Tags |
|
|
Links |
|
|
Casual Articles - The 21 Storylines Even The Most Cynical Media Will Love (part three)
Getting into law school can be a very arduous task for aspiring students. You need to start as early as your freshman year in high school if you decide that being a lawyer is what you really want to do for the rest of your life.Do not be misled by the rosy portrayal of a lawyer's life in TV or in the movies. In real life, lawyers would have 12 to 18 working hours, especially for those who are aspiring to be partners in their respective law fir
Everyone can relate to risk. Rupert Murdoch, Donald Trump are two stand outs in terms of risking all for a goal and winning.
19. Pawn In A Game
Was Tom Cruise pushed or has he really lost his movie star appeal after getting sacked by movie studio Paramount? Who knows? He is just a pawn in the movie making game and his future is controlled by others.
The media love it when someone's fate is controlled by others. The Bali Nine drug couriers are another
As many people know, Now, Iraq is a fully destroyed country, and that is a logical result after 3 destroyer wars, because its infrastructure is fully destroyed and is in need to full-rehabilitation, reconstruction projects, spare parts, machines, equipments, tools, experienced staffs, etc. Furthermore, the Iraqi people are in need of ALMOST EVERYTHING! That is logical too if we take into consideration that Iraq suffered a severe economic blockade for
If your engagement with the media were a boat, what boat would you use to float your ideas?
Stories help build brands. Especially in a low trust world, so your stories must be both authentic and engaging.
Most brands don't rely on just one storyline. They use several depending on the audience they are trying to reach.
Here are the third (and final) seven of what I call The 21 Storylines Even The Most Cynical Media Will Love:
15. The Pure Archetype
"An archetype is a generic, idealized model of a person, object or concept from which similar instances are derived, copied, patterned or emulated. In psychology, an archetype is a model of a person, personality or behavior." (Source Wikipedia)
A selection of common archetypes from Wikipedia include:
"Superman (the Omnipotent) e.g. The Joker, Iago, Superman himself The Hero, e.g. Siegfried, Batman, Beowulf, Doc Savage, Luke Skywalker and The Matrix's Neo. The Great Mother, either good or terrible, e.g. Devi (MahaDevi), the Great Goddess, Glinda the Good Witch of the North The Wise Old Man, e.g. Merlin, Obi-Wan Kenobi, Gandalf, Albus Dumbledore, Mazer Rackham and Mr. Miyagi The Trickster or Ape, e.g. Reynard, Robin Goodfellow, Br'er Rabbit, Bart Simpson, Bugs Bunny, Ferris Bueller, and Loki The Puer Aeternus (Latin for "eternal boy"), e.g. Peter Pan."
The media love to attach archetypes to people and present them to audiences in a certain way that matches these archetypes.
From Terminator to Conan The Barbarian to champion bodybuilder, Arnold Schwarzenegger has always been the warrior archetype.
16. Revenge
Revenge is a strong motivator. The media love the inherent conflict in the revenge story. Sir Richard Branson of Virgin fame is my favourite revenge case study.
He took on the record companies, airlines, banks and now superannuation and fuel companies and won.
17. Needs To Prove Something
Proving you are up to a challenge is another strong motivator. Again the media love the inherent conflict in this story angle. Anita Roddick of the Body Shop fame is my favourite case study.
18. Risks All
Risking everything is full of conflict as futures sit on a knife edge. The gambler in all of us appeals to the human side of the media and audiences.
Everyone can relate to risk. Rupert Murdoch, Donald Trump are two stand outs in terms of risking all for a goal and winning.
19. Pawn In A Game
Was Tom Cruise pushed or has he really lost his movie star appeal after getting sacked by movie studio Paramount? Who knows? He is just a pawn in the movie making game and his future is controlled by others.
The media love it when someone's fate is controlled by others. The Bali Nine drug couriers are another
Rational Choice Theory is possibly one of the best recognized methodological approaches to the rationalization of individual accomplishment. In this article I am going to study Rational Choice Theory and discuss particular areas of disadvantages in this theory, where its instructive powers debatably collapse and expand on the theory's definition. Individuals are a component of investigation at which to study the public, but it should be remembered tha
A selection of common archetypes from Wikipedia include:
"Superman (the Omnipotent) e.g. The Joker, Iago, Superman himself The Hero, e.g. Siegfried, Batman, Beowulf, Doc Savage, Luke Skywalker and The Matrix's Neo. The Great Mother, either good or terrible, e.g. Devi (MahaDevi), the Great Goddess, Glinda the Good Witch of the North The Wise Old Man, e.g. Merlin, Obi-Wan Kenobi, Gandalf, Albus Dumbledore, Mazer Rackham and Mr. Miyagi The Trickster or Ape, e.g. Reynard, Robin Goodfellow, Br'er Rabbit, Bart Simpson, Bugs Bunny, Ferris Bueller, and Loki The Puer Aeternus (Latin for "eternal boy"), e.g. Peter Pan."
The media love to attach archetypes to people and present them to audiences in a certain way that matches these archetypes.
From Terminator to Conan The Barbarian to champion bodybuilder, Arnold Schwarzenegger has always been the warrior archetype.
16. Revenge
Revenge is a strong motivator. The media love the inherent conflict in the revenge story. Sir Richard Branson of Virgin fame is my favourite revenge case study.
He took on the record companies, airlines, banks and now superannuation and fuel companies and won.
17. Needs To Prove Something
Proving you are up to a challenge is another strong motivator. Again the media love the inherent conflict in this story angle. Anita Roddick of the Body Shop fame is my favourite case study.
18. Risks All
Risking everything is full of conflict as futures sit on a knife edge. The gambler in all of us appeals to the human side of the media and audiences.
Everyone can relate to risk. Rupert Murdoch, Donald Trump are two stand outs in terms of risking all for a goal and winning.
19. Pawn In A Game
Was Tom Cruise pushed or has he really lost his movie star appeal after getting sacked by movie studio Paramount? Who knows? He is just a pawn in the movie making game and his future is controlled by others.
The media love it when someone's fate is controlled by others. The Bali Nine drug couriers are another
Wire binding is a common binding method. It provides a secure bind keeping the pages in place and producing a professional, neat-looking document. It is of great use for reports, books and more. This wire binding results in documents that can be turned through 360° for easy opening of laid flat, and have a high-quality appearance.This binding uses a strip of plastic or wire that passes through a series of holes to bind together a stack of paper
The media love to attach archetypes to people and present them to audiences in a certain way that matches these archetypes.
From Terminator to Conan The Barbarian to champion bodybuilder, Arnold Schwarzenegger has always been the warrior archetype.
16. Revenge
Revenge is a strong motivator. The media love the inherent conflict in the revenge story. Sir Richard Branson of Virgin fame is my favourite revenge case study.
He took on the record companies, airlines, banks and now superannuation and fuel companies and won.
17. Needs To Prove Something
Proving you are up to a challenge is another strong motivator. Again the media love the inherent conflict in this story angle. Anita Roddick of the Body Shop fame is my favourite case study.
18. Risks All
Risking everything is full of conflict as futures sit on a knife edge. The gambler in all of us appeals to the human side of the media and audiences.
Everyone can relate to risk. Rupert Murdoch, Donald Trump are two stand outs in terms of risking all for a goal and winning.
19. Pawn In A Game
Was Tom Cruise pushed or has he really lost his movie star appeal after getting sacked by movie studio Paramount? Who knows? He is just a pawn in the movie making game and his future is controlled by others.
The media love it when someone's fate is controlled by others. The Bali Nine drug couriers are another
Keep in mind when you are looking at the auction prices on Ebay and do not be led to believe that the low prices you see in the auction are what these products are being sold for. What Ebay does not tell you is that the auction price you see is the highest bid price, not the actual selling price. This means that if the sellers "Reserve Price" is not reached at the end of the auction then the sale will not go through. A reserve price is the lowest pr
Revenge is a strong motivator. The media love the inherent conflict in the revenge story. Sir Richard Branson of Virgin fame is my favourite revenge case study.
He took on the record companies, airlines, banks and now superannuation and fuel companies and won.
17. Needs To Prove Something
Proving you are up to a challenge is another strong motivator. Again the media love the inherent conflict in this story angle. Anita Roddick of the Body Shop fame is my favourite case study.
18. Risks All
Risking everything is full of conflict as futures sit on a knife edge. The gambler in all of us appeals to the human side of the media and audiences.
Everyone can relate to risk. Rupert Murdoch, Donald Trump are two stand outs in terms of risking all for a goal and winning.
19. Pawn In A Game
Was Tom Cruise pushed or has he really lost his movie star appeal after getting sacked by movie studio Paramount? Who knows? He is just a pawn in the movie making game and his future is controlled by others.
The media love it when someone's fate is controlled by others. The Bali Nine drug couriers are another
Today everyone knows at least one person who has lost their job to down-sizing, right-sizing, cut-backs, production reduction or a mean, vicious “bogus leader” who could care less about your family, your life or your existence at the company. This may sound a bit overboard, but everyone has probably experienced the manager, supervisor or company leader from hell, and if you haven’t just stick around.It is this type of leadership that is taking
Everyone can relate to risk. Rupert Murdoch, Donald Trump are two stand outs in terms of risking all for a goal and winning.
19. Pawn In A Game
Was Tom Cruise pushed or has he really lost his movie star appeal after getting sacked by movie studio Paramount? Who knows? He is just a pawn in the movie making game and his future is controlled by others.
The media love it when someone's fate is controlled by others. The Bali Nine drug couriers are another Australian example.
20. Outrageous Behaviour
Paris Hilton sets the benchmark in this category.
21. Tumbling From The Top
Martha Stewart, Michael Jackson, and Enron are US standouts. Henry Kay, AWB Limited, HIH and One Tel are classic case studies in Australia of how the media loves this storyline.
Note it is a negative one and best avoided.
I hope you have enjoyed the 21 storylines and can find several that match your marketing and communication goals.
(Source: Adapted from High Visibility Irving Rein, Philip Kotler et al (2006), 3rd Edition, McGraw-Hill, New York, pages 128 - 130).
HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.casualarticles.com/article/33224/casualarticles-The-21-Storylines-Even-The-Most-Cynical-Media-Will-Love-part-three.html">The 21 Storylines Even The Most Cynical Media Will Love (part three)</a>
BB link (for phorums):
[url=http://www.casualarticles.com/article/33224/casualarticles-The-21-Storylines-Even-The-Most-Cynical-Media-Will-Love-part-three.html]The 21 Storylines Even The Most Cynical Media Will Love (part three)[/url]
Related Articles:
Business Mail Forwarding - Is It Worth The Cost
Employee Layoffs And Being Downsized - If It Happens To You Don't Take It Personally
Improving Patient Sensitivity in Doctors and Hospital Staff
Bookmark it:
|