Casual Articles - Business

BLOG (Or Your Life As A Marketer Might Cease To Exist!)
The Internet was created as a means to share information. That's still its main function and purpose.But somewhere along the line the Internet was commercialized. Marketers realized that "hey, I could

uted and syndicated, your news is in an online searchable database.

Where advertising tends to build skepticism in our cynical age, PR builds awareness, loyalty, trust and credibility. PR brings your brand and story to life. PR broadens your reach. PR establishes you as an expert.

Now, get started building your found

Dare to Be Unique
After an outstanding year working on the personal staff of a member of Congress, I was asked to lead a organization that did not previously exist. Everything pertaining to the organization was on paper and I

Public relations and advertising are both great ways to reach key audiences. However, I think PR should be the foundation upon which all other marketing communications tactics are built.

Now, it is true that you have more control over your initial advertising message than you do over your public relations generated messages. You pay for that luxury and that is the problem.

Your audience knows that you paid for the message delivery and immediately discounts it because it is from you. Also, your advertising message has a very limited shelf-life, although that is changing. With the advent of sites like YouTube TV ads can be archived forever.

Enter PR. You lose some control over the message once you set it free, but the message has legs.

People are more likely to believe a PR message because there is an implied third-party endorsement. It is not perceived to be self-serving, or at least not as self-serving as an ad.

Additionally, PR messages have a long shelf life. Once PR messages make their way into the news conduit, you can see them pop up in other stories for years.

The best companies have newsrooms on their websites (you do, don’t you?). There you can archive your news releases and past media coverage forever. Also, once a release is digitally distributed and syndicated, your news is in an online searchable database.

Now, get started building your founda

How To Hire Superstars
Can a person’s behavior and values really determine if they will be a future SuperStar for your company? If you knew the formula for hiring SuperStars and could cut your recruiting costs in half, would you s

sages. You pay for that luxury and that is the problem.

Enter PR. You lose some control over the message once you set it free, but the message has legs.

People are more likely to believe a PR message because there is an implied third-party endorsement. It is not perceived to be self-serving, or at least not as self-serving as an ad.

Additionally, PR messages have a long shelf life. Once PR messages make their way into the news conduit, you can see them pop up in other stories for years.

Now, get started building your found

This Costs You Money
Important news: Maxwell Goodcat gets mail.And this could cost your business money.Here's why:First, as you might guess from the name, Maxwell is a cat. He does not subscribe to magazines,

rever.

Enter PR. You lose some control over the message once you set it free, but the message has legs.

People are more likely to believe a PR message because there is an implied third-party endorsement. It is not perceived to be self-serving, or at least not as self-serving as an ad.

Additionally, PR messages have a long shelf life. Once PR messages make their way into the news conduit, you can see them pop up in other stories for years.

Now, get started building your found

Making Money from Scratch
Money is hard to come by these days but if you have the will to really make it through then it is still very possible to make money and to make even more as each day goes by. The problem lies if you do not kn

ges have a long shelf life. Once PR messages make their way into the news conduit, you can see them pop up in other stories for years.

Now, get started building your found

Cash Flow Planning for Solo Entrepreneurs
You’ve heard it a million times – cash flow can make or break a business. Lack of cash flow planning is the reason why many businesses fail. In fact, many PROFITABLE businesses fail because of cash flow iss

uted and syndicated, your news is in an online searchable database.

Now, get started building your foundation with PR.

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Sometimes there is just no way to foresee that you will lose your job. You MAY be able to anticipate it if you recognize the warning signs – if the writing is on the wall it’s too late you missed the warning signs. For the most part there will be warning signals that all is not right within the company, but it’s not always obvious when your company is already in a downward spiral. In fact, the bigger the company, the harder it is to see the signs.

It's amazing how much misinformation there is about business plans. One of the biggest questions people have is about how long and detailed business plans should be. Should they be like big thick books, or are these things generally pretty brief?

What does a transformer do? Transformers form a way control voltage. They take voltage and either step voltage down, step voltage up or isolate voltage in one area from another. So why is it so important to control this voltage. Take for example your local power company...

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