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    Be Courageous
    For such a simple statement, this is one of the hardest things for people to do. It goes back to that damn survival instinct each of us is born with. If an animal draws attention to itself in the wild, it might soon find itself the main course of a larger animal’s next meal. That fear of being chewed up and spit out has survived all our millions of years of evolution and is alive and well in today’s business environment.Fight or flight is another instinct many of us haven’t yet learned to manipulate. It’s easier to run away from a new idea than it is to stay and fight for it. With today’s leadership-by-committee mentality and intense public scrutiny, the easiest solution is un
    nt.)

    Specifically when you compliment things, asking people where they got something is a great way to get a story or some background information. How many times have you asked someone this question who answered with “When I was on vacation”? That always generates a synchronized, detailed conversation – especially if you’ve been to some of the same places they have.

    TIP #2: It’s all about going from HOW are you to WHO are you.

    The Sweetest Sound
    The last tool that will help you Locate the CPI is an inquiry about a person’s name. In addition to the importance of identifying, amplifying and remembering a person’s name, asking about the name itself will make you UNFORGETTABLE every time.

    Have you ever had a conversation that

    Solving the Problem Solving Problem
    The meeting started like a hundred others before. There were five people sitting around the conference table, like they always did, trying to solve a problem that had popped up in the last few weeks. If you could watch and listen from another room you wouldn’t find major arguments or conflicts. These people had worked together before and from all outward appearances were pretty effective as a team.After nearly an hour though, they seemed at a stalemate. People had begun to describe possible solutions to the problem and an agreement was no where to be found. The longer they talked, the more disagreement there seemed to be. Finally Susan, the newest member of the group, asked a na?ve que
    People like others whom they are like. So if you want to make a flawless first impression, it is your duty to discover what you have in common with every person you talk to.

    The 6 Essential Elements for Flawless First Impressions are part of Scott Ginsberg's the UNFORGETTABLE! Audio System.

    Let Me Ask Ya This
    Several months ago my friend Mitch and I were introduced to a small group of people through which we had a mutual friend. I wanted to be sure our conversation was engaging, so I offered one of my favorite questions to ask new people:

    "What's your favorite cereal?"

    As usual, Mitch and I got a mild chuckle from the group, but eventually everyone contributed. We then talked for twenty minutes about cereal, in-box prizes and various childhood memories related to breakfast foods. What a great conversation!

    At the end of the night, Mitch and I said goodbye to our new friends. On the way out, they actually thanked us for our interesting conversation about cereal!

    Fast forward...

    A few weeks later I ran into Anne, one of the girls from the table I met that night. She jumped out of her seat and gave me a hearty greeting!

    "Hey nice to see you again Scott! My friends and I still talk about how enjoyable our cereal conversation was with you and Mitch. We'll never forget that!"

    This reveals the first key to Locating the CPI: asking engaging, open ended questions. In other words, questions that don't elicit a yes or no answer or a monosyllabic conversation killer like “F.I.N.E” or “ehh.”

    When you meet someone for the first time, pose questions that begin with “What’s your favorite…?” “How long have you been…?” and “How did you get started…?” Questions like these build rapport, spark creativity and invite people to share experiences and preferences. What’s more, they show interest in people’s opinions and insights.

    TIP #1: What people LIKE is just as important as what they ARE LIKE.

    Blank Blank Blank
    Another way to Locate the CPI is with compliments. If you want to be unforgettable in your first impressions, giving a compliment – and doing so effectively – is a fail safe method. Now, I’m not talking about cheap flattery. There is a right and wrong way to do this.

    If someone came up to you and said, “Hey, uh…you’re cute!” or “You smell good,” would you feel flattered? Would you feel like they took an interest in you? Probably not. Stuff like this just shows that someone is looking for an easy out, or an easy in.

    But there’s a way to structure a compliment that’s simple and effective. I like to call it “The Blank Blank Blank Theory.” Compliments have to be specific or else they don’t sound heartfelt. So, according to the formula, you say:

    I (blank) your (blank) because (blank). For example: “ I like that watch – it’s very classy. Where’d you get it?”

    (Notice I added an open ended question at the end of the compliment.)

    Specifically when you compliment things, asking people where they got something is a great way to get a story or some background information. How many times have you asked someone this question who answered with “When I was on vacation”? That always generates a synchronized, detailed conversation – especially if you’ve been to some of the same places they have.

    TIP #2: It’s all about going from HOW are you to WHO are you.

    The Sweetest Sound
    The last tool that will help you Locate the CPI is an inquiry about a person’s name. In addition to the importance of identifying, amplifying and remembering a person’s name, asking about the name itself will make you UNFORGETTABLE every time.

    Have you ever had a conversation that b

    Customera and Loyalty
    Loyal customers are the foundation of almost every business. Going the extra mile to provide outstanding customer service is the first step to customer loyalty. But there is more. Of course - your products and services in general need to be good. If you offer lousy uptime there is not really a reason to be loyal when being a customer. You just don't deliver, period.Here are a few more suggestions to gain customer loyalty.1) Be smart. Be smarter than your customers are. Make sure you and your staff always (no exceptions) have more answers than your customers have questions. Most people are very loyal to expertise and proven skills.2) Pay Attention. Pay attention to what your cu
    everyone contributed. We then talked for twenty minutes about cereal, in-box prizes and various childhood memories related to breakfast foods. What a great conversation!

    At the end of the night, Mitch and I said goodbye to our new friends. On the way out, they actually thanked us for our interesting conversation about cereal!

    Fast forward...

    A few weeks later I ran into Anne, one of the girls from the table I met that night. She jumped out of her seat and gave me a hearty greeting!

    "Hey nice to see you again Scott! My friends and I still talk about how enjoyable our cereal conversation was with you and Mitch. We'll never forget that!"

    This reveals the first key to Locating the CPI: asking engaging, open ended questions. In other words, questions that don't elicit a yes or no answer or a monosyllabic conversation killer like “F.I.N.E” or “ehh.”

    When you meet someone for the first time, pose questions that begin with “What’s your favorite…?” “How long have you been…?” and “How did you get started…?” Questions like these build rapport, spark creativity and invite people to share experiences and preferences. What’s more, they show interest in people’s opinions and insights.

    TIP #1: What people LIKE is just as important as what they ARE LIKE.

    Blank Blank Blank
    Another way to Locate the CPI is with compliments. If you want to be unforgettable in your first impressions, giving a compliment – and doing so effectively – is a fail safe method. Now, I’m not talking about cheap flattery. There is a right and wrong way to do this.

    If someone came up to you and said, “Hey, uh…you’re cute!” or “You smell good,” would you feel flattered? Would you feel like they took an interest in you? Probably not. Stuff like this just shows that someone is looking for an easy out, or an easy in.

    But there’s a way to structure a compliment that’s simple and effective. I like to call it “The Blank Blank Blank Theory.” Compliments have to be specific or else they don’t sound heartfelt. So, according to the formula, you say:

    I (blank) your (blank) because (blank). For example: “ I like that watch – it’s very classy. Where’d you get it?”

    (Notice I added an open ended question at the end of the compliment.)

    Specifically when you compliment things, asking people where they got something is a great way to get a story or some background information. How many times have you asked someone this question who answered with “When I was on vacation”? That always generates a synchronized, detailed conversation – especially if you’ve been to some of the same places they have.

    TIP #2: It’s all about going from HOW are you to WHO are you.

    The Sweetest Sound
    The last tool that will help you Locate the CPI is an inquiry about a person’s name. In addition to the importance of identifying, amplifying and remembering a person’s name, asking about the name itself will make you UNFORGETTABLE every time.

    Have you ever had a conversation that

    Fixed Asset Management: Keep Up-To-Date With The Latest Tools
    There are a number of ways in which businesses today streamline their productivity and returns over investment. One of the best ways to make you levels of profit improve is to have a system for fixed asset management in place. As the name suggests, “fixed asset management” means the management of your assets such as; your buildings, equipment and fixtures in an office, software, computer hardware, vehicles, and even the labor associated with the production of your products.What is a Fixed Asset ManagementAs one might guess, the term encompasses a large variety of objects. As fixed assets typically involve cash, this system is often times administrated by an accounting department. On
    n other words, questions that don't elicit a yes or no answer or a monosyllabic conversation killer like “F.I.N.E” or “ehh.”

    When you meet someone for the first time, pose questions that begin with “What’s your favorite…?” “How long have you been…?” and “How did you get started…?” Questions like these build rapport, spark creativity and invite people to share experiences and preferences. What’s more, they show interest in people’s opinions and insights.

    TIP #1: What people LIKE is just as important as what they ARE LIKE.

    Blank Blank Blank
    Another way to Locate the CPI is with compliments. If you want to be unforgettable in your first impressions, giving a compliment – and doing so effectively – is a fail safe method. Now, I’m not talking about cheap flattery. There is a right and wrong way to do this.

    If someone came up to you and said, “Hey, uh…you’re cute!” or “You smell good,” would you feel flattered? Would you feel like they took an interest in you? Probably not. Stuff like this just shows that someone is looking for an easy out, or an easy in.

    But there’s a way to structure a compliment that’s simple and effective. I like to call it “The Blank Blank Blank Theory.” Compliments have to be specific or else they don’t sound heartfelt. So, according to the formula, you say:

    I (blank) your (blank) because (blank). For example: “ I like that watch – it’s very classy. Where’d you get it?”

    (Notice I added an open ended question at the end of the compliment.)

    Specifically when you compliment things, asking people where they got something is a great way to get a story or some background information. How many times have you asked someone this question who answered with “When I was on vacation”? That always generates a synchronized, detailed conversation – especially if you’ve been to some of the same places they have.

    TIP #2: It’s all about going from HOW are you to WHO are you.

    The Sweetest Sound
    The last tool that will help you Locate the CPI is an inquiry about a person’s name. In addition to the importance of identifying, amplifying and remembering a person’s name, asking about the name itself will make you UNFORGETTABLE every time.

    Have you ever had a conversation that

    How to Make Your Business a Success
    RespectRespect: The client’s perception of your value, excellence, usefulness, or importance. concede addresses the client’s query, “What can this person or trade do for me?”Respect can be articulated by explicitly answering these questions throughout the sales phase:From this point forward, we will let you in on little secrets that will help you implement this subject into your life.• How much? (what the client can guess to achieve by industry with you — in better sales, decrease overheads, etc.)• How soon? (when the buyer will be able to gather the value)• How sure? (proof that the buyer will in truth attain the assess stated)Provide norms for the
    ot talking about cheap flattery. There is a right and wrong way to do this.

    If someone came up to you and said, “Hey, uh…you’re cute!” or “You smell good,” would you feel flattered? Would you feel like they took an interest in you? Probably not. Stuff like this just shows that someone is looking for an easy out, or an easy in.

    But there’s a way to structure a compliment that’s simple and effective. I like to call it “The Blank Blank Blank Theory.” Compliments have to be specific or else they don’t sound heartfelt. So, according to the formula, you say:

    I (blank) your (blank) because (blank). For example: “ I like that watch – it’s very classy. Where’d you get it?”

    (Notice I added an open ended question at the end of the compliment.)

    Specifically when you compliment things, asking people where they got something is a great way to get a story or some background information. How many times have you asked someone this question who answered with “When I was on vacation”? That always generates a synchronized, detailed conversation – especially if you’ve been to some of the same places they have.

    TIP #2: It’s all about going from HOW are you to WHO are you.

    The Sweetest Sound
    The last tool that will help you Locate the CPI is an inquiry about a person’s name. In addition to the importance of identifying, amplifying and remembering a person’s name, asking about the name itself will make you UNFORGETTABLE every time.

    Have you ever had a conversation that

    Effective Problem Solving with Creativity
    The preference to stay as we are right now is the norm rather than exception. The uncertainty and risk associated with new things and new ideas are the main reason for the avoidance attitude. We need to adapt and change to survive. Remaining status quo is not going to bring you anywhere. Organizations need to accept the truth – either they innovate or die.Managers who wish to survive and grow need to adopt innovation as one of their basic strategies. Innovation demands that the people in the organization learn to THINK CREATIVELY, so that they are able to bring about new ideas. We are trained to filter and sort information. This makes the decision making easy. Solutions are brought
    nt.)

    Specifically when you compliment things, asking people where they got something is a great way to get a story or some background information. How many times have you asked someone this question who answered with “When I was on vacation”? That always generates a synchronized, detailed conversation – especially if you’ve been to some of the same places they have.

    TIP #2: It’s all about going from HOW are you to WHO are you.

    The Sweetest Sound
    The last tool that will help you Locate the CPI is an inquiry about a person’s name. In addition to the importance of identifying, amplifying and remembering a person’s name, asking about the name itself will make you UNFORGETTABLE every time.

    Have you ever had a conversation that begun about someone’s name, but continued about their name for a few minutes? It’s great when this happens! And you can be certain the other person is enjoying the conversation because it’s all about them. So the CPI is: them!

    Once after giving a speech, a member of the audience approached me and introduced herself as Hannah. To find out if it was a palindrome, I asked her about the spelling. When she handed me her card, immediately her name struck a chord in me.

    One of my favorite books as a child was called “Hannah Is a Palindrome.” This book was about a young girl in third grade named Hannah. One day her classmates started to make fun of her because the teacher told the class that “Hannah was a palindrome.”

    “Ha ha! Hannah is a palindrome, Hannah is a palindrome! Nah, nah, n-na nya!”

    But when the teacher explained to her students that “palindrome” meant a word that could be spelled forward and backwards, a long “ooooh” came over the students. After that, everyone loved Hannah and all the kids were envious of her special name.

    This was the story I told to Hannah, the audience member. To my surprise, she’d read the book before! We talked all about nicknames, palindromes, children’s books and more! Simply because the conversation revolved around one thing: her name.

    TIP #3: Don’t just use someone’s name – inquire about someone’s name.

    How Are You Similar?
    An essential element for flawless first impressions is helping other person realize how similar they are to you. You accomplish this goal by locating the CPI (common point of interest). With the combination of open ended questions, compliments and conversations that focus on them as the topic of discussion, you will be certain to be UNFORGETTABLE!

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