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Casual Articles - Press Releases: Writing a Great Press Release
There are tones that you can use that will make customers hate you. And, there are tones that will make customers sing your praises. Which tones are you using right now?You probably don’t know for sure, and even more interesting is the fact that your tones are probably randomly selected, based on your mood, your customer’s tonal choices, the subject being discussed, and the like.But why leave such an important de
The first paragraph of the body of the press release follows the headline and sub headline. It begins with the city and state of the release’s origin and the current date. The press release is about an important and timely news item. It is a news article about a new event, new information, a new product, or a new publication. The first paragraph contains the important information about who, what,
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Preliminary
Whenever possible the press release should be written with a company logo at the top of the page. If a logo or company letterhead paper is not available, then the release should be printed on white paper with black ink and with a simple, basic font. The paragraphs that make up the body of the release should be double spaced, and the release should ideally fit on a single page. If a second page is needed, it should be clearly labeled as the second page.
The words, “Press Release” should be located at the top of the page, and it should be in all capital letters and in bold. Next follows the company’s contact information; name, address, phone number, website address, and email address on single spaced lines.
If the press release is available for immediate release, it should be written in capital letters directly above the headline, or the release date should be written if it is not available for immediate release.
The Body
The headline is the next component of the release and it is often the most important element of the release. It should be centered and in bold. The headline needs to capture attention quickly while being short and to the point. A sub headline, if needed, should be centered beneath the headline and written in title case with both upper and lower case letters.
The first paragraph of the body of the press release follows the headline and sub headline. It begins with the city and state of the release’s origin and the current date. The press release is about an important and timely news item. It is a news article about a new event, new information, a new product, or a new publication. The first paragraph contains the important information about who, what, w
Think you have gone as far as you can in your present job? Instead of looking around for a similar position in another company, you may want to strike out on your own as a consultant.With a greater acceptance of telecommuting and companies outsourcing a number of their functions, individuals may want to consider being an independent consultant. But before you jump in, take the following into account:1. Do Your Bu
The words, “Press Release” should be located at the top of the page, and it should be in all capital letters and in bold. Next follows the company’s contact information; name, address, phone number, website address, and email address on single spaced lines.
If the press release is available for immediate release, it should be written in capital letters directly above the headline, or the release date should be written if it is not available for immediate release.
The Body
The headline is the next component of the release and it is often the most important element of the release. It should be centered and in bold. The headline needs to capture attention quickly while being short and to the point. A sub headline, if needed, should be centered beneath the headline and written in title case with both upper and lower case letters.
The first paragraph of the body of the press release follows the headline and sub headline. It begins with the city and state of the release’s origin and the current date. The press release is about an important and timely news item. It is a news article about a new event, new information, a new product, or a new publication. The first paragraph contains the important information about who, what,
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If the press release is available for immediate release, it should be written in capital letters directly above the headline, or the release date should be written if it is not available for immediate release.
The Body
The headline is the next component of the release and it is often the most important element of the release. It should be centered and in bold. The headline needs to capture attention quickly while being short and to the point. A sub headline, if needed, should be centered beneath the headline and written in title case with both upper and lower case letters.
The first paragraph of the body of the press release follows the headline and sub headline. It begins with the city and state of the release’s origin and the current date. The press release is about an important and timely news item. It is a news article about a new event, new information, a new product, or a new publication. The first paragraph contains the important information about who, what,
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The Body
The headline is the next component of the release and it is often the most important element of the release. It should be centered and in bold. The headline needs to capture attention quickly while being short and to the point. A sub headline, if needed, should be centered beneath the headline and written in title case with both upper and lower case letters.
The first paragraph of the body of the press release follows the headline and sub headline. It begins with the city and state of the release’s origin and the current date. The press release is about an important and timely news item. It is a news article about a new event, new information, a new product, or a new publication. The first paragraph contains the important information about who, what,
Want to make a ton of money and have a fulfilling career? Well read on but be warned it’s tough. Actually it is fairly easy, I just wanted to get rid of all the namby-pamby’s. That’s right most people have actually stopped reading already.This is the one of the reasons it is easy to get a career that pays well, most people just do not follow through. Here is an example about how just showing up gets you ahead of 50% of
The first paragraph of the body of the press release follows the headline and sub headline. It begins with the city and state of the release’s origin and the current date. The press release is about an important and timely news item. It is a news article about a new event, new information, a new product, or a new publication. The first paragraph contains the important information about who, what, where, when, and why, and it should be written in a straight forward style.
The second paragraph presents the human interest side of the news event without hype or exaggeration. It explains in detail about why the reader should care about the event and how it will affect them. This paragraph is the place to include a personal touch such as a good, short quote.
The third paragraph is the place to present a call to action. This short paragraph tells the reader what they should do next. It presents the opportunity for the reader to take action. If there is not a call to action then this paragraph is not included.
The last paragraph is sometimes called the boilerplate, a few sentences of standard text that are used repeatedly on similar press releases that are submitted by the company. This paragraph describes the company and what it does.
The Ending
Following the last paragraph the symbol “# # #” is used to signify the end of the press release and it should be centered.
The last element of the release is a sentence which gives contact information in case the news agency needs to contact someone about questions or inquiries.
A well-written press release will convey the important information to the news agency in a readable, interesting, and professional manner, and will result in the publication of the news event.
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