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Casual Articles - PR Salaries & Hourly Billing Rates are Flat in 2006
Customized service is the most popular thing that is happening in the field of business. In fact, customization is one of the most sought after element by people all over the world. Customization basically means to make or prepare a thing exactly as you want it. Products of different types are available in the market and custom banner is nothing different than any other customized product. Custom banners are banners that are made just as you want it to be made. Banners has been used since early days to convey any kind of message and custom banners are ideal for you to use if you want to tell anything to anyone.Custom banners can be made of any shape, size, color and make. There are certain things that you will have to tak
Bonuses Last year (2006), our Salary Report press release stated - “From 2002 to 2004, we found that PR agency bonuses were either down, skimpy or non-existent compared with the corporate sector that consistently showed some gains every year. We’re happy to report that last year’s bonuses (200
In a strange juxtapositioning of articles, this month's UK 'Management Today' has three pieces, relating to the importance of listening to customers.Susan Rice, CEO of Lloyds TSB makes it clear how vital it is for great leaders to listen and hear. She uses the example of how Coca Cola was swift to 'hear' it's customers when they revolted against New Coke back in 1985 (good job too, it was yuk!). She also rails against the viability of change programmes where over 70% fail to meet the original objectives. A dismal return, pretty consistently due to failing to hear the needs of staff as well as customers in the business.Fast forward to page 19, where a sm
Salaries Overall, average corporate communications base salaries increased a mere 3.3% compared with the previous year’s 7.6%. Conversely, average PR agency base salaries declined an overall -3.2% compared to the previous year’s increase of 8.9%.
Taken separately, the eight “key metro cities” (those with the greatest concentration of PR professionals), - New York, Atlanta, Chicago, Los Angeles Boston, Dallas, Washington DC, and San Francisco – posted an average salary decline of -2.6% for PR firms and an average increase of 2.8% for corporate communications departments.
Typically, corporate communications average base salaries exceed PR agency salaries year after year, with the only exception being the dot-com boom years. However, when bonuses, merit increases, promotion increases, health benefits, pension plans and the like, are factored into the overall compensation numbers, corporate communications professionals have consistently out-paced their PR firm counterparts. This fact has been noted for each of the past 11 years that The Official PR Salary & Bonus Report has been published.
A look at the four major regions of the country - northeast, southeast, mid-west and west, (excluding the 8 key metro cities), reveals that corporate communications average salaries are up a modest 2.7% while PR agency average salaries slid -3.4%. Last year, corporate and agency professionals in these regions reached a combined average increase of 8.2%.
“Even though the PR industry experienced reasonable growth in terms of revenue and hiring in 2006” said Dennis Spring, president of Spring Associates, Inc, “overall wage growth in public relations seemed to lag slightly behind. My feeling is that a certain amount of caution permeated clients’ hiring decisions because of various unpredictable world events and a fresh memory of the negative affects of the dot-com implosion on the entire PR business”.
Bonuses Last year (2006), our Salary Report press release stated - “From 2002 to 2004, we found that PR agency bonuses were either down, skimpy or non-existent compared with the corporate sector that consistently showed some gains every year. We’re happy to report that last year’s bonuses (2005
I actually have two separate online businesses -1. Selling wellness products and2. Selling digital information products (eBooks)Because I can look at things from both perspectives, I often tend to compare the two businesses from the point of view of the "better" opportunity.But if I were asked to recommend a single business as the best way to make a living online, the Wellness Business would win hands down.And no, I didn't choose it because its easy. On the contrary, selling health supplements, vitamins and related products online is NOT easy.Not only is there tremendous competition, but it simply can't be done by working two hours a day, as is the common perception.If you sell we
Taken separately, the eight “key metro cities” (those with the greatest concentration of PR professionals), - New York, Atlanta, Chicago, Los Angeles Boston, Dallas, Washington DC, and San Francisco – posted an average salary decline of -2.6% for PR firms and an average increase of 2.8% for corporate communications departments.
Typically, corporate communications average base salaries exceed PR agency salaries year after year, with the only exception being the dot-com boom years. However, when bonuses, merit increases, promotion increases, health benefits, pension plans and the like, are factored into the overall compensation numbers, corporate communications professionals have consistently out-paced their PR firm counterparts. This fact has been noted for each of the past 11 years that The Official PR Salary & Bonus Report has been published.
A look at the four major regions of the country - northeast, southeast, mid-west and west, (excluding the 8 key metro cities), reveals that corporate communications average salaries are up a modest 2.7% while PR agency average salaries slid -3.4%. Last year, corporate and agency professionals in these regions reached a combined average increase of 8.2%.
“Even though the PR industry experienced reasonable growth in terms of revenue and hiring in 2006” said Dennis Spring, president of Spring Associates, Inc, “overall wage growth in public relations seemed to lag slightly behind. My feeling is that a certain amount of caution permeated clients’ hiring decisions because of various unpredictable world events and a fresh memory of the negative affects of the dot-com implosion on the entire PR business”.
Bonuses Last year (2006), our Salary Report press release stated - “From 2002 to 2004, we found that PR agency bonuses were either down, skimpy or non-existent compared with the corporate sector that consistently showed some gains every year. We’re happy to report that last year’s bonuses (200
There are many different ways to market you business, especially when you have your operations running online. One very simple way to get your name out there is through the use of business cards. These can be bought relatively inexpensive and are easy to distribute.The first thing that you are going to want to do is find a company that lets you order a large number of cards. I personally recommend Vistaprints at www.vistaprints.com. Here you will be able to create and purchase a large amount of cards at a reasonable price. I recommend ordering around 2000 of them. When you are in the process of creating your cards, make sure to register a domain name linked to your website if you don’t already have one, and place it on th
A look at the four major regions of the country - northeast, southeast, mid-west and west, (excluding the 8 key metro cities), reveals that corporate communications average salaries are up a modest 2.7% while PR agency average salaries slid -3.4%. Last year, corporate and agency professionals in these regions reached a combined average increase of 8.2%.
“Even though the PR industry experienced reasonable growth in terms of revenue and hiring in 2006” said Dennis Spring, president of Spring Associates, Inc, “overall wage growth in public relations seemed to lag slightly behind. My feeling is that a certain amount of caution permeated clients’ hiring decisions because of various unpredictable world events and a fresh memory of the negative affects of the dot-com implosion on the entire PR business”.
Bonuses Last year (2006), our Salary Report press release stated - “From 2002 to 2004, we found that PR agency bonuses were either down, skimpy or non-existent compared with the corporate sector that consistently showed some gains every year. We’re happy to report that last year’s bonuses (200
Videos are a fun, easy way to market your business. Sure, there are dozens and dozens of other marketing strategies from article writing to blogging, from press releases to podcasting. But nothing says “cool, connection, and creative” like a video.More and more businesses of all sizes are making videos about their companies. They’re not only posting them on their websites, but they’re adding them to their blogs. To gain global 24/7 visibility, videos are posted to dozens of video-sharing sites like YouTube and Google Video. And why not – it’s free, easy-to-do, and can have a significant impact, in some cases, on the traffic it drives to your website.There are many more reasons why videos are a great way to mar
“Even though the PR industry experienced reasonable growth in terms of revenue and hiring in 2006” said Dennis Spring, president of Spring Associates, Inc, “overall wage growth in public relations seemed to lag slightly behind. My feeling is that a certain amount of caution permeated clients’ hiring decisions because of various unpredictable world events and a fresh memory of the negative affects of the dot-com implosion on the entire PR business”.
Bonuses Last year (2006), our Salary Report press release stated - “From 2002 to 2004, we found that PR agency bonuses were either down, skimpy or non-existent compared with the corporate sector that consistently showed some gains every year. We’re happy to report that last year’s bonuses (200
Six Sigma is a quality management methodology that follows a data driven approach for reducing waste and improving overall quality of goods manufactured or services rendered. It makes use of statistical tools and techniques that help in identifying exactly what the customer needs and designing sustainable methods to meet those requirements. By implementing Six Sigma, any organization can hope to increase efficiency, increase productivity, and reduce manufacturing costs. By employing statistical methods, companies can look forward to create a near perfect situation wherein the number of defects is reduced to less than 3.4 per million opportunities that exists for such defects to occur. Companies the world over have implemented Si
Bonuses Last year (2006), our Salary Report press release stated - “From 2002 to 2004, we found that PR agency bonuses were either down, skimpy or non-existent compared with the corporate sector that consistently showed some gains every year. We’re happy to report that last year’s bonuses (2005), on both the corporate and agency sides, finally showed a sharp upturn from the previous three years – at all levels”.
The latest 2007 edition of The Salary Report continues to show an upward trend from the year before. For instance, when all titles and specialty categories are combined on a national basis, corporate communications professionals averaged bonus increases of 6.2% (last year’s increase was 23.7%), compared to PR agency personnel who came in with a respectable 11.2% gain (last year’s increase was 20.2%) in bonuses – nearly double their corporate counterparts.
It would appear that even though the PR industry had a relatively solid revenue growth year, base salaries remained flat or slightly up. To even the gap, savvy managers added bonus incentives to create a more competitive overall compensation environment so as to keep their best people happy.
“The PR agency landscape is now dominated by global communications conglomerates that usually pay bonuses on a more consistent basis. In addition, the impending shortage of skilled PR practitioners will force agencies of all sizes to invent creative ways to compensate their personnel in order to attract and keep the best candidates,” said Mr. Spring.
PR Agency Hourly Billing Rates Not much exciting news here. The slowing increase of hourly billing rates continues from 2005 to the present. We see this as a continuing “correction” of hourly rates that spiked dramatically during the dot-com boom years. It is our opinion, that agency billing rates are beginning to slowly creep upward. However, this time, the increases are gradual.
In all three main categories - Ad Agency Owned, Top 100 Independents and Other Independents - hourly fees rose ever so modestly.
Notable increases by title and size of agency – Ad Agency Owned: +2.9% (previously +10.7%) – AAE/Acct Assoc +6.4%, AE/Acct Mgr +5.0%, SAS/Group Mgr +3.9%, Media Mgr +3.4%.
Top 100 Independents: +2.2% (previously +6.6%) – Sr Media Mgr +5.7%, Media Mgr +4.7%, AE/Acct Mgr +3.2%, AAE/Acct Assoc +2.7%.
Other Independents: +1.9% (+2.6%) – AAE/Acct Assoc +8.2%, Media M
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