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Casual Articles - What Are The Benefits Of OutsourcingYour Technical Writing To India
Postcard Marketing Checklist: 5 Things to Consider Before You Mail
Your postcard-marketing program can benefit from a good checklist. Checklists keep us focused on the task at hand and help us remember all of the finer points. Doctors use them. Mechanics use them. And yes, postcard marketers use them -- at least those who take postcard marketing seriously.The checklist that fo
echnical writers, and when your engineers don't have the time to writYour postcard-marketing program can benefit from a good checklist. Checklists keep us focused on the task at hand and help us remember all of the finer points. Doctors use them. Mechanics use them. And yes, postcard marketers use them -- at least those who take postcard marketing seriously.The checklist that fo
The Small Retailer's Survival Guide - Part 5 - Home Delivery Costs
As part of a series of articles on how to survive as a small retailer, this article and the article that will follow are about how a small retailer can set up a home delivery serviceHome delivery was once the preserve of large department stores and some small local retailers. Now, thanks to the internet and imp
You know that you need the help of a technical writing service when you don’t have employees with technical documentation experience, when your in-house technical publications group is overloaded and understaffed and you don’t have the time to hire and train new technical writers, and when your engineers don't have the time to writeAs part of a series of articles on how to survive as a small retailer, this article and the article that will follow are about how a small retailer can set up a home delivery serviceHome delivery was once the preserve of large department stores and some small local retailers. Now, thanks to the internet and imp
Innovation and Culture: Necessity isn't the Mother of Invention - Culture is!
Necessity once was thought to be the mother of invention. Why? Because it makes us want to innovate – or actually, need to innovate. However, most of us are already motivated. As workers in the Age of Ideas, we love to innovate, right? What we need is an environment where innovation comes naturally, where there are no
ou don’t have employees with technical documentation experience, when your in-house technical publications group is overloaded and understaffed and you don’t have the time to hire and train new technical writers, and when your engineers don't have the time to writNecessity once was thought to be the mother of invention. Why? Because it makes us want to innovate – or actually, need to innovate. However, most of us are already motivated. As workers in the Age of Ideas, we love to innovate, right? What we need is an environment where innovation comes naturally, where there are no
Management Foibles...When 20 Bucks and Ego Is More Important than a Decade of Customer Loyalty
Trust me, management has their foibles! When is it that 20 bucks and a store manager’s ego become more important than a decade of loyalty from a customer? In my opinion, Never! Little things can be much more costly to your profitability than one might imagine.I recently had an experience that clearly demonstrat
, when your in-house technical publications group is overloaded and understaffed and you don’t have the time to hire and train new technical writers, and when your engineers don't have the time to writTrust me, management has their foibles! When is it that 20 bucks and a store manager’s ego become more important than a decade of loyalty from a customer? In my opinion, Never! Little things can be much more costly to your profitability than one might imagine.I recently had an experience that clearly demonstrat
Following Up With Leads From the Web
Keep entries and comments on other sites up-to-date.If you have spent the time and effort to place entries and comments in newsgroups and other sites, you will need to find a way to track when you placed the information. As you are probably quite aware, information can get dated very quickly, and once your da
nderstaffed and you don’t have the time to hire and train new technical writers, and when your engineers don't have the time to writKeep entries and comments on other sites up-to-date.If you have spent the time and effort to place entries and comments in newsgroups and other sites, you will need to find a way to track when you placed the information. As you are probably quite aware, information can get dated very quickly, and once your da
The High Cost of Turnover
Turnover issues can affect your company’s profitability, customer loyalty, sales, productivity, and employee morale. Below are examples of turnover costs from some reliable sources:1/3 of a new hire’s annual salary or wage Department of Laborechnical writers, and when your engineers don't have the time to write customer-focused end user documentation in addition to creating your products. In such a situation, it’s only inevitable, not to mention sensible to hire the services of a technical writing service.
Turnover issues can affect your company’s profitability, customer loyalty, sales, productivity, and employee morale. Below are examples of turnover costs from some reliable sources:1/3 of a new hire’s annual salary or wage Department of Labor
And since your documentation is the first thing that visitors to
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