As an absolute minimum, ensure you have headshots of all people mentioned in your press releases and spokespeople representing your organisation, before you are asked for them by a journalist. Avoid white background studio shots.
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As an absolute minimum, ensure you have headshots of all people mentioned in your press releases and spokespeople representing your organisation, before you are asked for them by a journalist. Avoid white background studio shots.
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Despite increased demand for high-caliber leadership in all segments of the technology community, it wasn’t until fairly recently that we saw the migration of top information technology executives between the federal and corporate sectors.Hank Philcox went from the Internal Revenue Service to become chief informatioing your organisation, before you are asked for them by a journalist. Avoid white background studio shots.
Your main spokespeople, CEO, directors, VPs, etc should have a small selection of images taken which picture them in a natural working setting representing your specific business, both with your company logo and without. Make sure you get landscape and portrait orientated shots.
If you are 'telling a story' in your press release, make sure the photo also tells the (same) story. Ensure it has enough impact to immediately grab the attention of firstly the editor and secondly the reader.
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