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    It's Time to Hire an Advertising Expert When ...
    …You finally admit you don’t know what you’re really doing. Mind you, that’s not a bad thing at all. It’s just that you realize that perhaps you aren’t knowledgeable in all areas of business. Don’t you have an accountant, attorney, and insurance agent already? Why? Because they know their own fields of expertise best. So, its only makes sense to consider using a professional in the complex and confusing area of advertising.But, how do you know that you need one? Take a look at your current marketing strategy. Can you answer any of the following questions:How do you reach your ideal customer?How much should you spend to reach them?Are you already spending too much or too little?What type of media gives you the great ROI?What is an ROI and why is it so important?Let’s examine just one question, beginning with the first. You may not even know how to describe your ideal customer, and that’s a problem. Are they the ones that spend the most on your best goods or services or are they the ones that return quite often? Or, are they the ones that spread the word about how great you are? Ultimately, which one will bring in the largest revenue? Or are you more concerned about profits? You see, it’s not as simple as it sounds. And that’s just number one.You are probably the normal, small business person that hates to spend money and thinks that all advertising
    ompleteness. In many cases our chosen vendor possesses this good intention and the expertise to deliver. However, good intentions by themselves don't make the grade. The company must be prepared to apply business management, intuition, and analytical skills to select the right vendor, ensuing the right expertise is available on both sides of the project and that the necessary project oversight will happen. For example, although it is almost contradictory to one of the key reasons for these agreements, in most cases, the contracting company will need to provide a resource fully versed in the service or technology being outsourced.Considerations for Managing Outsourced Engagements The last item above brings us to a key success factor of what I've learned about finding the right vendor. Paramount to the success of an outsourced engagement is expectation management - clearly defining who does what and what constitutes project success. There are areas of involvement and oversight that the outsourcing organization can offer to the vendor and project to help increase the likelihood of success. Below is my list of the top things to keep in mind for a technical outsourcing engagement.
    1. Internal resource to oversee the engagement. Ensure the outsourcing organization has a resource on staff with time dedicated to effectively oversee and manage the relationship. Ongoing negotiation and vendor management functions are inevitable. In the real world, the organization outsourcing a project must frequently ste
      Global Job Survey Completed are you Ready for a New Career?
      Recently it was reported in the Christian Science Monitor that Manpower Inc. which is a temporary staffing service did a global job survey. In this survey they asked over 30,000 employers worldwide what types of jobs they were looking to hire for and what jobs they were worried about trying to fill due to shortages. Believe it or not there is a huge amount of shortages and that may be good for you if you are looking for a new career.Among the top three professions were engineers, salespeople and accountants. We have often heard educators and business is talk about the need for math and science in our schools and it appears that the problem is already here because we do not have enough engineers. Salespeople are always needed says top salesman; Zig Ziglar. After all he says; nothing happens until someone sells something. Indeed that is probably true. There is no wonder that accountants are needed these days with the Sarbanes Oxley rules on corporate governance and accounting.So if you are looking for a high paying job then this global job survey seems to point to several of the top paying careers both now and perhaps for the next two decades. If you are still in school may be the places where you can find the best jobs, best benefits and highest pay are listed right here in this article? So please consider this in 2006.
      Are you among those that believe outsourcing is the holy grail of resolving resource issues? Before you continue reading, you may want to take off the rose colored glasses and keep an open mind. I've been involved in outsourcing for seven years and am familiar with the realities of making it work and the issues that can be very hard to resolve. I'll pass along my experiences and recommendations in this article.

      We've all heard how outsourcing and augmenting staff with experts is an avenue for meeting business needs where the technology, skills, knowledge, staff or time is not internally available. In theory outsourcing provides the ability to develop products and services that are not easily achieved through the organization's existing structure, by providing operational and strategic benefit. Outsourcing has been hailed as a route for getting results, without the expense and commitment of hiring full-time staff, allowing the internal organization to focus on core competencies. But, does it really work? On the surface the idea seems viable; however, depending on the type of solution and service being outsourced, these relationships may actually increase the demands on the organization that is outsourcing its work.

      Considerations for Deciding to Outsource The following are some of the key considerations when making outsourcing-related decisions:

      1. Do our in-house resources have the needed capabilities?First the organization must identify whether or not its employees have the specialties and technical skills necessary to manage and build the desired product or service offering. (If you don't, of course outsourcing looks like the obvious choice. If you do have the right capabilities, some of the following questions will take on increased importance in deciding whether outsourcing is really the right call after all.)
      2. Should in-house capable people be used for this next effort? Assuming the desired skills do exist on staff, the organization must determine if pulling them from their current duties is worth the risk to previously defined roles and committed projects. Where does the new project fall in the priority scheme, and how critical is it to the company's business goals? High enough to consider pulling people from other endeavors to keep the work close?
      3. Is this work something the company should even consider outsourcing? Generally, outsourcing should not be considered for projects that require significant domain knowledge, i.e. knowledge related to industry specific technology, business processes, or organizational culture that would be either difficult or inadvisable to transfer to another company. If the domain knowledge is specifically a key part of the company's or particular product's competitive advantage and differentiation, then the company may not want to transfer that unique knowledge to another organization. The ability to sign intellectual property protection agreements does not necessarily mean it's a good idea to let an outside organization do such sensitive work. In addition, the level of understanding necessary for adequate comprehension and outsourcing success may be too deep to make it worthwhile financially.
      4. If you outsource the work, what management oversight will it require, and by whom, and will you even come out ahead in terms of true additional resource hours? In my experience, the employees who have the know-how to properly manage an outsourced project are usually the ones already involved in other core activities. While it may initially look like an easy decision to outsource and thereby gain additional resources with no load on your busy internal experts, be sure to look at the strain the new effort will put on existing responsibilities. Will your critical experts have to spend so much time managing the outside resources, writing specs, reviewing their work, attending team meetings, that you haven't gained nearly as much resource for your extra dollars as you thought? You could even lose two-fold in that not only are your internal resources losing hours to outsourcing oversight; they're also compromising their own project work due to increased task-switching and reduced concentration. The additional oversight demands often add unplanned costs to the project, while also taking the resource away from previously assigned duties and organizational objectives.
      5. What is the true cost of the implementation plus management work, including internal review and oversight work? Obviously the cost of contracting the effort versus managing the project in-house should be considered. When looking at the costs of the fully outsourced project, look beyond the total cost on the proposal and make sure internal costs are not being forgotten. In a perfect world, when a project is outsourced, we'd be able to sign the proposal for the defined requirements and walk away until the point of testing and internal sign-off. Unfortunately, all too often this isn't the case. The business needs and internal pains the project is trying to solve may have been communicated and the desired outcome visually depicted; however, many outsourcing outfits view themselves as implementers with a heavy reliance on the outsourcing organization for oversight and general project management and may not have bid all the work really necessary to perform their own reviews and internal management, up to the oversight and quality requirements your company expects.
      6. What can we depend upon our vendor to take full responsibility for and true ownership of? This is where things get interesting as outsourcing arrangements are considered and bid. We all know how the sales cycle works. We identify a few possible suitors, communicate our high level business needs, and then the vendor's sales force tells us how they plan to exceed our expectations, delivering the world on a silver platter. In the best case we want the selected vendor to be fully versed in what is being outsourced, and expect them to serve as a trusted advisor and advocate to our organization and take responsibility for quality and completeness. In many cases our chosen vendor possesses this good intention and the expertise to deliver. However, good intentions by themselves don't make the grade. The company must be prepared to apply business management, intuition, and analytical skills to select the right vendor, ensuing the right expertise is available on both sides of the project and that the necessary project oversight will happen. For example, although it is almost contradictory to one of the key reasons for these agreements, in most cases, the contracting company will need to provide a resource fully versed in the service or technology being outsourced.
      Considerations for Managing Outsourced Engagements The last item above brings us to a key success factor of what I've learned about finding the right vendor. Paramount to the success of an outsourced engagement is expectation management - clearly defining who does what and what constitutes project success. There are areas of involvement and oversight that the outsourcing organization can offer to the vendor and project to help increase the likelihood of success. Below is my list of the top things to keep in mind for a technical outsourcing engagement.
      1. Internal resource to oversee the engagement. Ensure the outsourcing organization has a resource on staff with time dedicated to effectively oversee and manage the relationship. Ongoing negotiation and vendor management functions are inevitable. In the real world, the organization outsourcing a project must frequently step
        Perceptions
        How was your latest car wash experience?Did you take your car to a do-it-yourself car wash where you could ensure that every spot that needed to be cleaned was clean?Did you approach the car wash cautiously, checking your windows 2 and 3 times to ensure that they were firmly secure so that no water could come inside? Then carefully ease your car up to the marked line and then wait - feeling powers beyond your control begin to move your car forward and then feel trapped inside when the thunderous rush of water, soap and brushes hit your car from all directions? Or did you cheerfully approach the car wash, deposit your coins and gently guide your car into the tracks calmly and serenely.Did you wonder if you were going to get stuck in the middle and be unable to get out? Did you wonder if the machinery would break down? Did you wonder if your windows Or did you sit back comfortably in your warm cocoon, knowing that you were in good hands and that the machinery was there simply to wash away the dirt and the grime to leave your car clean and ready to go again?I was at my mom's a couple of weeks ago. Mom likes her car clean, but doesn't feel comfortable doing it on her own - well, she is over 80, so I guess that's why. As I was taking her car through the car wash, I thought about the various car wash experiences, and realized how this experience applies to our daily lives.Some people see their lives as out
        ve the specialties and technical skills necessary to manage and build the desired product or service offering. (If you don't, of course outsourcing looks like the obvious choice. If you do have the right capabilities, some of the following questions will take on increased importance in deciding whether outsourcing is really the right call after all.)
      2. Should in-house capable people be used for this next effort? Assuming the desired skills do exist on staff, the organization must determine if pulling them from their current duties is worth the risk to previously defined roles and committed projects. Where does the new project fall in the priority scheme, and how critical is it to the company's business goals? High enough to consider pulling people from other endeavors to keep the work close?
      3. Is this work something the company should even consider outsourcing? Generally, outsourcing should not be considered for projects that require significant domain knowledge, i.e. knowledge related to industry specific technology, business processes, or organizational culture that would be either difficult or inadvisable to transfer to another company. If the domain knowledge is specifically a key part of the company's or particular product's competitive advantage and differentiation, then the company may not want to transfer that unique knowledge to another organization. The ability to sign intellectual property protection agreements does not necessarily mean it's a good idea to let an outside organization do such sensitive work. In addition, the level of understanding necessary for adequate comprehension and outsourcing success may be too deep to make it worthwhile financially.
      4. If you outsource the work, what management oversight will it require, and by whom, and will you even come out ahead in terms of true additional resource hours? In my experience, the employees who have the know-how to properly manage an outsourced project are usually the ones already involved in other core activities. While it may initially look like an easy decision to outsource and thereby gain additional resources with no load on your busy internal experts, be sure to look at the strain the new effort will put on existing responsibilities. Will your critical experts have to spend so much time managing the outside resources, writing specs, reviewing their work, attending team meetings, that you haven't gained nearly as much resource for your extra dollars as you thought? You could even lose two-fold in that not only are your internal resources losing hours to outsourcing oversight; they're also compromising their own project work due to increased task-switching and reduced concentration. The additional oversight demands often add unplanned costs to the project, while also taking the resource away from previously assigned duties and organizational objectives.
      5. What is the true cost of the implementation plus management work, including internal review and oversight work? Obviously the cost of contracting the effort versus managing the project in-house should be considered. When looking at the costs of the fully outsourced project, look beyond the total cost on the proposal and make sure internal costs are not being forgotten. In a perfect world, when a project is outsourced, we'd be able to sign the proposal for the defined requirements and walk away until the point of testing and internal sign-off. Unfortunately, all too often this isn't the case. The business needs and internal pains the project is trying to solve may have been communicated and the desired outcome visually depicted; however, many outsourcing outfits view themselves as implementers with a heavy reliance on the outsourcing organization for oversight and general project management and may not have bid all the work really necessary to perform their own reviews and internal management, up to the oversight and quality requirements your company expects.
      6. What can we depend upon our vendor to take full responsibility for and true ownership of? This is where things get interesting as outsourcing arrangements are considered and bid. We all know how the sales cycle works. We identify a few possible suitors, communicate our high level business needs, and then the vendor's sales force tells us how they plan to exceed our expectations, delivering the world on a silver platter. In the best case we want the selected vendor to be fully versed in what is being outsourced, and expect them to serve as a trusted advisor and advocate to our organization and take responsibility for quality and completeness. In many cases our chosen vendor possesses this good intention and the expertise to deliver. However, good intentions by themselves don't make the grade. The company must be prepared to apply business management, intuition, and analytical skills to select the right vendor, ensuing the right expertise is available on both sides of the project and that the necessary project oversight will happen. For example, although it is almost contradictory to one of the key reasons for these agreements, in most cases, the contracting company will need to provide a resource fully versed in the service or technology being outsourced.
      Considerations for Managing Outsourced Engagements The last item above brings us to a key success factor of what I've learned about finding the right vendor. Paramount to the success of an outsourced engagement is expectation management - clearly defining who does what and what constitutes project success. There are areas of involvement and oversight that the outsourcing organization can offer to the vendor and project to help increase the likelihood of success. Below is my list of the top things to keep in mind for a technical outsourcing engagement.
      1. Internal resource to oversee the engagement. Ensure the outsourcing organization has a resource on staff with time dedicated to effectively oversee and manage the relationship. Ongoing negotiation and vendor management functions are inevitable. In the real world, the organization outsourcing a project must frequently ste
        How to Choose a Video Production Company
        Determine the size of the production company you need. Although there are many factors that determine the cost of a video shoot (as explained later), the first consideration for staying in budget is the type and size of the production company. Large production companies have multiple studios and sound stages, editing suites, and a sizeable staff. These are the people that television stations and Hollywood producers call on when they need a local production for television, cable, or film. They are very experienced and produce fantastic results, but a considerable price tag must accompany such overhead. Often they are unable to service small businesses because they cannot accommodate such small budgets, as they'd usually have plenty of calls and projects from clients with deep pockets keeping them busy. The next step down is a smaller, full-time production company. Small and medium sized businesses are the core of their client?le, so they are compelled to keep a video project as lean as possible, yet deliver the best possible quality for the money being paid. These production companies may have a small, single studio and editing suite, or they may work out of their home studio and rent a sound stage when the project calls for it. There may be one or two full time employees, and the rest are contract crew on a per-project basis. This helps translate into lower production costs for you. The final category of
        h sensitive work. In addition, the level of understanding necessary for adequate comprehension and outsourcing success may be too deep to make it worthwhile financially.
      2. If you outsource the work, what management oversight will it require, and by whom, and will you even come out ahead in terms of true additional resource hours? In my experience, the employees who have the know-how to properly manage an outsourced project are usually the ones already involved in other core activities. While it may initially look like an easy decision to outsource and thereby gain additional resources with no load on your busy internal experts, be sure to look at the strain the new effort will put on existing responsibilities. Will your critical experts have to spend so much time managing the outside resources, writing specs, reviewing their work, attending team meetings, that you haven't gained nearly as much resource for your extra dollars as you thought? You could even lose two-fold in that not only are your internal resources losing hours to outsourcing oversight; they're also compromising their own project work due to increased task-switching and reduced concentration. The additional oversight demands often add unplanned costs to the project, while also taking the resource away from previously assigned duties and organizational objectives.
      3. What is the true cost of the implementation plus management work, including internal review and oversight work? Obviously the cost of contracting the effort versus managing the project in-house should be considered. When looking at the costs of the fully outsourced project, look beyond the total cost on the proposal and make sure internal costs are not being forgotten. In a perfect world, when a project is outsourced, we'd be able to sign the proposal for the defined requirements and walk away until the point of testing and internal sign-off. Unfortunately, all too often this isn't the case. The business needs and internal pains the project is trying to solve may have been communicated and the desired outcome visually depicted; however, many outsourcing outfits view themselves as implementers with a heavy reliance on the outsourcing organization for oversight and general project management and may not have bid all the work really necessary to perform their own reviews and internal management, up to the oversight and quality requirements your company expects.
      4. What can we depend upon our vendor to take full responsibility for and true ownership of? This is where things get interesting as outsourcing arrangements are considered and bid. We all know how the sales cycle works. We identify a few possible suitors, communicate our high level business needs, and then the vendor's sales force tells us how they plan to exceed our expectations, delivering the world on a silver platter. In the best case we want the selected vendor to be fully versed in what is being outsourced, and expect them to serve as a trusted advisor and advocate to our organization and take responsibility for quality and completeness. In many cases our chosen vendor possesses this good intention and the expertise to deliver. However, good intentions by themselves don't make the grade. The company must be prepared to apply business management, intuition, and analytical skills to select the right vendor, ensuing the right expertise is available on both sides of the project and that the necessary project oversight will happen. For example, although it is almost contradictory to one of the key reasons for these agreements, in most cases, the contracting company will need to provide a resource fully versed in the service or technology being outsourced.
      Considerations for Managing Outsourced Engagements The last item above brings us to a key success factor of what I've learned about finding the right vendor. Paramount to the success of an outsourced engagement is expectation management - clearly defining who does what and what constitutes project success. There are areas of involvement and oversight that the outsourcing organization can offer to the vendor and project to help increase the likelihood of success. Below is my list of the top things to keep in mind for a technical outsourcing engagement.
      1. Internal resource to oversee the engagement. Ensure the outsourcing organization has a resource on staff with time dedicated to effectively oversee and manage the relationship. Ongoing negotiation and vendor management functions are inevitable. In the real world, the organization outsourcing a project must frequently ste
        How To Price Your Soaps For Maximum Profit
        If you ever thought of making and selling your soaps, You must read this article. We'll talk about how to correctly price your soaps. This is very important, as you need to know exactly how much a bar of soap costs you to make. Pricing is extremely important for any business to maximize profit. Why? Simple. If you price your soaps too low - you end up loosing money you should be making. If you price your soaps too high - you loose customers and sales you should have made (because they buy from your competitor, where it's cheaper). Do you see why correct pricing is so important? ;-) So, let's begin. All the numbers below are merely examples. Your numbers will be different: 1. FIXED COSTS: All the costs you have before making one bar of soap, per month: Rent: $150 (one room of your house is used for soap making) Phone: $70 Water: $10 Electricity: $20 Insurance: $20 Equipment (pots, spoons, thermometers, moulds etc.): $30 (let's assume I spend $360 per year in equipment) So, the total for fixed costs is : $300 per month. If you make 1,000 soap bars per month, your fixed cost per bar would be: $300 / 1,000 = $0.3 per bar 2. RAW MATERIALS Let's
        e project in-house should be considered. When looking at the costs of the fully outsourced project, look beyond the total cost on the proposal and make sure internal costs are not being forgotten. In a perfect world, when a project is outsourced, we'd be able to sign the proposal for the defined requirements and walk away until the point of testing and internal sign-off. Unfortunately, all too often this isn't the case. The business needs and internal pains the project is trying to solve may have been communicated and the desired outcome visually depicted; however, many outsourcing outfits view themselves as implementers with a heavy reliance on the outsourcing organization for oversight and general project management and may not have bid all the work really necessary to perform their own reviews and internal management, up to the oversight and quality requirements your company expects.
      2. What can we depend upon our vendor to take full responsibility for and true ownership of? This is where things get interesting as outsourcing arrangements are considered and bid. We all know how the sales cycle works. We identify a few possible suitors, communicate our high level business needs, and then the vendor's sales force tells us how they plan to exceed our expectations, delivering the world on a silver platter. In the best case we want the selected vendor to be fully versed in what is being outsourced, and expect them to serve as a trusted advisor and advocate to our organization and take responsibility for quality and completeness. In many cases our chosen vendor possesses this good intention and the expertise to deliver. However, good intentions by themselves don't make the grade. The company must be prepared to apply business management, intuition, and analytical skills to select the right vendor, ensuing the right expertise is available on both sides of the project and that the necessary project oversight will happen. For example, although it is almost contradictory to one of the key reasons for these agreements, in most cases, the contracting company will need to provide a resource fully versed in the service or technology being outsourced.
      Considerations for Managing Outsourced Engagements The last item above brings us to a key success factor of what I've learned about finding the right vendor. Paramount to the success of an outsourced engagement is expectation management - clearly defining who does what and what constitutes project success. There are areas of involvement and oversight that the outsourcing organization can offer to the vendor and project to help increase the likelihood of success. Below is my list of the top things to keep in mind for a technical outsourcing engagement.
      1. Internal resource to oversee the engagement. Ensure the outsourcing organization has a resource on staff with time dedicated to effectively oversee and manage the relationship. Ongoing negotiation and vendor management functions are inevitable. In the real world, the organization outsourcing a project must frequently ste
        Professional Logo Design - I Don't Need One; I am a Small Business!
        You are a small business owner and you think that investing in getting a professional logo design for your company would be a waste of your limited budget. We at Logo Design Works believe that could be a costly mistake.In this modern day and age, there are 1000s of companies in any given market. All these companies are competing to capture the attention of the target audience and gain the all important sale.On the other side of the coin, individuals or potential customers are exposed to a bewlidering array of "brand noise" day in and dau out. From the time they get up in the moring, till they go to bed they come in contact with 100s of brand identities. To cope with this "brand noise", people have now evolved to effectively filter it out. This means that you need to have an identity that stands out from the rest and goes beyong just "noise".The starting point of any core identity is a good visual image of your company in the form of your company logo. This visual image or logo is like you hand shake to the world. You might have 4 seconds to grab your potential customers attention and your company logo is the first point of contact. It can either create a positive or a negative impression on your customer.Investing a little now in getting a decent professional company logo design would always more than pay for itself. Ignore it and you could be kicking yourself down the line.
        ompleteness. In many cases our chosen vendor possesses this good intention and the expertise to deliver. However, good intentions by themselves don't make the grade. The company must be prepared to apply business management, intuition, and analytical skills to select the right vendor, ensuing the right expertise is available on both sides of the project and that the necessary project oversight will happen. For example, although it is almost contradictory to one of the key reasons for these agreements, in most cases, the contracting company will need to provide a resource fully versed in the service or technology being outsourced.
      Considerations for Managing Outsourced Engagements The last item above brings us to a key success factor of what I've learned about finding the right vendor. Paramount to the success of an outsourced engagement is expectation management - clearly defining who does what and what constitutes project success. There are areas of involvement and oversight that the outsourcing organization can offer to the vendor and project to help increase the likelihood of success. Below is my list of the top things to keep in mind for a technical outsourcing engagement.
      1. Internal resource to oversee the engagement. Ensure the outsourcing organization has a resource on staff with time dedicated to effectively oversee and manage the relationship. Ongoing negotiation and vendor management functions are inevitable. In the real world, the organization outsourcing a project must frequently step in and take charge of the entire engagement, all the way down to functional requirements.
      2. Overall functional requirements. In focusing on software development projects that require a strong understanding of business operations and strategy, the organization must dedicate significant time to ensuring requirements are detailed enough that vendors won't miss a specific business flow or mission critical requirement.
      3. Migration implications and supporting documentation. In cases where an organization is migrating from one product to another, it is equally important to analyze the features and functionality of the new system, identifying gaps between the two. This is a frequent point of failure. Many organizations believe the sub-contractor will thoroughly review the current system, documenting what will be migrated and what will not port over. Careful analysis of features and capabilities should be done by the outsourcing organization long before the contract is signed. Surprisingly, even for repeatable solutions, vendors often don't have comprehensive product documentation, which would definitely assist in this analysis.
      4. Cost of ownership and ongoing internal implications for an outsourced service arrangement. Carefully review the total cost of ownership to include anticipated internal support and worst case oversight demands. Be sure to also consider the cost savings realized through improving systems and automating operations as well as any increase in revenue realized from developing systems to better position and market your organization.
      5. Project management methodology. Ensure the chosen vendor has a mature project management methodology and has demonstrated experience in utilizing this methodology. This will be especially important during the requirements and design phases. Client references may be able to describe the day-to-day relationship and how projects are delivered.
      6. Understanding of business and project goals. Ensure the chosen vendor has a solid understanding of your organizational business and project goals, even if the presented solution appears to meet your needs. Don't assume that they don't need to know certain business rules and organizational nuances.
      7. Business process improvement recommendations. For strategic and transformational IT efforts, don't expect a development shop to be able to provide business process improvement recommendations. If this is what you desire, approach the selection process by identifying your needs as business process and application outsourcing.
      8. Future look ahead and scalability. For strategic development efforts, In addition to meeting imminent project deliverables, the ideal vendor should be highly skilled in futuristic planning, building a system that is scaleable while keeping the client informed at each bump in the road.
      With a carefully selected vendor and realistic expectations, outsourcing can result in a tremendous increase in efficiency and effectiveness. But remember the different potential requirements to make these projects a success. Commodity and tactical services are typically areas that require less oversight, whereas information technology projects often involve many variables, blue-sky ideas, and additional need for collaboration and mutual understanding. As a result, these projects require that the outsourcing organization still dedicate significant internal expertise to the engagement. Be sure that your outsourcing decisions take all these factors into account, to be sure you are making a sound cost-benefit decision from the standpoint of internal resource usage, true cost savings, protection of technological and competitive advantage, and the possible risks to and ultimately likelihood of achieving your company's business and financial goals.

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