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Casual Articles - How to Generate More Business by Telling People What You Do
The United States Post Office is severely upsetting customers and therefore diminishing its value to our great nation. Almost to the point of people choosing to go completely digital and simply calling for the shutting down of the USPS; sounds too harsh you say? Well people across the nation are complaining that if for some reason someone parks in front of your mail box then they USPS will not deliver your mail. The driver will not back up, get out of the LLV (jeep) and put the mail into the mail box?This is unfortunate indeed, because many of us have to go out of our way to send out mail and wait in line at the post office and fill out forms, pay money and park in a full parking lot to do so. Additionally, in my career I use to ha
If you use a label to describe yourself you can improve your marketing right now by deciding to never use it or any other label again.
Do Not Give a Vague Answer
People often give answers to “what do you do?” that are too vague and don’t effectively communicate who they help and the benefit they prov
What is a Set Designer?A Set Designer is someone in charge of creating an environment for a production to be staged in. “An environment can be composed of sound, light, clothing, performance, structure and space.” (2005, ScenographySchool SubjectsSet Design requires mainly subjects to do with the arts. Art is an essential starting point. Drama, as knowledge of how actors work and utilise the stage is essential. Construction subjects such as wood, plastic and metalwork should also be considered. Study of society and the environment and well as history helps to bolster the knowledge base required to do natural/historic set designs.Training RequiredIn the uber competit
What response do you get when you tell people what you do?
If your answer draws blank stares and looks of confusion or causes the topic of conversation to change you are likely making one of the common mistakes people make when telling others what they do. Here are some tips to help you transform a question into a an opportunity.
Do Not Describe What You Do with a Label
Describing yourself with a label makes you vulnerable to people’s preconceived notions of what your label means. By using a label to describe yourself you effectively set yourself up to be stereotyped. For instance, imagine a lawyer who tells people “I’m a lawyer” when asked what he does. By doing so he risks being associated with the less than glamorous “lawyers are sharks” stereotype. We’ve all heard comedians make fun of lawyers. But if a lawyer helps fledgling entrepreneurs set up their companies and remain in compliance with regulatory statutes he’s certainly no shark. By simply telling people he’s a lawyer he risks constructing a wall between himself and a potential lead or client.
Labels also often lack specificity. If I simply tell someone “I’m a consultant” I reveal no detail about who I help or the benefit I provide my customers. Instead, I tell people, “I help small business owners and professional services providers attract more clients and grow their business”. It amazing how often I am asked, “Really? How do you do that?” When I get such a response I know right away I’m one step closer to making a sale.
If you use a label to describe yourself you can improve your marketing right now by deciding to never use it or any other label again.
Do Not Give a Vague Answer
People often give answers to “what do you do?” that are too vague and don’t effectively communicate who they help and the benefit they provi
Unlike advertising and public relations which create publicity and awareness, product promotion delivers a call to action. Typically, the call to action is for the customer to buy now; often there is an incentive offered to encourage the customer to do so.The goal of product promotion is get the product in front of the customer or channel of distribution. While customer knows the product promotion is overtly sponsored by the offering firm, the call to action can be compelling. Or, at least that is what the sponsoring firm hopes.Here are some common product promotion techniques:• Give it away- If the lifetime value of the customer purchases is greater than the cost of the giveaway, then it can make economic sense to gi
If your answer draws blank stares and looks of confusion or causes the topic of conversation to change you are likely making one of the common mistakes people make when telling others what they do. Here are some tips to help you transform a question into a an opportunity.
Do Not Describe What You Do with a Label
Describing yourself with a label makes you vulnerable to people’s preconceived notions of what your label means. By using a label to describe yourself you effectively set yourself up to be stereotyped. For instance, imagine a lawyer who tells people “I’m a lawyer” when asked what he does. By doing so he risks being associated with the less than glamorous “lawyers are sharks” stereotype. We’ve all heard comedians make fun of lawyers. But if a lawyer helps fledgling entrepreneurs set up their companies and remain in compliance with regulatory statutes he’s certainly no shark. By simply telling people he’s a lawyer he risks constructing a wall between himself and a potential lead or client.
Labels also often lack specificity. If I simply tell someone “I’m a consultant” I reveal no detail about who I help or the benefit I provide my customers. Instead, I tell people, “I help small business owners and professional services providers attract more clients and grow their business”. It amazing how often I am asked, “Really? How do you do that?” When I get such a response I know right away I’m one step closer to making a sale.
If you use a label to describe yourself you can improve your marketing right now by deciding to never use it or any other label again.
Do Not Give a Vague Answer
People often give answers to “what do you do?” that are too vague and don’t effectively communicate who they help and the benefit they prov
In less than a day you can take advantage of the staggering overseas teaching opportunities.This is the single most important letter you’ll ever read…Here’s Why:Now for the first time ever you’ll be able to navigate the vast overseas teaching market with ease.I hope this e-course will fulfill your teaching dreams!I will be short and get to the point.So let’s take a sneak preview of some of the short and easy tips you can look forward to receiving.Today’s Tip“How to find and choose the right school for you?”Every English language school swears they are the best. Every school site you visit online has one main purpose: to recruit a foreign teacher at low cost.Most English
Labels also often lack specificity. If I simply tell someone “I’m a consultant” I reveal no detail about who I help or the benefit I provide my customers. Instead, I tell people, “I help small business owners and professional services providers attract more clients and grow their business”. It amazing how often I am asked, “Really? How do you do that?” When I get such a response I know right away I’m one step closer to making a sale.
If you use a label to describe yourself you can improve your marketing right now by deciding to never use it or any other label again.
Do Not Give a Vague Answer
People often give answers to “what do you do?” that are too vague and don’t effectively communicate who they help and the benefit they prov
“Marketing as a spiritual practice.” It sounds contradictory – how can sales and promotion possibly be considered spiritual? But the secret is, once you truly understand that marketing isn’t all about struggle, jargon, tricks or gimmicks, spiritual practice is the very root of success.Sound completely airy-fairy? We understand the response. But in reality, marketing consists of a set of specific actions or practices. And only you can decide whether you wish to tackle them in angst, or with value and truth (i.e., as a “spiritual practice”). Once you learn how to apply this practice to your marketing, you’ll make more money, attract clients truly right for you, and feel exponentially more satisfied.HOW IT WORKSWe know t
Labels also often lack specificity. If I simply tell someone “I’m a consultant” I reveal no detail about who I help or the benefit I provide my customers. Instead, I tell people, “I help small business owners and professional services providers attract more clients and grow their business”. It amazing how often I am asked, “Really? How do you do that?” When I get such a response I know right away I’m one step closer to making a sale.
If you use a label to describe yourself you can improve your marketing right now by deciding to never use it or any other label again.
Do Not Give a Vague Answer
People often give answers to “what do you do?” that are too vague and don’t effectively communicate who they help and the benefit they prov
As we all know, times are changing. It’s not surprising today to read about how some of our rights are being taken away due to terrorism concerns. Whatever you want to do, think first. Want to carry a backpack? No, can’t do that here. Want to light a cigarette in public? Can’t do that. So it should be no surprise, or maybe a surprise to some, when evidence came out that good ole AT&T was helping our government spy on our internet messages.First, some background. For years, the US has had more freedom than most all countries. We still have many freedoms that others could only hope for. Religious freedom, freedom of speech, you name it. Keep in mind people go to jail for life just for practicing a religion. Not here in th
If you use a label to describe yourself you can improve your marketing right now by deciding to never use it or any other label again.
Do Not Give a Vague Answer
People often give answers to “what do you do?” that are too vague and don’t effectively communicate who they help and the benefit they provide. I once asked a new acquaintance, Bob, what he did. He told me he owned a software company so I asked him what type of software his company develops. He said, “financial software”. Still not yet knowing quite what Bob’s company was really all about I asked, “Who uses your software?”. To which he replied, “Hedge fund managers.” Now we were getting somewhere. I eventually was able to tease out of him what his software does but I shouldn’t have had to do so. If I wasn’t as curious and persistent as I am I would have never known what Bob’s software really does and why people use it. Bob, on the other hand, would have missed a terrific marketing opportunity as I was able make an introduction that led to a business relationship.
Another reason not to reply to “what do you do?” with a vague answer is that vague answers can be perceived as disinterest in what you do. When Bob first told me he owned a software company it almost seemed as if he couldn’t care less about owning the company. After I nudged him to talk more specifically about who his software helps he became very animated in describing that his software helps hedge fund managers save money by reducing transaction costs and the risk of making poor investments.
Avoid vague replies and you will develop more business because more people will perceive you as being enthusiastic about what you do.
Do Not Describe a process
When trying to generate interest in what you do (which IS the purpose of telling someone what you do) avoid describing any process or system you may employ. People become interested in your product or service because they perceive it as something that will help them solve a problem or fill a need. By describing a system or process you detail mechanics, not benefits.
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