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  • Casual Articles - How To Be More Media Savvy and Less Media Ignorant. Tips From Your Strategic Thinking Business Coach

    Put a CORC in Your Budget
    Alok Kumar is Chief of Operations for a major telecommunications company. In Kumar’s business, it takes eight to nine months of revenue to recapture the ‘acquisition costs’ of each new customer.Think about that: just to recoup the money sp
    er to foster more positive media relations. Here is the list of actions to avoid:

    1. DON’T send your media release to every

    Cubicles
    A cubicle is a device to separate workers from one another with partition walls. Cubicles are mostly used in large business offices to put up more people in less space. Work platforms and shelves can be suspended from the partition walls of cubi
    Too many people in business today are not media savvy and continue to make one mistake after the other in their dealings with the media. It is important for business people to become more media savvy and less media ignorant. There needs to be a commitment made to learn more about working with the media in a positive way.

    Based upon more than 35 years of experience in working with the media, your strategic thinking business coach created a list of ten (10) tips on what to avoid doing when you work with the media in order to foster more positive media relations. Here is the list of actions to avoid:

    1. DON’T send your media release to every p

    Understanding Every Aspect of Your Organization
    GET TO KNOW YOUR ORGANIZATION: If you don’t understand an aspect of the organization or a procedure within it, ask. If you still don’t understand, ask again. Question until you are sure you understand the topic. It’s easy to feel your questions a
    dia. It is important for business people to become more media savvy and less media ignorant. There needs to be a commitment made to learn more about working with the media in a positive way.

    Based upon more than 35 years of experience in working with the media, your strategic thinking business coach created a list of ten (10) tips on what to avoid doing when you work with the media in order to foster more positive media relations. Here is the list of actions to avoid:

    1. DON’T send your media release to every

    An Ethical Dilemma: How Should You Handle It?
    An ethical dilemma is when an incident arises that causes you to question how you should react based on your beliefs and deciding how to choose between right and wrong.Sometimes, an ethical dilemma might be easily solved once you have had
    learn more about working with the media in a positive way.

    Based upon more than 35 years of experience in working with the media, your strategic thinking business coach created a list of ten (10) tips on what to avoid doing when you work with the media in order to foster more positive media relations. Here is the list of actions to avoid:

    1. DON’T send your media release to every

    How to Get a Bartending Job
    Glamour, limitless earning potential and opportunities of mingling with who's who of the society adduce a number of youngsters to the job of bartending. But unfortunately enough, many of them are uninformed of the ways how to get started in the b
    ia, your strategic thinking business coach created a list of ten (10) tips on what to avoid doing when you work with the media in order to foster more positive media relations. Here is the list of actions to avoid:

    1. DON’T send your media release to every

    How to Deal With Difficult People
    Everyone has experienced a time when they had to deal with a difficult person. This is a form of adversity. Difficult people take different shapes whether they are argumentative, abusive, stubborn, angry, combative or a host of other negative emo
    er to foster more positive media relations. Here is the list of actions to avoid:

    1. DON’T send your media release to every possible media you can think of.

    2. DON’T try to use publicity as a substitute for advertising.

    3. DON’T demand editorial space in return for placing advertisements.

    4. DON’T even think of asking a journalist to review his or her story before it is published so you can approve it.

    5. DON’T ask or expect journalists to let you know when an article or story will run.

    6. DON’T make it difficult for journalists to get information about you and/or your company.

    7. DON’T have a policy to onl

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