Take some time to go over the media you have received in the past. Here are some keys to using your press powerfully:

• Create a powerful pull quote from the article and use it as my example above


• Get reprints of the article if possible,


• Get permission to use t
  Franchise Business Opportunities - What is the Role of a Franchise Broker?
  If you are interested in buying a franchise business, it may behoove you to do so through a franchise broker. You should also consider utilizing the advice of a professional franchise consultant.So, What Exactly is a Franchise Broker?A franchise broker is simply someone who acts as a liaison between franchisors and franchisees. He gets the two parties together and has the sale of a franchise as his ultimate goal
  Being covered by media, whether it is radio, TV, newspapers or magazines is exciting. While it's great to add the story to your clip file (an electronic and print press kit of your media coverage), you're leaving money on the table if you don't work the press you have.

  Getting and keeping the Media interested in your product, book or services requires a continual re-invention of the press you had yesterday, to get more press today. By using a powerful quote from the author of an article about you, you get more than you can imagine.

  What is a pull quote? A pull quote is a brief and powerful statement. Here's an example: Last year a client and I were written up in an article for Entrepreneur Magazine, Biz 101, on using a business coach for a start-up business. The article focused on how my client used my coaching to create her business from 0 in sales to over $250,000 in less than 18 months from idea to new product invention in the marketplace. Okay, so that's great, but how can we make it more powerful. Here's what the journalist said,

  "O'Crean's (advice) proved invaluable as a coach, helping Marshall build annual sales to a quarter of a million dollars." Nicole Torres, Entrepreneur Magazine, February, 2006

  If the article is left in my clip file, no one would ever see it or get the impact of that statement. For me it is an awesome marketing tool in building my business. There are however, even more powerful unconscious benefits to this pull quote:

  • A powerful third party, Entrepreneur Magazine, validates my skill
  
  
  • A pull quote has a long life expectancy, sometimes forever
  
  
  • The impact unconsciously is immediate upon the reader
  
  
  • The credibility of the magazine is extended to me unconsciously
  Pull quotes give you leverage to use your current media to land the next story. Add a single line to your bio. For me it says, Featured in Entrepreneur Magazine, which opens doors I can't even imagine.

  Take some time to go over the media you have received in the past. Here are some keys to using your press powerfully:

  • Create a powerful pull quote from the article and use it as my example above
  
  
  • Get reprints of the article if possible,
  
  
  • Get permission to use th
    Employment Law Is An Important Part Of Business Law
    Business law is one of the branches of the huge field of law. There are many things one has to keep in mind when starting a business; let it be a small or a large business. Breaking these laws may land you in deep trouble, so it is always advisable to have some basic knowledge of both small business law and business corporate law. With this knowledge, you are sure of being able to run your business smoothly without any hindra
    thor of an article about you, you get more than you can imagine.

    What is a pull quote? A pull quote is a brief and powerful statement. Here's an example: Last year a client and I were written up in an article for Entrepreneur Magazine, Biz 101, on using a business coach for a start-up business. The article focused on how my client used my coaching to create her business from 0 in sales to over $250,000 in less than 18 months from idea to new product invention in the marketplace. Okay, so that's great, but how can we make it more powerful. Here's what the journalist said,

    "O'Crean's (advice) proved invaluable as a coach, helping Marshall build annual sales to a quarter of a million dollars." Nicole Torres, Entrepreneur Magazine, February, 2006

    If the article is left in my clip file, no one would ever see it or get the impact of that statement. For me it is an awesome marketing tool in building my business. There are however, even more powerful unconscious benefits to this pull quote:

    • A powerful third party, Entrepreneur Magazine, validates my skill
    
    
    • A pull quote has a long life expectancy, sometimes forever
    
    
    • The impact unconsciously is immediate upon the reader
    
    
    • The credibility of the magazine is extended to me unconsciously
    Pull quotes give you leverage to use your current media to land the next story. Add a single line to your bio. For me it says, Featured in Entrepreneur Magazine, which opens doors I can't even imagine.

    Take some time to go over the media you have received in the past. Here are some keys to using your press powerfully:

    • Create a powerful pull quote from the article and use it as my example above
    
    
    • Get reprints of the article if possible,
    
    
    • Get permission to use t
      Double the Power of Your PR on the Internet
      It doesn’t matter whether you hire a PR company to get exposure, or write your own press releases and submit them, there's a way you can generate much more PR exposure, with little effort.You know that if you send your press release to every editor under the sun (even if your article is of no interest to their readers), that is the easiest way for you to turn off your media contacts. That's for sure. However, there ar
      ketplace. Okay, so that's great, but how can we make it more powerful. Here's what the journalist said,

      "O'Crean's (advice) proved invaluable as a coach, helping Marshall build annual sales to a quarter of a million dollars." Nicole Torres, Entrepreneur Magazine, February, 2006

      If the article is left in my clip file, no one would ever see it or get the impact of that statement. For me it is an awesome marketing tool in building my business. There are however, even more powerful unconscious benefits to this pull quote:

      • A powerful third party, Entrepreneur Magazine, validates my skill
      
      
      • A pull quote has a long life expectancy, sometimes forever
      
      
      • The impact unconsciously is immediate upon the reader
      
      
      • The credibility of the magazine is extended to me unconsciously
      Pull quotes give you leverage to use your current media to land the next story. Add a single line to your bio. For me it says, Featured in Entrepreneur Magazine, which opens doors I can't even imagine.

      Take some time to go over the media you have received in the past. Here are some keys to using your press powerfully:

      • Create a powerful pull quote from the article and use it as my example above
      
      
      • Get reprints of the article if possible,
      
      
      • Get permission to use t
        Tips For Automotive Design Logo
        Most companies believe that logos are the most important weapon they have to promote their services and make people know about them. In fact, a logo design allows us to analize the character of a particular company. Logos are used to represent a business or to allow the business exercise its marketing skills online. Logos can also help a company to develop a large database of clients and customers, towards the products or ser
        are however, even more powerful unconscious benefits to this pull quote:
        • A powerful third party, Entrepreneur Magazine, validates my skill
        
        
        • A pull quote has a long life expectancy, sometimes forever
        
        
        • The impact unconsciously is immediate upon the reader
        
        
        • The credibility of the magazine is extended to me unconsciously
        Pull quotes give you leverage to use your current media to land the next story. Add a single line to your bio. For me it says, Featured in Entrepreneur Magazine, which opens doors I can't even imagine.

        Take some time to go over the media you have received in the past. Here are some keys to using your press powerfully:

        • Create a powerful pull quote from the article and use it as my example above
        
        
        • Get reprints of the article if possible,
        
        
        • Get permission to use t
          So You Want to Be Rich (Part Four)
          Over the last few days we’ve learned that you can’t just go out and work hard to get rich. You need to work smart too. You do this by putting effort into projects that will earn you passive-leveraged income.The downside is that this kind of money is tricky to make because you’ll put in a lot of work up front before you ever make a dime. Hopefully, you’ve been thinking “What can I do today to start building passive i
          land the next story. Add a single line to your bio. For me it says, Featured in Entrepreneur Magazine, which opens doors I can't even imagine.

          Take some time to go over the media you have received in the past. Here are some keys to using your press powerfully:

          • Create a powerful pull quote from the article and use it as my example above
          
          
          • Get reprints of the article if possible,
          
          
          • Get permission to use the photo and/or article on your website
          
          
          • Keep copies in your online media center and press kit
          
          
          • Put a link to the article on your website if the news agency has it online
          
          
          • Always lead with the cover of a magazine when presenting the information
          
          
          • Add your press to your bio
          By doing these simple tasks you convey an important message to the media: I am a reliable source of information, see these other news agencies think I'm okay, you can trust my information.

          Finally, respect the press you get. Although there seem to be an infinite number of opportunities for media coverage, most articles only feature one or two experts in a story. By getting media coverage and using the coverage you have in a powerful way, you make it easier for the journalist to quote you.

          PS Did you find the 5 ways I used my media coverage for extra value? Email me for the answers at Maureen@mymediamatch.com