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    Business to Business Marketing: The Secret to Rapid Expansion
    If your company is stalled while others in your industry are expanding, it might be time to take another look at what is driving their success. One answer to rapid and sustained expansion lies in an aggressive, sustained business to business marketing strategy that amplifies and delivers your message to a large quantity of potential customers. In doing so, a large volume of qualified leads can be generated and turned into sales. When these sales pile up over time, up-trending and sustained expansion occurs.Business to business marketing publicity involves promoting a product or service through the mass media. By writing feature articles, customer testimonials, and new product releases and getting it placed as editorial in consumer or trade publications (online and print), marketing public relations firms can generate a large quantity of published articles over time to build brand awareness and generate many superior leads.The powe
    ecessary for better offshore vendor management. Clearly defined SLA (Service Level Agreement) and a termination clause are also an integral part of the contract. Vendor should be selected on the basis of three year time horizon.

    These questions should form a document generally known as RFP (Request for Proposal), RFP should be meticulously written. It should clearly indicate the requirements both in terms of processes and facilitators. Companies can hire professional advisory firms like TPI, Everest Group & NeoIT which can assist them in not only writing RFP but also in vendor evaluation and carving the outsourcing/ offshoring road map.

    A matrix to scale vendors always helps in evaluation process. Vendors should be given waitage scores is the best way of first round of elimination. The following parameters should be counted on the scale of 1 to 4, according to the criticality of the parameters waitage in terms of percentage should be assigned to them. The scale then multiplied by the waitage and its total sum will give the vendor points. Few parameters can be- Offshore Process/ Methodologies, Cost, Quality of Resources, Project Management Capabilities, Certifications, Multi Vendor Capabilities, Domain Expertise, Delivery Capabilities, Infrastructure and human resource rating.

    It’s always advisable to select 2-3 vendors and run a pilot with each of them as a proof of concept. Their delivery should

    Sky is the Limit for IT Jobs in Delhi
    The IT industry is hiring Big- Time!! Well the floodgates of jobs available in Delhi’s IT industry have just become wider. What are IT companies looking for? Are you ready for your dream job in Delhi?? Going by conservative estimates, the pace with which IT industry is hiring is only likely to multiply in the future. With an estimated 1.5 lakh jobs in the offing this year in India!According to a recent survey conducted by Manpower Inc, a global recruitment consultancy firm, strong hiring has been predicted in sectors like finance and insurance as well as real estate. Since the IT element in these verticals is significantly high, job prospects would remain high. Banking, finance and insurance-related work within the IT sector is definitely something to watch out for.IT Jobs in Delhi are the fast growing opportunity for available jobs in Delhi. The top IT companies with pr
    Future of business is very intricate with shorter life of any business model. Last three decades have observed the shriveling life cycle of products. The reason certainly is the competition. The appetite for larger market share has resulted in continuous innovation on both business model and its offerings. This century has seen the transitioning of supply oriented to demand intensive business model. Over the last two decades cost has been very critical driver of business, negative pressure of cost has been active topic of discussion for modern management thinkers and executives. The first wave in this direction was through implementing rationalized processes.

    Next wave indeed has been integrating quality tools and scales to the processes. Deming’s PDCA cycle, Juran’s Quality trilogy, Feigenbaum’s total quality control, Dr Kaoru Ishikawa’s tool kit, Shigeo Shingo’s Just in Time, Philip Crosby’s zero defect, has been effectual contributions towards process excellence.

    General Electric, one of the most successful companies implementing Six Sigma (quality tool), has estimated benefits on the order of $10 billion during the first five years of implementation. GE first began Six Sigma in 1995 after Motorola and Allied Signal blazed the Six Sigma trail. General Electric’s revenue soared by 11%, profits by 13% and operating margins increased by 17% during 1996-1998.

    The Process automation and information technology became the core to any business strategy; last two decades of the last century saw significant development in field of IT. Automating and integrating processes indeed changed the way business was done. Most of the management principles related to cost advantage has been process driven. Last decade was the metamorphosis of the cost advantage theory, paradigm shift from process to people has successfully evolved most controversial management tool called “Outsourcing”. The theory to attain cost advantage through low cost labor and concentrate on core competency became the drivers of outsourcing. Outsourcing involved into offshoring to further capitalize on the geographic traits of labor arbitrage and time zones. India, China, Philippines became hot destinations for offshoring.

    Outsourcing is the migration of process or processes to an external entity which excels in performing that process. Offshoring refers to migrating the process to another country taking advantage of lower-cost labor. Offshore outsourcing encompasses manufacturing, IT, and back-office services. GE has been instrumental in success of outsourcing and offshoring. In the early 1990s, Jack Welch, the former CEO of GE, introduced a new rule that governed GE's offshore actions. It is called the 70:70:70 rule. In an e-mail to GE employees, Welch mandated that 70% of GE's work would be outsourced. Out of this, 70% of that work would be completed from offshore development centers. And out of this, about 70% would be sent to India. This comes out to about 30% of GE's work being outsourced to India. Recent market surveys show that almost 80 percent of companies expect to increase their investment in outsourcing both IT operations and business processes. As every business has its risks, outsourcing has its share too.

    One of the most critical risks is the failure to deliver apart from Data security, cost advantage and knowledge transfer. The success of the outsourcing project depends upon the vendor that you select. Vendor evaluation should be done in a very scientific and methodological manner. Equally important is the selection of geography.

    • Evaluate the vendor country:

    Analyze the political, cultural and economic climate of the vendor country. Look at the future of offshore outsourcing in the country where the offshore unit is located. One should refer federal regulations and the stability of economic policies. One of the critical aspects which we forget in evaluating the geography is evaluation of its higher education framework and supply of skilled labor. Infrastructure especially in terms of communication is very important.

    • SWOT and Competitive analysis:

    A detailed analysis of labor skill sets, technology infrastructure, data security, quality control processes, Intellectual property and other systems as per your requirements. Factors like Business Continuity planning and redundancy plans of the vendor are critical for your business continuity. At this stage do visit the potential vendor, and verify the credentials. A vendor check list should always be prepared and the entire vendor should be rated on the common requirements scale. The scalability of the vendor both in terms of labor and infrastructure should also be evaluated. Understand the objectives and vision of the offshore vendor. Be convinced of the vendor’s short-term, medium-term and long term business goals. Evaluate their willingness to implement your standards and processes.

    • Is the partner right?
    It is the most vital question that should be asked; in vendor selection process a questionnaire should be made which should address the following concerns:
    • Are they a workable vendor/partner?
    • capabilities and services, location, political stability, culture, size, financials, references
    • Do they have required delivery capabilities?
    • staff skills and experience, resources availability and retention, ability to ramp up, software development process, infrastructure, knowledge management, quality focus
    • Selecting the offshore vendor:

    For effective offshore vendor management, a contract should clearly define the roles and responsibilities, timelines, financial details, payment modes, quality standards and other details necessary for better offshore vendor management. Clearly defined SLA (Service Level Agreement) and a termination clause are also an integral part of the contract. Vendor should be selected on the basis of three year time horizon.

    These questions should form a document generally known as RFP (Request for Proposal), RFP should be meticulously written. It should clearly indicate the requirements both in terms of processes and facilitators. Companies can hire professional advisory firms like TPI, Everest Group & NeoIT which can assist them in not only writing RFP but also in vendor evaluation and carving the outsourcing/ offshoring road map.

    A matrix to scale vendors always helps in evaluation process. Vendors should be given waitage scores is the best way of first round of elimination. The following parameters should be counted on the scale of 1 to 4, according to the criticality of the parameters waitage in terms of percentage should be assigned to them. The scale then multiplied by the waitage and its total sum will give the vendor points. Few parameters can be- Offshore Process/ Methodologies, Cost, Quality of Resources, Project Management Capabilities, Certifications, Multi Vendor Capabilities, Domain Expertise, Delivery Capabilities, Infrastructure and human resource rating.

    It’s always advisable to select 2-3 vendors and run a pilot with each of them as a proof of concept. Their delivery should

    Catering Jobs
    The catering industry is a $6 billion business, and it is expected to grow in the future. Given this, it can be expected that there are a lot of employment opportunities in the catering industry. The good new is these opportunities are open to almost all age groups, especially to those who are looking for part time work. This includes college students and homemakers who are looking for extra income. In addition, the high turn over in the catering industry assures people that there are plenty of jobs to go around. Among the jobs that are available include chefs, cooks, wait staff and food preparation workers.Basically, food preparation workers are the people who prepare the ingredients that chefs and cooks prepare. Some of the most common tasks include slicing fruits and vegetables, peeling them, cutting meat, poultry and fish, and measuring and weighing the ingredients for the chef or the cook. In addition, they clean the equipment u
    technology became the core to any business strategy; last two decades of the last century saw significant development in field of IT. Automating and integrating processes indeed changed the way business was done. Most of the management principles related to cost advantage has been process driven. Last decade was the metamorphosis of the cost advantage theory, paradigm shift from process to people has successfully evolved most controversial management tool called “Outsourcing”. The theory to attain cost advantage through low cost labor and concentrate on core competency became the drivers of outsourcing. Outsourcing involved into offshoring to further capitalize on the geographic traits of labor arbitrage and time zones. India, China, Philippines became hot destinations for offshoring.

    Outsourcing is the migration of process or processes to an external entity which excels in performing that process. Offshoring refers to migrating the process to another country taking advantage of lower-cost labor. Offshore outsourcing encompasses manufacturing, IT, and back-office services. GE has been instrumental in success of outsourcing and offshoring. In the early 1990s, Jack Welch, the former CEO of GE, introduced a new rule that governed GE's offshore actions. It is called the 70:70:70 rule. In an e-mail to GE employees, Welch mandated that 70% of GE's work would be outsourced. Out of this, 70% of that work would be completed from offshore development centers. And out of this, about 70% would be sent to India. This comes out to about 30% of GE's work being outsourced to India. Recent market surveys show that almost 80 percent of companies expect to increase their investment in outsourcing both IT operations and business processes. As every business has its risks, outsourcing has its share too.

    One of the most critical risks is the failure to deliver apart from Data security, cost advantage and knowledge transfer. The success of the outsourcing project depends upon the vendor that you select. Vendor evaluation should be done in a very scientific and methodological manner. Equally important is the selection of geography.

    • Evaluate the vendor country:

    Analyze the political, cultural and economic climate of the vendor country. Look at the future of offshore outsourcing in the country where the offshore unit is located. One should refer federal regulations and the stability of economic policies. One of the critical aspects which we forget in evaluating the geography is evaluation of its higher education framework and supply of skilled labor. Infrastructure especially in terms of communication is very important.

    • SWOT and Competitive analysis:

    A detailed analysis of labor skill sets, technology infrastructure, data security, quality control processes, Intellectual property and other systems as per your requirements. Factors like Business Continuity planning and redundancy plans of the vendor are critical for your business continuity. At this stage do visit the potential vendor, and verify the credentials. A vendor check list should always be prepared and the entire vendor should be rated on the common requirements scale. The scalability of the vendor both in terms of labor and infrastructure should also be evaluated. Understand the objectives and vision of the offshore vendor. Be convinced of the vendor’s short-term, medium-term and long term business goals. Evaluate their willingness to implement your standards and processes.

    • Is the partner right?
    It is the most vital question that should be asked; in vendor selection process a questionnaire should be made which should address the following concerns:
    • Are they a workable vendor/partner?
    • capabilities and services, location, political stability, culture, size, financials, references
    • Do they have required delivery capabilities?
    • staff skills and experience, resources availability and retention, ability to ramp up, software development process, infrastructure, knowledge management, quality focus
    • Selecting the offshore vendor:

    For effective offshore vendor management, a contract should clearly define the roles and responsibilities, timelines, financial details, payment modes, quality standards and other details necessary for better offshore vendor management. Clearly defined SLA (Service Level Agreement) and a termination clause are also an integral part of the contract. Vendor should be selected on the basis of three year time horizon.

    These questions should form a document generally known as RFP (Request for Proposal), RFP should be meticulously written. It should clearly indicate the requirements both in terms of processes and facilitators. Companies can hire professional advisory firms like TPI, Everest Group & NeoIT which can assist them in not only writing RFP but also in vendor evaluation and carving the outsourcing/ offshoring road map.

    A matrix to scale vendors always helps in evaluation process. Vendors should be given waitage scores is the best way of first round of elimination. The following parameters should be counted on the scale of 1 to 4, according to the criticality of the parameters waitage in terms of percentage should be assigned to them. The scale then multiplied by the waitage and its total sum will give the vendor points. Few parameters can be- Offshore Process/ Methodologies, Cost, Quality of Resources, Project Management Capabilities, Certifications, Multi Vendor Capabilities, Domain Expertise, Delivery Capabilities, Infrastructure and human resource rating.

    It’s always advisable to select 2-3 vendors and run a pilot with each of them as a proof of concept. Their delivery should

    New Year's Resolutions - Executive Compensation Style
    We all succumb to the annual ritual of making a bunch of resolutions about how we will change our lives with the start of the New Year: eat better and healthier foods, exercise more, reorganize our rather hectic and stressful lives in order to live longer, and learn to enjoy what we have. In most instances, regardless of how dedicated we are to these resolutions, most of our good intentions give way to the realities and pressures of everyday living, and before we know it, we are pretty much back to where we were on December 31.Executive compensation is, in many ways, treated very much the same way. Boards and their Compensation Committees set forth their resolutions on how they will tighten up the criteria for governing and determining executive compensation going forward. Some of this idealism is internally generated based on reasonableness and a strong sense of responsibility on the Board’s part. Unfortunately, this desire to tigh
    ompleted from offshore development centers. And out of this, about 70% would be sent to India. This comes out to about 30% of GE's work being outsourced to India. Recent market surveys show that almost 80 percent of companies expect to increase their investment in outsourcing both IT operations and business processes. As every business has its risks, outsourcing has its share too.

    One of the most critical risks is the failure to deliver apart from Data security, cost advantage and knowledge transfer. The success of the outsourcing project depends upon the vendor that you select. Vendor evaluation should be done in a very scientific and methodological manner. Equally important is the selection of geography.

    • Evaluate the vendor country:

    Analyze the political, cultural and economic climate of the vendor country. Look at the future of offshore outsourcing in the country where the offshore unit is located. One should refer federal regulations and the stability of economic policies. One of the critical aspects which we forget in evaluating the geography is evaluation of its higher education framework and supply of skilled labor. Infrastructure especially in terms of communication is very important.

    • SWOT and Competitive analysis:

    A detailed analysis of labor skill sets, technology infrastructure, data security, quality control processes, Intellectual property and other systems as per your requirements. Factors like Business Continuity planning and redundancy plans of the vendor are critical for your business continuity. At this stage do visit the potential vendor, and verify the credentials. A vendor check list should always be prepared and the entire vendor should be rated on the common requirements scale. The scalability of the vendor both in terms of labor and infrastructure should also be evaluated. Understand the objectives and vision of the offshore vendor. Be convinced of the vendor’s short-term, medium-term and long term business goals. Evaluate their willingness to implement your standards and processes.

    • Is the partner right?
    It is the most vital question that should be asked; in vendor selection process a questionnaire should be made which should address the following concerns:
    • Are they a workable vendor/partner?
    • capabilities and services, location, political stability, culture, size, financials, references
    • Do they have required delivery capabilities?
    • staff skills and experience, resources availability and retention, ability to ramp up, software development process, infrastructure, knowledge management, quality focus
    • Selecting the offshore vendor:

    For effective offshore vendor management, a contract should clearly define the roles and responsibilities, timelines, financial details, payment modes, quality standards and other details necessary for better offshore vendor management. Clearly defined SLA (Service Level Agreement) and a termination clause are also an integral part of the contract. Vendor should be selected on the basis of three year time horizon.

    These questions should form a document generally known as RFP (Request for Proposal), RFP should be meticulously written. It should clearly indicate the requirements both in terms of processes and facilitators. Companies can hire professional advisory firms like TPI, Everest Group & NeoIT which can assist them in not only writing RFP but also in vendor evaluation and carving the outsourcing/ offshoring road map.

    A matrix to scale vendors always helps in evaluation process. Vendors should be given waitage scores is the best way of first round of elimination. The following parameters should be counted on the scale of 1 to 4, according to the criticality of the parameters waitage in terms of percentage should be assigned to them. The scale then multiplied by the waitage and its total sum will give the vendor points. Few parameters can be- Offshore Process/ Methodologies, Cost, Quality of Resources, Project Management Capabilities, Certifications, Multi Vendor Capabilities, Domain Expertise, Delivery Capabilities, Infrastructure and human resource rating.

    It’s always advisable to select 2-3 vendors and run a pilot with each of them as a proof of concept. Their delivery should

    Career Joy - Step Three in Aligning Body, Mind, and Work
    Our doubts are traitors and make us lose the good we oft might win by fearing to attempt. - William ShakespeareStep Three to Achieving Career Joy - Take InventoryNow that you have spent some time living with the idea that you deserve more out of your job and your career and you committed to giving yourself some time each week to go back to the things you love, you are ready for the next step. Step number three is to take inventory.Sometimes just the idea of making a change is scary and when you feel overwhelmed it is easy to forget all of the little pieces that could actually make this possible. Fear creates doubt and it clouds your vision so much that you can't see what you have done and even more importantly what you are capable of. Completing an inventory will help you get clear on the state of your life right now and what you need to do to get it where you want to be.So, I suggest creating an inve
    r requirements. Factors like Business Continuity planning and redundancy plans of the vendor are critical for your business continuity. At this stage do visit the potential vendor, and verify the credentials. A vendor check list should always be prepared and the entire vendor should be rated on the common requirements scale. The scalability of the vendor both in terms of labor and infrastructure should also be evaluated. Understand the objectives and vision of the offshore vendor. Be convinced of the vendor’s short-term, medium-term and long term business goals. Evaluate their willingness to implement your standards and processes.

    • Is the partner right?
    It is the most vital question that should be asked; in vendor selection process a questionnaire should be made which should address the following concerns:
    • Are they a workable vendor/partner?
    • capabilities and services, location, political stability, culture, size, financials, references
    • Do they have required delivery capabilities?
    • staff skills and experience, resources availability and retention, ability to ramp up, software development process, infrastructure, knowledge management, quality focus
    • Selecting the offshore vendor:

    For effective offshore vendor management, a contract should clearly define the roles and responsibilities, timelines, financial details, payment modes, quality standards and other details necessary for better offshore vendor management. Clearly defined SLA (Service Level Agreement) and a termination clause are also an integral part of the contract. Vendor should be selected on the basis of three year time horizon.

    These questions should form a document generally known as RFP (Request for Proposal), RFP should be meticulously written. It should clearly indicate the requirements both in terms of processes and facilitators. Companies can hire professional advisory firms like TPI, Everest Group & NeoIT which can assist them in not only writing RFP but also in vendor evaluation and carving the outsourcing/ offshoring road map.

    A matrix to scale vendors always helps in evaluation process. Vendors should be given waitage scores is the best way of first round of elimination. The following parameters should be counted on the scale of 1 to 4, according to the criticality of the parameters waitage in terms of percentage should be assigned to them. The scale then multiplied by the waitage and its total sum will give the vendor points. Few parameters can be- Offshore Process/ Methodologies, Cost, Quality of Resources, Project Management Capabilities, Certifications, Multi Vendor Capabilities, Domain Expertise, Delivery Capabilities, Infrastructure and human resource rating.

    It’s always advisable to select 2-3 vendors and run a pilot with each of them as a proof of concept. Their delivery should

    Trends in the UK Wood Panle Market
    Wood-based panels are a part of the general timber industry, one of the UK’s largest and most diverse business sectors. The increasing globalisation of key industry sectors such as the timber industry means that they are more easily affected by a wide range of influences including:* Over-capacity in some regions and under-supply in others; * Consolidation of supplier networks; * Raw material shortages; * Increases in input costs such as energy and labour.The UK wood-based panels market grew by 26% in value terms between 2000 and 2006, showing moderate but consistent growth of between 2% and 4% per annum, apart from 2003/4 when growth reached 11%.The 11% growth in 2004 was encouraged, in part, by a general upturn in the economy after a few years of recession, but was also due to a number of other factors, including a strengthening of demand for particleboard, which peaked in the last quarter of 2004 with som
    ecessary for better offshore vendor management. Clearly defined SLA (Service Level Agreement) and a termination clause are also an integral part of the contract. Vendor should be selected on the basis of three year time horizon.

    These questions should form a document generally known as RFP (Request for Proposal), RFP should be meticulously written. It should clearly indicate the requirements both in terms of processes and facilitators. Companies can hire professional advisory firms like TPI, Everest Group & NeoIT which can assist them in not only writing RFP but also in vendor evaluation and carving the outsourcing/ offshoring road map.

    A matrix to scale vendors always helps in evaluation process. Vendors should be given waitage scores is the best way of first round of elimination. The following parameters should be counted on the scale of 1 to 4, according to the criticality of the parameters waitage in terms of percentage should be assigned to them. The scale then multiplied by the waitage and its total sum will give the vendor points. Few parameters can be- Offshore Process/ Methodologies, Cost, Quality of Resources, Project Management Capabilities, Certifications, Multi Vendor Capabilities, Domain Expertise, Delivery Capabilities, Infrastructure and human resource rating.

    It’s always advisable to select 2-3 vendors and run a pilot with each of them as a proof of concept. Their delivery should be evaluated on a time frame to select a vendor. We have seen a trend over last three years wherein companies select two vendors to de-risk their project of outsourcing and offshoring. It’s a very successful model and it imbibes sense of competition amongst the vendors.

    Success of your marriage depends upon how compatible your partner is, the same theory is applied in marriage of businesses. Select the right partner for your business continuity and achieve business goals.

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