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    What Every Business Wants-More Sales-Less Taxes & Better Cash Flow
    What does every business want? Does every business want to increase sales, reduce taxes, and create a better cash flow? Or is that only what successful businesses want?I'll tell you what every business do want. CASH, CASH, CASH!!!! It doesn't matter if the business is doing well or struggling. They both have something in common. Each business wants or needs more money.By reading this article you will learn how to increase sales, reduces taxes, and create a better cash flow year after year.Increasing SalesIncreasing sales doesn’t have to be a hard task. If you understand the fundamentals, willing to listen and prepared to answer questions then you are on you way to success.Every business owner knows their business can’t survive without sales. Wonder why this is a question that is always asked by my clients: “How can I increase sales?” You may find yourself as a business owner asking this question too.Well like I tell my clients, understanding these three steps: Showing you’re an expert, seeing from your customer’s point of view and having an accountant. Is a great way to jumpstart immediate sales and keep your customers coming back.Showing you’re an expert is easy if you know what you’re talking about. Expertise in a product or service persuades people to buy. Customers tend to purchase from businesses that have a good product or service. Customers purchase
    ery real and important business needs. Asking the prospective Virtual Assistant some of these questions will help you discern the difference:

    • What was your experience prior to opening your Virtual Assistant practice?
    • What positions have you held?
    • How many years administrative experience do you have?
    • How would you rate your skill level (you might ask this in reference to certain skills or software competencies relative to the services you need)?
    • How would you characterize your level of understanding with regard to business principles and operations?

    Look for a Virtual Assistant who has worked in upper-level positions such as administrative assistant, executive assistant, office manager, legal secretary, legal assistant, paralegal, supervisor, manager, etc. Virtual Assistants whose only experience was in receptionist or clerical roles are not commonly going to have high-level skills and competencies.

    Keep in mind that Virtual Assistants are independent professionals, not employees. Just as you would not ask an accountant, attorney or any other service professional for their

    Subliminal Advertising - How To Use It
    Some of us scoff at subliminal advertising techniques. We like to think our minds are entirely logical and immune to the influence of others. This just isn't true, as any good salesman knows. After studying the subject for some time, I have come to accept that I will not just buy things, but I will be "sold" things, even by way of subliminal techniques.What I CAN do is learn the techniques that are used on me. Then, if I want to, I can use them too, when I believe it is ethical to do so. More importantly, I can protect myself from these techniques, or at least be sold the RIGHT things. Want to do the same? Would you like to learn a few subliminal advertising techniques? Start with the following sales pitch:"Does public speaking make you nervous? What if it was easy? Imagine standing at the podium, knowing exactly what to say to make them love you. Wouldn't that feel great? Just apply our simple methods, and you'll have that power. Use the form below to order right now."Okay, let's dissect the sales pitch, sentence-by-sentence.Sentence #1 : Does public speaking make you nervous? This gets the reader to say yes, which is habit forming. Getting a prospect to say yes is a classic old technique that still works. It also introduces the problem, for which the solution is coming.Sentence #2 : What if it was easy? This suggests the possibility of a solution, creating hope
    As a savvy solo or small practice professional, you know you can’t do everything yourself. Whether you are capable or not, you understand that your time is most intelligently focused on activities that grow your business and make you money.

    These days, outsourcing your administrative work to a Virtual Assistant (or VA) makes it very easy to get just the amount of support you need without the expense of costly in-house staff. But how do you find a highly skilled, truly qualified Virtual Assistant? Below are some practical points to consider and questions to ask as you go about the selection process.

    1. Website. Since Virtual Assistants operate virtually, it’s important they have an online presence. A website can yield critical clues as to the VA's competence and professionalism. As you look through the website, ask yourself:

    • Does it present a polished, credible business image?
    • Is there an abundance of informative content?
    • Is the concept clearly explained?
    • Is it organized well and easy to navigate?
    • Is it well-written and coherent?
    • Is there a solid command of grammar, spelling and punctuation?

    If the VA's site is littered with misspelling, improperly structured sentencing and incorrect punctuation, don’t expect that she is going to provide you with any greater skill or attention to detail should you decide to work with her.

    And if it looks like she put little thought, time or money into presenting her business image, or had her 14 year old kid brother throw it together one Sunday, chances are she isn't serious about her business, and is not going to put any more care into the work she does for you.

    2. Consultation. You naturally want to find a Virtual Assistant you can work with well, and whose personality and style is compatible with yours. You also want to gain some insight into whether this is a person offering the skills, service and expertise you need.

    Once you find a site that instills confidence, have a conversation with that Virtual Assistant. Most Virtual Assistants offer a complimentary consultation, and all it takes is a simple email or phone call to schedule one. In making initial contact, some things to note include:

    • Does she respond to your inquiries in a timely manner?
    • Does she answer the phone professionally?
    • Are there kids and noise in the background?
    • Is she on time for the call?
    • Does she seem prepared or unexpectedly flustered?
    • Does she follow-through exactly as promised?

    3. Finesse. How well the Virtual Assistant guides you through the consultation process can tell you a lot about what it will be like to work with her. Not only do you want a Virtual Assistant who can provide superior quality work, but you also want someone who demonstrates excellent business sense, especially since she will be instrumental in helping you in your business.

    During the consultation, some things the Virtual Assistant should cover with you include:

    • A clear overview of how she works with clients;
    • What her processes are;
    • What services she provides (and doesn't provide); and
    • What her values and expectations are for working together.

    4. Personal & Professional Traits. Listen for the cues that tell you this is someone you can rely on and form an excellent business relationship with. How smartly the VA handles her business is going to directly correlate with how well she handles your work. Some things you should pay attention to include:

    • Does she take the lead in guiding you through the consultation?
    • Is she confident and articulate?
    • Does she inspire feelings of trust?
    • Do you feel a good connection?
    • Does she interrupt often or listen carefully when you speak?
    • Does she exhibit interest and curiosity about your business?
    • Does she ask smart, purposeful questions?

    5. Experience. Understand that the single-most important qualification of a Virtual Assistant is extensive administrative experience. From this level of experience, she is expected to possess the superior skills, training and business knowledge that are the hallmark of a truly qualified Virtual Assistant.

    However, this is an unregulated industry, and while the veterans of us work to promote and maintain high standards, the Internet has nonetheless attracted a certain segment of individuals who have little to no qualifications or only entry-level skill sets that do not equip them to meet your very real and important business needs. Asking the prospective Virtual Assistant some of these questions will help you discern the difference:

    • What was your experience prior to opening your Virtual Assistant practice?
    • What positions have you held?
    • How many years administrative experience do you have?
    • How would you rate your skill level (you might ask this in reference to certain skills or software competencies relative to the services you need)?
    • How would you characterize your level of understanding with regard to business principles and operations?

    Look for a Virtual Assistant who has worked in upper-level positions such as administrative assistant, executive assistant, office manager, legal secretary, legal assistant, paralegal, supervisor, manager, etc. Virtual Assistants whose only experience was in receptionist or clerical roles are not commonly going to have high-level skills and competencies.

    Keep in mind that Virtual Assistants are independent professionals, not employees. Just as you would not ask an accountant, attorney or any other service professional for their r

    Making the Difference with Product Ideas
    While speaking at different business expos and symposia, a business expert revealed that people are more interested in business opportunities. For those who want to start their own business, the focus is on the type of business, not in the process.He used one of his participants as an example. This participant admitted that she invested her life savings in a business and all of her funds have gone astray in a few months time. When asked what really happened, she weakly said that her real interest is entirely different, but then, her relative strongly recommended that particular business because of a friend who is doing good in it.The grounds of catastrophe are somewhat clear. First, she listened to somebody who was obviously not a competent business consultant.Next, she made a conclusion founded on the sum of funds she had readily available. Lastly, she went into a business she barely had any idea, was not personally interested in, and, most likely, had no mechanical ability to come up with good product ideas to sell. It was obviously the wrong decision.Exploring OptionsThe thin line between newbies and experts in the business is based on the ability to identify and carry out innovative product ideas to fresh markets. Although it does not necessarily mean copying the other business’ product is a bad start, the fact that people are always craving for something new is a de
    spelling and punctuation?

    If the VA's site is littered with misspelling, improperly structured sentencing and incorrect punctuation, don’t expect that she is going to provide you with any greater skill or attention to detail should you decide to work with her.

    And if it looks like she put little thought, time or money into presenting her business image, or had her 14 year old kid brother throw it together one Sunday, chances are she isn't serious about her business, and is not going to put any more care into the work she does for you.

    2. Consultation. You naturally want to find a Virtual Assistant you can work with well, and whose personality and style is compatible with yours. You also want to gain some insight into whether this is a person offering the skills, service and expertise you need.

    Once you find a site that instills confidence, have a conversation with that Virtual Assistant. Most Virtual Assistants offer a complimentary consultation, and all it takes is a simple email or phone call to schedule one. In making initial contact, some things to note include:

    • Does she respond to your inquiries in a timely manner?
    • Does she answer the phone professionally?
    • Are there kids and noise in the background?
    • Is she on time for the call?
    • Does she seem prepared or unexpectedly flustered?
    • Does she follow-through exactly as promised?

    3. Finesse. How well the Virtual Assistant guides you through the consultation process can tell you a lot about what it will be like to work with her. Not only do you want a Virtual Assistant who can provide superior quality work, but you also want someone who demonstrates excellent business sense, especially since she will be instrumental in helping you in your business.

    During the consultation, some things the Virtual Assistant should cover with you include:

    • A clear overview of how she works with clients;
    • What her processes are;
    • What services she provides (and doesn't provide); and
    • What her values and expectations are for working together.

    4. Personal & Professional Traits. Listen for the cues that tell you this is someone you can rely on and form an excellent business relationship with. How smartly the VA handles her business is going to directly correlate with how well she handles your work. Some things you should pay attention to include:

    • Does she take the lead in guiding you through the consultation?
    • Is she confident and articulate?
    • Does she inspire feelings of trust?
    • Do you feel a good connection?
    • Does she interrupt often or listen carefully when you speak?
    • Does she exhibit interest and curiosity about your business?
    • Does she ask smart, purposeful questions?

    5. Experience. Understand that the single-most important qualification of a Virtual Assistant is extensive administrative experience. From this level of experience, she is expected to possess the superior skills, training and business knowledge that are the hallmark of a truly qualified Virtual Assistant.

    However, this is an unregulated industry, and while the veterans of us work to promote and maintain high standards, the Internet has nonetheless attracted a certain segment of individuals who have little to no qualifications or only entry-level skill sets that do not equip them to meet your very real and important business needs. Asking the prospective Virtual Assistant some of these questions will help you discern the difference:

    • What was your experience prior to opening your Virtual Assistant practice?
    • What positions have you held?
    • How many years administrative experience do you have?
    • How would you rate your skill level (you might ask this in reference to certain skills or software competencies relative to the services you need)?
    • How would you characterize your level of understanding with regard to business principles and operations?

    Look for a Virtual Assistant who has worked in upper-level positions such as administrative assistant, executive assistant, office manager, legal secretary, legal assistant, paralegal, supervisor, manager, etc. Virtual Assistants whose only experience was in receptionist or clerical roles are not commonly going to have high-level skills and competencies.

    Keep in mind that Virtual Assistants are independent professionals, not employees. Just as you would not ask an accountant, attorney or any other service professional for their

    Returnable Packaging Alert – 5 Surefire Ways To Save Money On Custom Dunnage
    Custom dunnage for returnable packaging typically includes partitions, thermoformed trays, divider sheets, hanging fabric pouches, and layered pads. Whichever you choose depends entirely upon the function you need it to perform. Because custom dunnage is made specifically for you, it can help you cut costs by conforming to your exact specifications. Here are some other ways to save money when placing a custom dunnage order:1. Know what you want the custom dunnage to do. You may need to keep parts separated so that they do not touch each other, or you may need to support quite a bit of weight. You may even need multiple layers of dunnage in one container. Knowing this information will help determine what styles are best for your needs.2. Evaluate the different types of custom dunnage, and interview your operators to see which options they prefer. Plastic corrugated partitions may be cumbersome to handle. Fabricated or molded foam may take up too much space. Stackable, returnable plastic trays may take more time than your operators have. By asking them first, you will be able to obtain first-hand information on how these solutions can help your business.3. Consider custom dunnage that can be cleaned, modified, or repaired. Certain types of dunnage can withstand cleaning, whereas other types can be modified easier. Determining your needs and where you project your needs to be in the futu
    inquiries in a timely manner?
    • Does she answer the phone professionally?
    • Are there kids and noise in the background?
    • Is she on time for the call?
    • Does she seem prepared or unexpectedly flustered?
    • Does she follow-through exactly as promised?

    3. Finesse. How well the Virtual Assistant guides you through the consultation process can tell you a lot about what it will be like to work with her. Not only do you want a Virtual Assistant who can provide superior quality work, but you also want someone who demonstrates excellent business sense, especially since she will be instrumental in helping you in your business.

    During the consultation, some things the Virtual Assistant should cover with you include:

    • A clear overview of how she works with clients;
    • What her processes are;
    • What services she provides (and doesn't provide); and
    • What her values and expectations are for working together.

    4. Personal & Professional Traits. Listen for the cues that tell you this is someone you can rely on and form an excellent business relationship with. How smartly the VA handles her business is going to directly correlate with how well she handles your work. Some things you should pay attention to include:

    • Does she take the lead in guiding you through the consultation?
    • Is she confident and articulate?
    • Does she inspire feelings of trust?
    • Do you feel a good connection?
    • Does she interrupt often or listen carefully when you speak?
    • Does she exhibit interest and curiosity about your business?
    • Does she ask smart, purposeful questions?

    5. Experience. Understand that the single-most important qualification of a Virtual Assistant is extensive administrative experience. From this level of experience, she is expected to possess the superior skills, training and business knowledge that are the hallmark of a truly qualified Virtual Assistant.

    However, this is an unregulated industry, and while the veterans of us work to promote and maintain high standards, the Internet has nonetheless attracted a certain segment of individuals who have little to no qualifications or only entry-level skill sets that do not equip them to meet your very real and important business needs. Asking the prospective Virtual Assistant some of these questions will help you discern the difference:

    • What was your experience prior to opening your Virtual Assistant practice?
    • What positions have you held?
    • How many years administrative experience do you have?
    • How would you rate your skill level (you might ask this in reference to certain skills or software competencies relative to the services you need)?
    • How would you characterize your level of understanding with regard to business principles and operations?

    Look for a Virtual Assistant who has worked in upper-level positions such as administrative assistant, executive assistant, office manager, legal secretary, legal assistant, paralegal, supervisor, manager, etc. Virtual Assistants whose only experience was in receptionist or clerical roles are not commonly going to have high-level skills and competencies.

    Keep in mind that Virtual Assistants are independent professionals, not employees. Just as you would not ask an accountant, attorney or any other service professional for their

    The 7 Areas of Marketing Waste - Are You Committing These Marketing Sins?
    If you want to reduce waste and grow your business it can be useful to know where to look. Marketing waste is usually most apparent in these 7 key areas:1. Activity (over production)2. People (over capacity)3. Processes (over complication)4. Waiting (poor communication)5. Excessive Communication Costs6. Trial and Error7. Excessive Lead Costs1. Activity (over production)Too many people doing too many different things. Thousands of brochures produced with no clear plan how to get them in the right hands. Twenty different networking meetings on the horizon, with no time to follow up.Over production and too much activity is usually a symptom of poor planning. You're not quite sure what you aim to achieve, but there is budget (or time) to spend and any marketing activity is seen as good activity.Performing lots of different marketing activities without first having a clear vision and strategy in place is a massive area of waste. Your business may perform well as a result of so much effort (and cost), but how do you know what is working and what isn't?Measuring ROI on activity is essential. This will enable you to focus more effectively on the successful activity and completely remove the need for unsuccessful or wasteful marketing approaches to free up capital as profit or to fund other business improvement initiatives.2
    the VA handles her business is going to directly correlate with how well she handles your work. Some things you should pay attention to include:

    • Does she take the lead in guiding you through the consultation?
    • Is she confident and articulate?
    • Does she inspire feelings of trust?
    • Do you feel a good connection?
    • Does she interrupt often or listen carefully when you speak?
    • Does she exhibit interest and curiosity about your business?
    • Does she ask smart, purposeful questions?

    5. Experience. Understand that the single-most important qualification of a Virtual Assistant is extensive administrative experience. From this level of experience, she is expected to possess the superior skills, training and business knowledge that are the hallmark of a truly qualified Virtual Assistant.

    However, this is an unregulated industry, and while the veterans of us work to promote and maintain high standards, the Internet has nonetheless attracted a certain segment of individuals who have little to no qualifications or only entry-level skill sets that do not equip them to meet your very real and important business needs. Asking the prospective Virtual Assistant some of these questions will help you discern the difference:

    • What was your experience prior to opening your Virtual Assistant practice?
    • What positions have you held?
    • How many years administrative experience do you have?
    • How would you rate your skill level (you might ask this in reference to certain skills or software competencies relative to the services you need)?
    • How would you characterize your level of understanding with regard to business principles and operations?

    Look for a Virtual Assistant who has worked in upper-level positions such as administrative assistant, executive assistant, office manager, legal secretary, legal assistant, paralegal, supervisor, manager, etc. Virtual Assistants whose only experience was in receptionist or clerical roles are not commonly going to have high-level skills and competencies.

    Keep in mind that Virtual Assistants are independent professionals, not employees. Just as you would not ask an accountant, attorney or any other service professional for their

    Stop Searching for A Job and Start Attracting Professional Success!
    1. Assess – Evaluate your skills, interests and abilities. Understand the transferable value in the marketplace.2. Translate – Communicate your competencies and expertise through well-crafted oral and written strategies that include a quality resume, cover letter, professional statement and well-defined accomplishments.3. Target – Create a marketing plan that targets specific industries, markets and companies where mutual opportunities can be explored and optimum benefits realized.4. Research – Knowledge is power and power exudes confidence. By researching target companies, market conditions and industry concerns you can position yourself as an influential leader who can deliver results rather then an out-of- work professional who is looking for a job.5. Apply – Mange your activities and your time with a Project Plan that includes action steps, time-lines, and expected outcomes – always remembering to evaluate and adjust as needed.6. Connect - Interact with the “right” people and build a valuable and powerful professional network.7. Transition – Move into a career that will accommodate current needs while positioning you for future advancement.8. Identify – Recognize projected technology, market and industry trends to allow for pro-active change management.9. On-going relationships building – Always be expanding your network while cultivating and pro
    ery real and important business needs. Asking the prospective Virtual Assistant some of these questions will help you discern the difference:

    • What was your experience prior to opening your Virtual Assistant practice?
    • What positions have you held?
    • How many years administrative experience do you have?
    • How would you rate your skill level (you might ask this in reference to certain skills or software competencies relative to the services you need)?
    • How would you characterize your level of understanding with regard to business principles and operations?

    Look for a Virtual Assistant who has worked in upper-level positions such as administrative assistant, executive assistant, office manager, legal secretary, legal assistant, paralegal, supervisor, manager, etc. Virtual Assistants whose only experience was in receptionist or clerical roles are not commonly going to have high-level skills and competencies.

    Keep in mind that Virtual Assistants are independent professionals, not employees. Just as you would not ask an accountant, attorney or any other service professional for their resume, it is inappropriate to ask a Virtual Assistant for theirs, and the request would be considered ill-mannered. However, they should be prepared to discuss in a consultation with you their skill levels and qualifications as described above.

    6. Training & Certification. The highest form of qualification, and what Virtual Assistants are expected to have before entering the profession, is at least five years upper-level administrative experience. Our training ground is the real (non-virtual) business world. If you are a business owner needing competent support from someone who can hit the ground running and take the reins as your administrative expert, you should expect no less.

    Don't put too much stock in certification. Virtual Assistance does have a few legitimate professional associations and training programs, but these are intended for business--not skills--training. Where certifications are offered, they can be somewhat subjective and misleading, and many of the veteran Virtual Assistants who established the profession and created the standards have been in business longer than these programs have existed.

    Additionally, there has been a proliferation in recent years of disreputable and unqualified opportunists willing to “certify” anyone who will pay. In this industry right now, letters behind a Virtual Assistant’s name mean very little.

    7. The Business. I’ve interviewed countless clients and business people since 1997. What I’ve learned is they want and are most happy with high-quality, skilled support from a Virtual Assistant who:

    • is confident;
    • has her business solidly in place;
    • doesn’t need training or hand-holding;
    • is someone they can place their trust in; and
    • can be depended on for expert support and guidance in laying strong administrative foundations.

    Look for a Virtual Assistant who has been in business successfully for at least three years. New VAs don’t tend to have their systems, processes and offerings honed, which often causes unnecessary headaches, wasted time and an all-around unsatisfactory experience for clients.

    I also recommend that the Virtual Assistant is someone who is actually IN business full-time. I’ve yet to see a Virtual Assistant operate a part-time practice that was truly in a position to serve client needs and expectations well. Some important facts to obtain include:

    • How long has she been in business?
    • Is she in full-time or part-time practice?
    • Does she view her business as a chosen profession she is committed to for the long-term?
    • Or is it a part-time side-job or hobby?
    • Does she have well-thought out policies and business standards that will support you in working and communicating together effectively?

    If the VA only dabbles or works on the fly, her lack of commitment or focus can definitely leave you holding the short end of the stick. This can manifest in longer turn-around times, lack of continuity, poor communication, conflicting commitments, interrupted work schedules, and long or inconvenient periods of unavailability.

    8. Testimonials. A successful, experienced Virtual Assistant will have plenty of testimonials on her website from past and current clients. She should also be able to provide you with contact information of satisfied clients who are willing to speak with you about their perceptions and experiences in working with her.

    9. The Owner. Many Virtual Assistants provide an "About the Owner" page in their website as a way to share important aspects of themselves with prospective clients. It's intended to provide you with a view into their personal ethics, belief systems, personality and goals. This information can be helpful in determining whether you share similar values and want to talk with the VA further. Since you will be choosing each other, make an equal effort to get to know the VA by reading that page.

    10. Pricing. Virtual Assistant rates average between $35 - $65 per hour. Virtual Assistance is not the type of service you want to price shop. I know, I know. We all want to get the best price and pay the least amount possible. But we’ve all heard the saying “you get what you pay for” and this is very true in the Virtual Assistance industry as well.

    Think about your own profession. You know you aren’t the cheapest, and you wouldn’t want to be. You know that expertise and quality comes at a price, but the value of that caliber of service extends far beyond mere dollars, and, in t

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