Casual Articles - Business

Create a Vision Board
Its an oldie but a goodie, the Vision Board exercise. Sometimes called a Vision Collage, Treasure Map, Vision Map, etc. A wonderful, graphic way to define and align with what you really want.In

your purpose.
What do you want your audience to DO?
How do you want them to RESPOND?
• Call for a free brochure?
• Stop in for an initial consultation?
• Visit

Marketing Ideas Without Action Will Get You Nowhere!
Marketing Ideas Without Action Get You NowhereYou want to grow your small business, but how do you do that? Many of the small businesses I work with are not really sure what works best, or

All nonprofit communication begins with writing. Writing a marketing plan. Writing an annual report, a PSA TV script, a PowerPoint speech, a Web page.

It's a challenge to write messages that will stick with people and motivate them. People are bombarded with so many messages, how can you try to make sure you penetrate through all the clutter? Too often we see nonprofit literature that is internally focused, or not focused at all, leaving readers grasping for the purpose of the piece.

The key to nonprofit communications can be simplified if you focus on three key questions:

1. Define your audience:
Create a mental picture of one individual. Write personalized language directed at your mental model.

2. Define your purpose.
What do you want your audience to DO?
How do you want them to RESPOND?
• Call for a free brochure?
• Stop in for an initial consultation?
• Visit

Show Me the Money: an MRO Inventory Analysis
You don’t have to be a genius to recognize that a lot of money is tied up in MRO inventory ….especially if your business requires the use of capital-intensive equipment. Literally millions of dollars ar

sages that will stick with people and motivate them. People are bombarded with so many messages, how can you try to make sure you penetrate through all the clutter? Too often we see nonprofit literature that is internally focused, or not focused at all, leaving readers grasping for the purpose of the piece.

The key to nonprofit communications can be simplified if you focus on three key questions:

1. Define your audience:
Create a mental picture of one individual. Write personalized language directed at your mental model.

2. Define your purpose.
What do you want your audience to DO?
How do you want them to RESPOND?
• Call for a free brochure?
• Stop in for an initial consultation?
• Visit

How to Create an Effective Mortgage Direct Mail Campaign
Direct mail is the most effective and cost effective way to generate new mortgage business there is. Marketing as we know it has changed dramatically over the past few years. Homeowners have more resourc

ofit literature that is internally focused, or not focused at all, leaving readers grasping for the purpose of the piece.

The key to nonprofit communications can be simplified if you focus on three key questions:

1. Define your audience:
Create a mental picture of one individual. Write personalized language directed at your mental model.

2. Define your purpose.
What do you want your audience to DO?
How do you want them to RESPOND?
• Call for a free brochure?
• Stop in for an initial consultation?
• Visit

When I Couldn’t Find Tall Trousers To Fit Me, I Set Up My Own Fashion Business
There’s been one question that’s lived with me for years. Why aren’t there more trousers for tall, slim men available? Finding trousers I’ve both liked and actually fit me has been a struggle since my te

ou focus on three key questions:

1. Define your audience:
Create a mental picture of one individual. Write personalized language directed at your mental model.

2. Define your purpose.
What do you want your audience to DO?
How do you want them to RESPOND?
• Call for a free brochure?
• Stop in for an initial consultation?
• Visit

The Name Game: Part 2
This article is part two in a three part series on naming. The previous article in this series contained advice on how to select a naming firm and today’s article will cover the elements that go into cre

your purpose.
What do you want your audience to DO?
How do you want them to RESPOND?
• Call for a free brochure?
• Stop in for an initial consultation?
• Visit your website?
• Mail back a reply card?
• Read to their children 20 minutes a day?

Have a clear action step in mind!

3. Make an offer.
• This step is often neglected.
• This step shapes everything else.
• Offers may include: Availability of matching funds to double your donation;
Acknowledgement in your newsletter; A premium item (mug, tote bag, CD, etc.); Dozens of other standard offers.

If you are unsure what you are offering, STOP until you come up with a clear offer.

If you focus on these three things, the ideas will flow and your nonprofit communications materials will be easier to produce and more effective, every time.

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Without qualified vendor participation, your reverse auction will not be successful. Notice that I interjected “qualified” before vendor. There is absolutely a reason for that and I will cover two good reasons in article.

When a manager starts to check on the performance of the workforce what really happens? Does the workforce work harder because they know that someone is checking or do the actions of the manager destroy the ability of the workforce to do a good job. Anyone who believes that by checking someone elses work they are adding value should read this article before the workforce leaves.

This article reveals the simple, yet powerful secrets of effective marketing. Whether you're thinking about Internet marketing, search engine marketing, or marketing in general, you can't afford to miss out on these techniques.

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Casual Articles - For Nonprofit Communicators - How To Craft a Message That Gets Results - 3 Key Steps

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