (a.k.a. earned media, vs. advertising or paid media) as a cost-effective means of marketing. Here's what it takes to make your press releases really work for you:1. Press releases are just one part of your earned media workPress releases are important but remember, the release is just one step in your campaign to secure media coverage. Most important is that your media efforts are fully integrated into your marketing and communications plan,
That’s because people put their advertising filters away when they read articles. They don’t expect to be sold to, which in turn makes them more open and receptive to your message.
Whether your business is big or small, you clearly have a lot riding on every press release you write. Which is why clients often ask me to review their drafts (or write them from scratch) before they send them out.
Over the years, I’ve encountered several common blunders which can prevent press releases from performing effectively. With so much at stake, you cannot afford to overlook them. These are my top five:
Blunder #1: Not Minding the Medium
Before you send a press release to a publication, learn everything you can about it. Review previous editions, find out what kind of stories they run, and evaluate their space requirements. Jot down the names and contact information of the editors.
Also check to see if there is a special section devoted to content like yours. If you are launching a new product, perhaps they have an area devoted specifically to product announcements. Your news story might make a great addition to a News in Brief section.
The goal here is two-fold. You want to make sure that the publication will even be interested in the first place. And then you want to take the information you find and customize your release to make them so interested that they stop in their tracks and call to arrange an
Boston Web Design Branding - Brand Identity Guru
A branding company's website purpose is to design websites that will attract attention, give a professional image and support the message you are trying to convey in writing. There are arguments for doing your website design in-house. However website design, search engine optimization and copywriting is a very specialized area and utilizing a website design company can pay big dividends.It is a cross between graphic design, programming, copywriting, brand building and direct marketing. It is difficu
ad articles. They don’t expect to be sold to, which in turn makes them more open and receptive to your message. A branding company's website purpose is to design websites that will attract attention, give a professional image and support the message you are trying to convey in writing. There are arguments for doing your website design in-house. However website design, search engine optimization and copywriting is a very specialized area and utilizing a website design company can pay big dividends.It is a cross between graphic design, programming, copywriting, brand building and direct marketing. It is difficu
Whether your business is big or small, you clearly have a lot riding on every press release you write. Which is why clients often ask me to review their drafts (or write them from scratch) before they send them out.
Over the years, I’ve encountered several common blunders which can prevent press releases from performing effectively. With so much at stake, you cannot afford to overlook them. These are my top five:
Blunder #1: Not Minding the Medium
Before you send a press release to a publication, learn everything you can about it. Review previous editions, find out what kind of stories they run, and evaluate their space requirements. Jot down the names and contact information of the editors.
Also check to see if there is a special section devoted to content like yours. If you are launching a new product, perhaps they have an area devoted specifically to product announcements. Your news story might make a great addition to a News in Brief section.
The goal here is two-fold. You want to make sure that the publication will even be interested in the first place. And then you want to take the information you find and customize your release to make them so interested that they stop in their tracks and call to arrange an
Discover How To Turn Your Real Estate Business Into A Cash Machine - Using Other Peoples Money
Like many real estate investors, I started out investing in real estate using my own money and credit. This worked fine for the first few deals. But eventually, as I purchased 20 to 30 properties, my lender at the time, Washington Mutual, cut me off from further deals and my personal funds dried up. I had built up a great deal of real estate equity, but was locked out from doing other deals with my traditional lender and could barely pay for my own groceries.I had to find another way to fund real
the years, I’ve encountered several common blunders which can prevent press releases from performing effectively. With so much at stake, you cannot afford to overlook them. These are my top five: Like many real estate investors, I started out investing in real estate using my own money and credit. This worked fine for the first few deals. But eventually, as I purchased 20 to 30 properties, my lender at the time, Washington Mutual, cut me off from further deals and my personal funds dried up. I had built up a great deal of real estate equity, but was locked out from doing other deals with my traditional lender and could barely pay for my own groceries.I had to find another way to fund real
Blunder #1: Not Minding the Medium
Before you send a press release to a publication, learn everything you can about it. Review previous editions, find out what kind of stories they run, and evaluate their space requirements. Jot down the names and contact information of the editors.
Also check to see if there is a special section devoted to content like yours. If you are launching a new product, perhaps they have an area devoted specifically to product announcements. Your news story might make a great addition to a News in Brief section.
The goal here is two-fold. You want to make sure that the publication will even be interested in the first place. And then you want to take the information you find and customize your release to make them so interested that they stop in their tracks and call to arrange an
Considering Fleet Management - Fleet Managment Solutions
Fleet Management is an issue that any company will be faced with if they have a number of trucks that are used in the course of business. Fleet management is a means of controlling, tracking and monitoring the vehicles that are used in the company. Examples of business that may find fleet management useful are delivery services, public transportation systems, limousine companies, cab companies and any business that uses multiple vehicles in the course of business. The importance of fleet management is t
vious editions, find out what kind of stories they run, and evaluate their space requirements. Jot down the names and contact information of the editors. Fleet Management is an issue that any company will be faced with if they have a number of trucks that are used in the course of business. Fleet management is a means of controlling, tracking and monitoring the vehicles that are used in the company. Examples of business that may find fleet management useful are delivery services, public transportation systems, limousine companies, cab companies and any business that uses multiple vehicles in the course of business. The importance of fleet management is t
Also check to see if there is a special section devoted to content like yours. If you are launching a new product, perhaps they have an area devoted specifically to product announcements. Your news story might make a great addition to a News in Brief section.
The goal here is two-fold. You want to make sure that the publication will even be interested in the first place. And then you want to take the information you find and customize your release to make them so interested that they stop in their tracks and call to arrange an
6 Questions To Answer For A Knockem Dead Executive Summary
Call it what you will; Executive Summary, Executive Overview, etc. but it is the first thing read in most proposals. These few pages set the tone for the remainder of the proposal and, admit it or not, it can be the only part of the proposal a busy evaluator actually reads. All too often more time is spent arguing over when it should be written than what it should contain. The Executive Summary is not a proposal plan so it doesn’t need to be written first to guide the team to greatness. However, if you’ve
our news story might make a great addition to a News in Brief section. Call it what you will; Executive Summary, Executive Overview, etc. but it is the first thing read in most proposals. These few pages set the tone for the remainder of the proposal and, admit it or not, it can be the only part of the proposal a busy evaluator actually reads. All too often more time is spent arguing over when it should be written than what it should contain. The Executive Summary is not a proposal plan so it doesn’t need to be written first to guide the team to greatness. However, if you’ve
The goal here is two-fold. You want to make sure that the publication will even be interested in the first place. And then you want to take the information you find and customize your release to make them so interested that they stop in their tracks and call to arrange an interview.
Blunder #2: Not Using the Proper Format
A good press release follows a very specific format. It is not the place to show off your design creativity or a good time to reinvent the wheel. If it can’t be easily identified by an editor, it will probably end up in the trash.
I have created a very simple Press Release Template for you to download and use however you’d like. When left to my own devices, this is the one I use. You can automatically download it to your desktop at http://tinyurl.com/hf3ot.
Blunder #3: Not Having an Angle
An editor’s job is to find stories that will interest readers and enhance their lives, not to give away free publicity. So do their job for them by making sure that your story has a compelling angle, or a unique way of looking at your topic.
For example, I just wrote a press release for a client launching a new line of colorful metal earbud headphones. But instead of just announcing the product with techs and specs, we focused on how they offer a stylish alternative to the ubiquitous white earphones that are so popular today. This gives the editors much more to run with.
Blunder #4: Not Using Quotes
Attributing a quote to an executive or key player in your company will humanize your press release, making it more appealing to an editor. It also lets you indir
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