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    Surveys are wonderful things. Just when you think you have a good handle on the who, when, where and why, a survey will generate results that challenge those ideas.

    Take for example the recent travel interests survey that Women Traveling Together sent to 7000 women in April 2006. My first surprise was how many responses we got. The experts say you’re doing “good” if you can get a 5% response rate. Well, we did far bette

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    when, where and why, a survey will generate results that challenge those ideas.

    Take for example the recent travel interests survey that Women Traveling Together sent to 7000 women in April 2006. My first surprise was how many responses we got. The experts say you’re doing “good” if you can get a 5% response rate. Well, we did far bett

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    Take for example the recent travel interests survey that Women Traveling Together sent to 7000 women in April 2006. My first surprise was how many responses we got. The experts say you’re doing “good” if you can get a 5% response rate. Well, we did far bett
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    to 7000 women in April 2006. My first surprise was how many responses we got. The experts say you’re doing “good” if you can get a 5% response rate. Well, we did far bett
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    erts say you’re doing “good” if you can get a 5% response rate. Well, we did far better than that, coming in at almost 9%, (representing the opinions of over 600 women).

    We will, of course, use the survey results to develop our tour schedule but some surprising tid-bits concerning the “who, when, where and why” of women’s travel preferences were also revealed. The survey results showed...

    Who Women Travel

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