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Casual Articles - 6 Ways You Can Get Better Media Coverage
It's been said that 80% of America is two missed paychecks away from financial disaster. Do you fit this mold? What would happen if you were laid off without pay tomorrow? Can Americans look forward to a secure retirement under Social Security or the company pension plan?Current labor statistics do not paint a pretty picture, with quality jobs being outsourced overseas quicker than new jobs are being created. Sure, there are always low paying, low skill jobs available. But who can support a fa
Proximity – What is the local angle of the story you want them to consider about your company? Where did it happen? Where will it happen? For local newspapers and television stations, you have to keep this in mind because readers and viewers are naturally more interested about what’s happening in their own backyard. “Close to home” is more than a tagline no matter what television station it is.
Timeliness – Is it timely? This is probably the most important rule. When did it happen? When will it happen? Read the paper. Watch television. Identify the current hot topics the news media is covering. The growing econ
Carl Lowe, a businessman who runs a computer sales company in Hong Kong, spends much of his time on business trips around the world, as well as visiting his family who live in Canada where is children go to school. His employees are hard working, honest and good at their jobs. But productivity charts seemed to show that more was being done when Carl was there. Since Carl couldn’t be there every day, he decided to do the next best thing.He set up a video camera in the corner of the front office, s
But when all is said and done, that media coverage would never happen if it weren’t good business for the newspaper, television station or magazine that decided to take the time to cover a client. The truth is, a television station covers what their viewers want to see. The newspapers and magazines write stories their readers want to read. It makes perfect sense that they try to give their audience what it wants because in the business of news, “audience” is synonymous with the word customer.
Customers are what drive business, and the news media is no different. So next time you’re thinking about contacting the media with that freshly written press release about version 15.4 of your software, stop and think for a minute if it’s what their readers want to read. (That would be no.) Would you create a product you knew your customers didn’t want? Of course not! And connect won’t do it either because it’s bad for business.
You can make sure you’re doing a better job of helping the media please their customers by following a litmus test that’s similar to the one they follow for deciding what’s newsworthy and what’s not. Here are a few examples of what’s good for business when it comes to news.
Conflict and Controversy – Barry Bonds? SCO? Need I say more? You may want to stay away from this element of news if you are trying to get positive media coverage, but attorneys use it all the time because they know that people (customers) love to read about conflict and see it on television.
Consequence – What is the overall effect? Are you hiring 10,000 new people or 10 new people? Will the merger create new jobs or get rid of jobs?
Human Interest – Is there a human element to the story you want them to cover? I saw a story on the news one night about a disabled young man in the local high-school rodeo. It was heartwarming and fun to watch, and it focused on how he didn’t let his disability get in the way of his desire to participate in a sport like rodeo.
I later found out that a local public relations agency was working to help get publicity for the Utah High School Rodeo Association. Coincidence? Not likely. They just understood the media business and the media customer. The story of a disabled young man who was benefiting from high school rodeo took care of itself.
Prominence – Prominent people, organizations and issues are attractive subjects for the media because more customers are interested in hearing about them. Gordon B. Hinckley, Larry H. Miller, Zions Bank, Intermountain Healthcare, polygamy and nuclear waste are a few examples of each.
Proximity – What is the local angle of the story you want them to consider about your company? Where did it happen? Where will it happen? For local newspapers and television stations, you have to keep this in mind because readers and viewers are naturally more interested about what’s happening in their own backyard. “Close to home” is more than a tagline no matter what television station it is.
Timeliness – Is it timely? This is probably the most important rule. When did it happen? When will it happen? Read the paper. Watch television. Identify the current hot topics the news media is covering. The growing econo
Today many of us work in highly competitive environments where we are constantly striving to achieve greater and greater success. As a result we are pressured to work longer hours. According to the Australian Institute, Aussie’s are working longer hours than our counterparts in Europe. Even worse research shows that 41% of Australian women do not even take their full annual leave entitlements in many cases claiming time constraints as the major reason. But the consequences of this for Aussie women just
Customers are what drive business, and the news media is no different. So next time you’re thinking about contacting the media with that freshly written press release about version 15.4 of your software, stop and think for a minute if it’s what their readers want to read. (That would be no.) Would you create a product you knew your customers didn’t want? Of course not! And connect won’t do it either because it’s bad for business.
You can make sure you’re doing a better job of helping the media please their customers by following a litmus test that’s similar to the one they follow for deciding what’s newsworthy and what’s not. Here are a few examples of what’s good for business when it comes to news.
Conflict and Controversy – Barry Bonds? SCO? Need I say more? You may want to stay away from this element of news if you are trying to get positive media coverage, but attorneys use it all the time because they know that people (customers) love to read about conflict and see it on television.
Consequence – What is the overall effect? Are you hiring 10,000 new people or 10 new people? Will the merger create new jobs or get rid of jobs?
Human Interest – Is there a human element to the story you want them to cover? I saw a story on the news one night about a disabled young man in the local high-school rodeo. It was heartwarming and fun to watch, and it focused on how he didn’t let his disability get in the way of his desire to participate in a sport like rodeo.
I later found out that a local public relations agency was working to help get publicity for the Utah High School Rodeo Association. Coincidence? Not likely. They just understood the media business and the media customer. The story of a disabled young man who was benefiting from high school rodeo took care of itself.
Prominence – Prominent people, organizations and issues are attractive subjects for the media because more customers are interested in hearing about them. Gordon B. Hinckley, Larry H. Miller, Zions Bank, Intermountain Healthcare, polygamy and nuclear waste are a few examples of each.
Proximity – What is the local angle of the story you want them to consider about your company? Where did it happen? Where will it happen? For local newspapers and television stations, you have to keep this in mind because readers and viewers are naturally more interested about what’s happening in their own backyard. “Close to home” is more than a tagline no matter what television station it is.
Timeliness – Is it timely? This is probably the most important rule. When did it happen? When will it happen? Read the paper. Watch television. Identify the current hot topics the news media is covering. The growing econ
In dealing with problems, we need to make decisions. When faced with a situation that warrants a response, we put on our thinking cap. We depend on our thinking skills. Few of us are fully aware of the need to stop and reflect on the situation. We tend to follow the easiest and least resistant thinking path. This is not necessarily always the best response. With smart thinking techniques you will be in a position to respond more effectively to each situation.Define the probleme are a few examples of what’s good for business when it comes to news.
Conflict and Controversy – Barry Bonds? SCO? Need I say more? You may want to stay away from this element of news if you are trying to get positive media coverage, but attorneys use it all the time because they know that people (customers) love to read about conflict and see it on television.
Consequence – What is the overall effect? Are you hiring 10,000 new people or 10 new people? Will the merger create new jobs or get rid of jobs?
Human Interest – Is there a human element to the story you want them to cover? I saw a story on the news one night about a disabled young man in the local high-school rodeo. It was heartwarming and fun to watch, and it focused on how he didn’t let his disability get in the way of his desire to participate in a sport like rodeo.
I later found out that a local public relations agency was working to help get publicity for the Utah High School Rodeo Association. Coincidence? Not likely. They just understood the media business and the media customer. The story of a disabled young man who was benefiting from high school rodeo took care of itself.
Prominence – Prominent people, organizations and issues are attractive subjects for the media because more customers are interested in hearing about them. Gordon B. Hinckley, Larry H. Miller, Zions Bank, Intermountain Healthcare, polygamy and nuclear waste are a few examples of each.
Proximity – What is the local angle of the story you want them to consider about your company? Where did it happen? Where will it happen? For local newspapers and television stations, you have to keep this in mind because readers and viewers are naturally more interested about what’s happening in their own backyard. “Close to home” is more than a tagline no matter what television station it is.
Timeliness – Is it timely? This is probably the most important rule. When did it happen? When will it happen? Read the paper. Watch television. Identify the current hot topics the news media is covering. The growing econ
The key to the success of any corporate event - such as a trade show, a retirement party, a sports outing, or any hospitality event, a sales meeting, or the annual holiday party - is Corporate Event Planning 101. Corporate events vary in size and purpose. Some corporations host corporate events that consist of thousands of invitees, while some organize events for all employees, and some for only select employees. Whatever the occasion, you require proper corporate event planning to make event memorable
I later found out that a local public relations agency was working to help get publicity for the Utah High School Rodeo Association. Coincidence? Not likely. They just understood the media business and the media customer. The story of a disabled young man who was benefiting from high school rodeo took care of itself.
Prominence – Prominent people, organizations and issues are attractive subjects for the media because more customers are interested in hearing about them. Gordon B. Hinckley, Larry H. Miller, Zions Bank, Intermountain Healthcare, polygamy and nuclear waste are a few examples of each.
Proximity – What is the local angle of the story you want them to consider about your company? Where did it happen? Where will it happen? For local newspapers and television stations, you have to keep this in mind because readers and viewers are naturally more interested about what’s happening in their own backyard. “Close to home” is more than a tagline no matter what television station it is.
Timeliness – Is it timely? This is probably the most important rule. When did it happen? When will it happen? Read the paper. Watch television. Identify the current hot topics the news media is covering. The growing econ
San Diego is a great place to buy a condo because of its perfect weather and wonderful easy lifestyle. Anything you could ever hope for is at your fingertips. People who live in San Diego are always smiling, drinking surfing and having a good time. Who would not want to own a vacation condominium in San Diego, or even just live in a condo on the beach? Sunny San Diego is a coastal Southern California city located in the southwestern corner of the continental United States. As of 2006, the city has a
Proximity – What is the local angle of the story you want them to consider about your company? Where did it happen? Where will it happen? For local newspapers and television stations, you have to keep this in mind because readers and viewers are naturally more interested about what’s happening in their own backyard. “Close to home” is more than a tagline no matter what television station it is.
Timeliness – Is it timely? This is probably the most important rule. When did it happen? When will it happen? Read the paper. Watch television. Identify the current hot topics the news media is covering. The growing economy, increasing home prices, rising interest rates and steady job growth all seem to be hot topics lately because they are happening now, and they affect everyday people.
These are just a few examples of what the news media will look for when you are trying to get media coverage, and there are other tests you can find using a simple Google search. Next time you’re thinking about pitching an idea for a news article about your organization, put it to the test. Is it good for business?
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