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Casual Articles - PR, Viral Marketing And The Dangers of Spin
Merger ProblemsAs evidenced by the results of the merger mania of the 90s, many industry experts believe, as was the case in the previous decade, that as many as 80% of acquisitions do not succeed, resulting in billions of dollars invested in failure. Bec
No matter what the size of your company, a one-man business or the British or US Government PLC, your word is,
For the small business person who knows they must advertise to bring in a steady stream of new clientele to grow their business they must be wise with their choices in advertising. A bad move can cost them thousands of dollars and yield lousy results.For
Spin is when you lie to promote a good image.
PR is what you have to do to get you out of the crap left by your lies!
And Viral Marketing is the bad or good things people say about you, all depending on your Spin and/or PR.
There couldn’t be a finer cautionary tale on the dangers of spin than the venereal (my misprint!) British Prime Minister, The Right Honourable Anthony Blair, Our Tone to his friends.
Putting my political bias to one side, Mr Blair seems to have really believed that the public are fools.
He used spin to enhance his image with the public, but to him image was the priority over substance.
There is no point in enumerating the many examples of Downing Street spin, they are already well documented.
But image over content is no way to engage and build on the trust of a not so gullible public.
Remember that any promises you make, every word you utter can, and often does come back to haunt you.
And to try to cover half-truths and maybe downright lies, as in the Iraq war, with spin attempting to make the decision appear correct is a guaranteed recipe for disaster.
No matter what the size of your company, a one-man business or the British or US Government PLC, your word is, o
The short answer is yes and no. Many people take personality tests such as the Myers-Briggs® to help them in their career searches. Here are some arguments for and against relying on such tests:On the "yes" side, it's a well-known phenomenon in the world
There couldn’t be a finer cautionary tale on the dangers of spin than the venereal (my misprint!) British Prime Minister, The Right Honourable Anthony Blair, Our Tone to his friends.
Putting my political bias to one side, Mr Blair seems to have really believed that the public are fools.
He used spin to enhance his image with the public, but to him image was the priority over substance.
There is no point in enumerating the many examples of Downing Street spin, they are already well documented.
But image over content is no way to engage and build on the trust of a not so gullible public.
Remember that any promises you make, every word you utter can, and often does come back to haunt you.
And to try to cover half-truths and maybe downright lies, as in the Iraq war, with spin attempting to make the decision appear correct is a guaranteed recipe for disaster.
No matter what the size of your company, a one-man business or the British or US Government PLC, your word is,
About five years ago, my wife and I bought a new car to replace my aging college jalopy. We used every resource we had to bring the price down to where we could afford it: credit card points you could apply to vehicles, an employee discount through my company, t
He used spin to enhance his image with the public, but to him image was the priority over substance.
There is no point in enumerating the many examples of Downing Street spin, they are already well documented.
But image over content is no way to engage and build on the trust of a not so gullible public.
Remember that any promises you make, every word you utter can, and often does come back to haunt you.
And to try to cover half-truths and maybe downright lies, as in the Iraq war, with spin attempting to make the decision appear correct is a guaranteed recipe for disaster.
No matter what the size of your company, a one-man business or the British or US Government PLC, your word is,
Are you thinking about switching careers? If you are, you're not alone. Most Americans switch careers three times in their lifetime. Nevertheless, switching careers is scary. And it's especially paralyzing the older you get. But making a career switch is ve
But image over content is no way to engage and build on the trust of a not so gullible public.
Remember that any promises you make, every word you utter can, and often does come back to haunt you.
And to try to cover half-truths and maybe downright lies, as in the Iraq war, with spin attempting to make the decision appear correct is a guaranteed recipe for disaster.
No matter what the size of your company, a one-man business or the British or US Government PLC, your word is,
Sometimes, new entrepreneurs are in such a rush to get started at their businesses that they jump right into working with customers without giving much thought to their BUSINESS NAME. “I’ll just do business under my own name for a while, until I find something I
No matter what the size of your company, a one-man business or the British or US Government PLC, your word is, or should be your bond.
There is no finer way to build a business than to have a well-earned and respected image, honestly won and diligently built on.
A good reputation, enhanced by PR and voluntarily passed on to others by Viral Marketing is worth more than any amount of paid for Advertising or Spin.
Mr Al Fayed, who bought the illustrious Harrods store in London, also discovered that a good name must be earned not bought.
Money can’t buy a good name, or the prestige, which goes with it.
And empty words and rhetoric will not maintain it.
PR, Public Relations, is just that, building a relationship with the people you come into contact with.
And Spin is what a car often does when it runs out of control, just before it crashes!
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