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  • Casual Articles - Unforgettable First Impressions Part 2: It's All About Them!

    Your Performance Review: Sabotage or Springboard?
    Not long ago a woman contacted me the day after she had the worst performance appraisal of her career. Feeling blindsided by unwarranted criticism and unrecognized for the hard work she had contributed during the year, she was ready to walk away from her job!At that point all I could do was damage control. While I was able to offer advice and strategies to help her gain clarity about what happened, minimize the damage to her self esteem, and help her re-establish communication with her boss, how much better it would have been had she come to see me before her performance review! We could have tracked her progress on key projects, identified challenges she has faced, and developed an action plan to help her overcome them. She might have even walked away with praise and a raise instead of criticism.Follow these suggestions to make your next performance review a springboard to success.1. MEET WITH YOUR MANAGER TO SET GOALS FOR THE COMING YEAR. Ask your bos
    manner will make people feel more connected to you.

    How can you make the other person feel superior to you?
    One of my favorite Emerson quotations is, “Every man is my superior in some way, and in that, I learn of him.”

    When you first meet someone, a great tip is to tell them how much you’ve learned from them in the short time you’ve talked. Thank them for enlightening you. Even write down suggestions, tips, names or things they told you right in front of them. Remember, people hate those who make them feel their own inferiority.

    Do they feel like they already know you?
    If you ever hear someone say, “God I feel like we’ve known each other

    The 5 Hiring Best Practices For Every Small Business
    You probably don't need a reminder, but it's already the 4th quarter of 2006. The year is more than 75 percent up. So have you accomplished 75 percent of your important productivity, sales and revenue goals?If you have, congratulations. If not, what are you doing to make this your best year ever?Whether you still have the motivation to meet your potential this year or you've given up and are waiting until 2007 to take the necessary steps, this article contains the quickest and easiest way to improve the productivity, sales and profitability of your organization.Stop Waiting Until All Else Fails:I'm sure you've tried just about everything this year to increase the profitability of your company from updating technology to modifying marketing to reorganizing your systems. All in attempts to improve the motivation, teamwork and productivity of your people.Chances are, none of these costly endeavors have been as successful as you'd like. Th
    Jean de la Bruyere said, “The great gift of conversation lies less in displaying it ourselves than in drawing it out of others. He who leaves your company pleased with himself and his own cleverness is perfectly well pleased with you.”

    Every conversation, interaction and encounter has some kind of emotional effect on both parties:

    How you feel about yourself
    How you feel about others
    How others feel about you
    How others feel about themselves

    In order to make an UNFORGETTABLE! first impression (not just a good first impression), you must focus on the last of these four effects: how others feel about themselves.

    The 6 Essential Elements for Flawless First Impressions are part of Scott Ginsberg's the UNFORGETTABLE! Audio System.

    To solidify this element, ask yourself the following seven questions. If you can answer them while connecting with new people, you will be certain to become UNFORGETTABLE!

    How comfortable is the other person?
    The most socially gracious people are those who make others feel comfortable. Comfort can be broken into two parts: level and touch. First let’s talk about level. When interacting with someone, always synchronize your posture both vertically and horizontally. For example, if one person is sitting, the other should do the same.

    One group of people who understand the value of synchronizing their posture is food servers. I remember eating at my local Steak ‘N Shake in St. Louis last year during a very busy time of night. My server – and also everyone else’s server – was running around the understaffed restaurant like a mad man. He finally came to my table and, once he caught his breath, introduced himself and sat down.

    “I can’t stand up anymore – it’s too crazy! Anyway, you must be Scott, right?” he joked as he pat my shoulder, “Well I’m Brian. What can I get for you?”

    As Brian sat eye to eye with me I felt connected to him. I even felt his pain – he was the only server in the place, but he still managed to adjust to my level.

    Psychologically, level adjustments like this are one of many factors that contribute to an average increase in tips. I worked in food service for many years and never encountered a manager who didn’t remind us of this tactic. But my managers also encouraged another practice that was effective for first impression – and tip – management: touch.

    This is the second component to making the other person feel comfortable. Especially when it comes to handshakes, high-fives, shoulder brushes and pats on the back, incorporating the slightest bit of touch in an appropriate and non-violating manner will make people feel more connected to you.

    How can you make the other person feel superior to you?
    One of my favorite Emerson quotations is, “Every man is my superior in some way, and in that, I learn of him.”

    When you first meet someone, a great tip is to tell them how much you’ve learned from them in the short time you’ve talked. Thank them for enlightening you. Even write down suggestions, tips, names or things they told you right in front of them. Remember, people hate those who make them feel their own inferiority.

    Do they feel like they already know you?
    If you ever hear someone say, “God I feel like we’ve known each other

    How Aggressive is Your Marketing?
    Cathy, a business writer, emailed me and said, "Boy, do I need to work on my Web site this year!" I gave her a couple of ways to improve her site and had her look at several websites that sell effectively on the Internet. Her response was a common one; she thought those sites were marketing aggressively and she worried about turning her prospects off with a "hard sell."Are you concerned about being too aggressive in your marketing?No one in business wants to be seen as the stereotypical used car salesman, who tries to sell you a lemon by claiming the car was owned by a little old lady who never drove it. And are prospects really convinced by promises that are too good to be true? "Start your own business and make $200,000 in just two weeks!" Then there are the salespeople who drive everyone crazy with their annoying cold calls at dinner time...You could try the "soft sell" approach; in your marketing materials, simply state your company's name and includ
    r Flawless First Impressions are part of Scott Ginsberg's the UNFORGETTABLE! Audio System.

    To solidify this element, ask yourself the following seven questions. If you can answer them while connecting with new people, you will be certain to become UNFORGETTABLE!

    How comfortable is the other person?
    The most socially gracious people are those who make others feel comfortable. Comfort can be broken into two parts: level and touch. First let’s talk about level. When interacting with someone, always synchronize your posture both vertically and horizontally. For example, if one person is sitting, the other should do the same.

    One group of people who understand the value of synchronizing their posture is food servers. I remember eating at my local Steak ‘N Shake in St. Louis last year during a very busy time of night. My server – and also everyone else’s server – was running around the understaffed restaurant like a mad man. He finally came to my table and, once he caught his breath, introduced himself and sat down.

    “I can’t stand up anymore – it’s too crazy! Anyway, you must be Scott, right?” he joked as he pat my shoulder, “Well I’m Brian. What can I get for you?”

    As Brian sat eye to eye with me I felt connected to him. I even felt his pain – he was the only server in the place, but he still managed to adjust to my level.

    Psychologically, level adjustments like this are one of many factors that contribute to an average increase in tips. I worked in food service for many years and never encountered a manager who didn’t remind us of this tactic. But my managers also encouraged another practice that was effective for first impression – and tip – management: touch.

    This is the second component to making the other person feel comfortable. Especially when it comes to handshakes, high-fives, shoulder brushes and pats on the back, incorporating the slightest bit of touch in an appropriate and non-violating manner will make people feel more connected to you.

    How can you make the other person feel superior to you?
    One of my favorite Emerson quotations is, “Every man is my superior in some way, and in that, I learn of him.”

    When you first meet someone, a great tip is to tell them how much you’ve learned from them in the short time you’ve talked. Thank them for enlightening you. Even write down suggestions, tips, names or things they told you right in front of them. Remember, people hate those who make them feel their own inferiority.

    Do they feel like they already know you?
    If you ever hear someone say, “God I feel like we’ve known each other

    Notable News - The Branding Myth
    How many times have you heard of seen advertising for a graphic design company that states that they do branding?If you think branding is a logo, letterhead, or web design with all the same look, and colours, then it's true...they can "do branding".Let's take a look at one of the world's best-branded companies, McDonalds. You may not like the food, but if someone says "golden arches" you know what institution they are talking about. Mickey D, McCoffee and Big Mac all bring the same familiar name to mind. You each may have a different reaction to the thought of eating there, but any one of the many product names will trigger the bigger picture.Think about the things you know from each of your McDonalds experiences: You know they have salty fries, the food is fast, and there is a system to everything they do. The staff often says the same things to you. You can get the same core menu items all over the world. If you take the time to th
    son is sitting, the other should do the same.

    One group of people who understand the value of synchronizing their posture is food servers. I remember eating at my local Steak ‘N Shake in St. Louis last year during a very busy time of night. My server – and also everyone else’s server – was running around the understaffed restaurant like a mad man. He finally came to my table and, once he caught his breath, introduced himself and sat down.

    “I can’t stand up anymore – it’s too crazy! Anyway, you must be Scott, right?” he joked as he pat my shoulder, “Well I’m Brian. What can I get for you?”

    As Brian sat eye to eye with me I felt connected to him. I even felt his pain – he was the only server in the place, but he still managed to adjust to my level.

    Psychologically, level adjustments like this are one of many factors that contribute to an average increase in tips. I worked in food service for many years and never encountered a manager who didn’t remind us of this tactic. But my managers also encouraged another practice that was effective for first impression – and tip – management: touch.

    This is the second component to making the other person feel comfortable. Especially when it comes to handshakes, high-fives, shoulder brushes and pats on the back, incorporating the slightest bit of touch in an appropriate and non-violating manner will make people feel more connected to you.

    How can you make the other person feel superior to you?
    One of my favorite Emerson quotations is, “Every man is my superior in some way, and in that, I learn of him.”

    When you first meet someone, a great tip is to tell them how much you’ve learned from them in the short time you’ve talked. Thank them for enlightening you. Even write down suggestions, tips, names or things they told you right in front of them. Remember, people hate those who make them feel their own inferiority.

    Do they feel like they already know you?
    If you ever hear someone say, “God I feel like we’ve known each other

    Essentials to Customer Loyalty
    Every business, whether online or offline, needs customer loyalty in order to be established for the line of work it is trying to be known for. All businesses work hard not just to get a good impression but to make a lasting one of reliability and value that makes them acquire the hard-earned customer loyalty. Especially with industries that are mainly service oriented, having customer loyalty is synonymous to bigger earnings and more opportunities to grow. There are different essential that can pave the road to customer loyalty for businesses.Link up with other subscriptions If you are still new to the business, linking up with other more well-established websites related to what you are selling will help you get noticed. The loyal followers of what you are linking up to may also link up on you and conjoin thoughts of your website to be related to that which they faithfully subscribe to. If you manage to invest a certain amount to advertise your site and link up wit
    pain – he was the only server in the place, but he still managed to adjust to my level.

    Psychologically, level adjustments like this are one of many factors that contribute to an average increase in tips. I worked in food service for many years and never encountered a manager who didn’t remind us of this tactic. But my managers also encouraged another practice that was effective for first impression – and tip – management: touch.

    This is the second component to making the other person feel comfortable. Especially when it comes to handshakes, high-fives, shoulder brushes and pats on the back, incorporating the slightest bit of touch in an appropriate and non-violating manner will make people feel more connected to you.

    How can you make the other person feel superior to you?
    One of my favorite Emerson quotations is, “Every man is my superior in some way, and in that, I learn of him.”

    When you first meet someone, a great tip is to tell them how much you’ve learned from them in the short time you’ve talked. Thank them for enlightening you. Even write down suggestions, tips, names or things they told you right in front of them. Remember, people hate those who make them feel their own inferiority.

    Do they feel like they already know you?
    If you ever hear someone say, “God I feel like we’ve known each other

    How To Make Serious Amounts of Money
    Part OneIn my opinion no other business venture seems as inviting, or attracts as many people to it, as that of selling via mail order. To all intents and purposes on the surface, it appears to be an easier and faster way to become rich quickly and effortlessly than almost any other method of doing business.After all, all the people in the whole wide world are potentially customers; the great thing is you can work from the privacy and comfort of your own home; you get to set your own working hours; and best of all you have no one to answer to but yourself. That is of course unless your like me and hen pecked and under the wife's thumb for the sake of peace and quite; in that case you have 'She Who Must Be Obeyed', to answer to but hey you can't have everything your own way now can you. (sorry about that last bit, it's a running joke between me and my friends and I just couldn't stop myself from writing it; I tried, promise.)Ideally, in order to succeed y
    manner will make people feel more connected to you.

    How can you make the other person feel superior to you?
    One of my favorite Emerson quotations is, “Every man is my superior in some way, and in that, I learn of him.”

    When you first meet someone, a great tip is to tell them how much you’ve learned from them in the short time you’ve talked. Thank them for enlightening you. Even write down suggestions, tips, names or things they told you right in front of them. Remember, people hate those who make them feel their own inferiority.

    Do they feel like they already know you?
    If you ever hear someone say, “God I feel like we’ve known each other for years!” or “We really seemed to hit it off!” you’re on the right track to making an UNFORGETTABLE! first impression.

    But you can’t get to this point in the conversation without self-disclosure. Self-disclosure is the process of making yourself manifest to another. It starts with little pieces of information like your name, but as you locate the CPI, or Common Point of Interest and share your opinions and attitudes, you will find that the other person will reciprocate the same back to you. This norm of reciprocity is another way of saying, “I’ll show you mine if you show me yours.”

    Now, be careful here. Say the wrong thing and you might hear one of the most annoying, overused clich?s of the past 10 years come out of your conversation partner’s mouth: “Too Much Information!” As frustrating as this phrase may be, if someone says it, you’ve obvious crossed the line. Sometimes you may be several miles past the line. So be liberal with the amount of information you reveal. And be sure your level of intimacy matches that of the other person. You’ll have no problem connecting with someone as if you “already know each other.”

    How engaged is the other person?
    Remember this: two monologues do not make a dialogue. (Some people just yap back and forth without engaging the other person like they're talking to a wall!) So incorporate both people! An important phrase you can use to assure the dialogue is: “What About You?” This sentence is the epitome of having an Other Orientation.

    It also allows you to turn the tables. Stop talking for once and find out what they’re thinking. If you reciprocate back and forth and keep both parties engaged, you will be well on your way to creating an UNFORGETTABLE! First Impression.

    Are they uncertain?
    A common reason people feel uncertain during the limited first impression window is the forgetting of names. A person’s name is the sweetest sound they’ll ever hear, but even more shocking is that a person’s name is the single context of human memory most apt to be forgotten.

    So ASSUME that they have forgotten your name, and provide them with some help accordingly. First of all, wear your nametag. There’s nothing more frustrating than unexpectedly being unable to use a nametag as crutch for a brain fart.

    Secondly, practice the “Third Person Trick.” This involves telling a story or an anecdote about yourself that helps others with your name without them suffering a loss of face. For example:

    “…so when the airport security said, ‘Scott Ginsberg, please come with us for a body cavity search,’ I knew I was in trouble.”

    “Oh thank you for saying your name!” they silently say to themselves.

    Works eve

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