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Casual Articles - Do You Really Need A PR Company?
There are several entities and individuals who provide incorporation services. They can advise you, complete all relevant documentation and file them with the regulatory agency on your behalf. If needed, some of the incorporation services might help in arranging the first meeting of the shareholders of an incorporated business.Some of the incorporation services provide these services online also. It is not necessary that you avail of all the services offered by them. There are different kinds of "packages" available to suit your needs. For example, if you have completed documentation on your own then you can pay a lesser amount
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Pros
* You retain control of the way things go.
* The contacts you make are your own and you can build relationships with the press.
* You can portray the passion behind the business much more effectively than someone who is being paid to do so.
* You and your team will learn skills and unleash abilities along the way that will benefit other parts of your business.
* This is often the cheapest option.
Cons
* Time consuming!
* If you suddenly thrust PR responsibilities on a member of staff who didn't sign up for this when they started it can cause bad feeling.
Bringing a PR Person In-house
-----------------
“Let’s meet for lunch” may sound like a fun business invitation, but remember there’s no such thing as a “free lunch.” What you do or say could either make or break a deal. So, as host or guest, if you feel lunch is an inappropriate place to hold your meeting, offer a different possibility.For the times you decide to “do lunch,” here are a few tips to make your luncheon meeting as pleasant and profitable as possible.Begin by choosing the right place to meet and eat. Avoid loud, busy restaurants. You can pick some place you already know or you could allow your guest to choose their favorite spot. That way, you can avoid mi
PR and marketing will help your business become more successful. But the obvious downside of a successful business is that you personally will no longer have as much time to devote to PR and marketing.
But handing it over to someone else is a risk - how can you be sure that they'll communicate the passion that fired you up to start the business in the first place?
Your choices
-----------
As you grow and find yourself in this position you really ultimately have four choices.
1. To grow but still retain control, personally, of all your PR and marketing. It may sound great but this is very stressful and if you're planning on doing your PR full time, then why aren't you running a PR company? It's not impossible, but to carry out this option successfully you'll need to be extremely disciplined.
2. To hand over PR and marketing responsibilities to another member or members of staff, and train them up to be responsible for this area.
3. To bring in a PR professional in-house.
4. To employ outside help from a PR company or practitioner.
Let's take a look at what doing your own PR long-term actually involves. Whether you are planning to outsource your PR or not, this will give you a breakdown of the different tasks involved. You may find that you feel you and your business will be able to handle them no problem, or it may send you into a cold panic where you realise that you'd better start looking around for a PR company pretty damn quick!
Research
--------
This involves keeping up to date with newspapers, websites, trade and professional publications, magazines, radio shows and TV.
Planning your PR strategy
-------------------------
This includes market research into what image you need to project to your potential customers and devising a plan with a suitable timescale. To be honest, even if you have a PR company you'll need to be on top and driving this one.
Building relationships with journalists and editors
---------------------------------------------------
This could involve lunches, networking, and going to trade events where you know they will be covering stories. The beauty of doing your own PR is that these contacts are yours and won't be with-held by The PR company or leave with them when an account executive goes onto their next job.
Writing PR material
-------------------
This could include web pages, press releases, articles for inclusion on your own and other websites (in exchange for links), articles for the press, newsletters and regular tips and hints for editors. Sometimes the clients still end up doing this even if they have a PR company.
Day to day PR
-------------
Chasing up press releases and phoning journalist with a story; giving interviews; following up past "bites" or interviews to see when article are being published; arranging for photos, links, photographs etc; placing competitions; buying publications and organising cuttings to most effectively impress potential clients.
And, of course, co-ordinating all the above so that they run smoothly!
Pros and Cons
-------------
Learning How to Do Your Own PR (either individually, or as a team)
-------------------------------------------------------------
Pros
* You retain control of the way things go.
* The contacts you make are your own and you can build relationships with the press.
* You can portray the passion behind the business much more effectively than someone who is being paid to do so.
* You and your team will learn skills and unleash abilities along the way that will benefit other parts of your business.
* This is often the cheapest option.
Cons
* Time consuming!
* If you suddenly thrust PR responsibilities on a member of staff who didn't sign up for this when they started it can cause bad feeling.
Bringing a PR Person In-house
------------------
There are several color formats and systems available for mixing and specifying colors. Here, we explain three of the most common systems: RGB, CMYK, and Pantone colors.RGB color"RGB" refers to the colors of light that mix to create colors. There are three basic colors of light - red, green and blue. When combined, they create an entire rainbow of colors, either by reflecting off, surfaces or by shining onto surfaces.In design, RGB color is only used in website design and other designs that are only meant to be seen on your screen (software user interfaces, HTML email, PowerPoint presentations, and TV or mo
2. To hand over PR and marketing responsibilities to another member or members of staff, and train them up to be responsible for this area.
3. To bring in a PR professional in-house.
4. To employ outside help from a PR company or practitioner.
Let's take a look at what doing your own PR long-term actually involves. Whether you are planning to outsource your PR or not, this will give you a breakdown of the different tasks involved. You may find that you feel you and your business will be able to handle them no problem, or it may send you into a cold panic where you realise that you'd better start looking around for a PR company pretty damn quick!
Research
--------
This involves keeping up to date with newspapers, websites, trade and professional publications, magazines, radio shows and TV.
Planning your PR strategy
-------------------------
This includes market research into what image you need to project to your potential customers and devising a plan with a suitable timescale. To be honest, even if you have a PR company you'll need to be on top and driving this one.
Building relationships with journalists and editors
---------------------------------------------------
This could involve lunches, networking, and going to trade events where you know they will be covering stories. The beauty of doing your own PR is that these contacts are yours and won't be with-held by The PR company or leave with them when an account executive goes onto their next job.
Writing PR material
-------------------
This could include web pages, press releases, articles for inclusion on your own and other websites (in exchange for links), articles for the press, newsletters and regular tips and hints for editors. Sometimes the clients still end up doing this even if they have a PR company.
Day to day PR
-------------
Chasing up press releases and phoning journalist with a story; giving interviews; following up past "bites" or interviews to see when article are being published; arranging for photos, links, photographs etc; placing competitions; buying publications and organising cuttings to most effectively impress potential clients.
And, of course, co-ordinating all the above so that they run smoothly!
Pros and Cons
-------------
Learning How to Do Your Own PR (either individually, or as a team)
-------------------------------------------------------------
Pros
* You retain control of the way things go.
* The contacts you make are your own and you can build relationships with the press.
* You can portray the passion behind the business much more effectively than someone who is being paid to do so.
* You and your team will learn skills and unleash abilities along the way that will benefit other parts of your business.
* This is often the cheapest option.
Cons
* Time consuming!
* If you suddenly thrust PR responsibilities on a member of staff who didn't sign up for this when they started it can cause bad feeling.
Bringing a PR Person In-house
-----------------
Marketing refers to everything a business does to promote itself in the marketplace, and to create or strengthen its reputation in the minds of consumers.Advertising is just one method or strategy in an integrated marketing plan. While it’s important to communicate a consistent message to consumers through the various pieces of your integrated marketing plan, advertising typically is very time sensitive and very specific in the message that’s being delivered. Two clear examples of advertising are an ad in the phone book (promoting a solution to an immediate need or problem) and a newspaper circular for a department store’s weeke
Planning your PR strategy
-------------------------
This includes market research into what image you need to project to your potential customers and devising a plan with a suitable timescale. To be honest, even if you have a PR company you'll need to be on top and driving this one.
Building relationships with journalists and editors
---------------------------------------------------
This could involve lunches, networking, and going to trade events where you know they will be covering stories. The beauty of doing your own PR is that these contacts are yours and won't be with-held by The PR company or leave with them when an account executive goes onto their next job.
Writing PR material
-------------------
This could include web pages, press releases, articles for inclusion on your own and other websites (in exchange for links), articles for the press, newsletters and regular tips and hints for editors. Sometimes the clients still end up doing this even if they have a PR company.
Day to day PR
-------------
Chasing up press releases and phoning journalist with a story; giving interviews; following up past "bites" or interviews to see when article are being published; arranging for photos, links, photographs etc; placing competitions; buying publications and organising cuttings to most effectively impress potential clients.
And, of course, co-ordinating all the above so that they run smoothly!
Pros and Cons
-------------
Learning How to Do Your Own PR (either individually, or as a team)
-------------------------------------------------------------
Pros
* You retain control of the way things go.
* The contacts you make are your own and you can build relationships with the press.
* You can portray the passion behind the business much more effectively than someone who is being paid to do so.
* You and your team will learn skills and unleash abilities along the way that will benefit other parts of your business.
* This is often the cheapest option.
Cons
* Time consuming!
* If you suddenly thrust PR responsibilities on a member of staff who didn't sign up for this when they started it can cause bad feeling.
Bringing a PR Person In-house
-----------------
Do you love video games? Do you want to enter into the video game industry? Are you organized and can locate bugs in computer games? If you answer yes to all the questions above, then you have the making of a good video game tester. If you only have one or two yeses to the above questions then you need to read further.If you want to know how to become a video game tester, first you will need to understand video game testing deeper.What are the myths of video game testing?It is an easy job and pays handsomely.It is a fun job.Anyone can become a video game tester.<
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This could include web pages, press releases, articles for inclusion on your own and other websites (in exchange for links), articles for the press, newsletters and regular tips and hints for editors. Sometimes the clients still end up doing this even if they have a PR company.
Day to day PR
-------------
Chasing up press releases and phoning journalist with a story; giving interviews; following up past "bites" or interviews to see when article are being published; arranging for photos, links, photographs etc; placing competitions; buying publications and organising cuttings to most effectively impress potential clients.
And, of course, co-ordinating all the above so that they run smoothly!
Pros and Cons
-------------
Learning How to Do Your Own PR (either individually, or as a team)
-------------------------------------------------------------
Pros
* You retain control of the way things go.
* The contacts you make are your own and you can build relationships with the press.
* You can portray the passion behind the business much more effectively than someone who is being paid to do so.
* You and your team will learn skills and unleash abilities along the way that will benefit other parts of your business.
* This is often the cheapest option.
Cons
* Time consuming!
* If you suddenly thrust PR responsibilities on a member of staff who didn't sign up for this when they started it can cause bad feeling.
Bringing a PR Person In-house
-----------------
Hello againToday we want to talk about autoresponders and a closely related topic, opt-in mailing lists. Autoresponders are important tools for list management, and managing email product promotions, newsletter subscriptions and the like. If you use email at all to promote your products, opt-in processes are crucial to your avoiding being accused of SPAM (and communicating to others you’re a really nice person). :-)Autoresponders Autoresponders are software systems that manage your email communications with people on your list. They come in all sizes and shapes. If you have a website, you probably ha
-------------------------------------------------------------
Pros
* You retain control of the way things go.
* The contacts you make are your own and you can build relationships with the press.
* You can portray the passion behind the business much more effectively than someone who is being paid to do so.
* You and your team will learn skills and unleash abilities along the way that will benefit other parts of your business.
* This is often the cheapest option.
Cons
* Time consuming!
* If you suddenly thrust PR responsibilities on a member of staff who didn't sign up for this when they started it can cause bad feeling.
Bringing a PR Person In-house
--------------------------
Pros
* You'll get all their abilities, contacts and skills - just for you.
* They can immerse themselves in company culture and product much more easily and hopefully be able to communicate that better than someone on the outside.
Cons
* Cost plus all the other risks associated with taking on staff.
Hiring a PR Person or Agency
--------------------------
Pros
* You have access to their contacts
* It frees up your time.
Cons
* This can be a very expensive option and fees can run away unless you watch them carefully.
*You could competing for their time with higher paying clients.
My own opinion?
----------------
I firmly believe that small businesses, while they are small, are the best people to do their PR. It's easier for them to inspire the press with excitement and the skills you pick up can be phenomenal. And once a relationship with the press has been built it's more effective to bring in more people into the business to carry that on, and keep it yours, than hand it over to an outside party.
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