Casual Articles - Business

Top Three Ways to Get Bilingual Jobs
With the country’s immigrant population booming, the need for bilingual jobs continues to increase. But how do you single yourself out from the crowd and effectively market your bilingual skills? An average of 880,000 documented people immigrate to the United States each year, and corporations are struggling to meet the needs of a progressively multi-lingual population. Bilingual personnel are more valuable than ever; the flip side is that a large portion of the new consumers are also bilingual jobseekers. As a bilingual jobseeker you need a way to make your resume stand out.There is no nationwide test to certify your bilingual status. Some states require certification for specific jobs (such as court translation), and some government jobs require a screening test after you are singled out as a promising candidate. Unfortunately, employers are just getting used to screening bilingual applicants and are often unaware that there is no standardized test. They will inevitably ask you about your official credentials. There are three ways to assure them that you are

ally beneficial relationships. It's not schmoozing, it's not handing out business cards, it's not selling, it's not marketing, and it's not small talk. Some of those activities might be part of networking, but be careful not to confuse form with function. Networking is a process that takes the right attitude, patience

Throw that Pen - Get a Chemical Signature
May I lick the contract?The Chemical Signature is a simple concept: make your ink unique by mixing a new color and adding secret components. Even salt and sugar will do it. Now, the custom ink could have been invented by Da Vinci, but without Internet it would have been very hard to associate a person with its Own Ink. It is possible now for everyone to have a custom ink, adding safety to signatures and rubberstamps. The ink is obtained by mixing standard colors in different proportions. As a first step in validation, the colors are shown in a website, under a code.The additional components that add safety to the OwnInk system are substances that are easy to detect, if you know what you are looking for. If you do not, you need a multimillion dollar lab and many hours of expert chemists or biochemists. To know some of the secret components, the validator needs to register in a website. More components mean more safety levels, and more requirements for validators.What is wrong with the $1 ball pen?In these times of digital signatures, nobody pays

Let's test your knowledge on networking:

1)The best definition of networking is:
a) Schmoozing at meetings and events
b) The solicitation of funds
c) Building and maintaining mutually beneficial relationships
d) Marketing and selling your products and services to everyone in the room so you can meet your sales quota before your boss fires you

2) Why do you network?
a) To develop your business
b) To help other people
c) To share information
d) All of the above

3) What are the most effective ways to network?
a) Regularly attending meetings, events and activities
b) Talking to random people in the streets, stores, busses and bathrooms
c) Offering referrals, resources and recommendations
d) It doesn't matter as long as you help others first and remember that it ain't about you

4) True or False: Networking is not a skill, but rather a hereditary trait passed down from your father not unlike height or Male Pattern Baldness.

5) True or False: Networking isn't always strategic, but frequently occurs by an accident and/or stroke of luck which falls in your lap like a gift from God.

Networking is the development and maintenance of mutually beneficial relationships. It's not schmoozing, it's not handing out business cards, it's not selling, it's not marketing, and it's not small talk. Some of those activities might be part of networking, but be careful not to confuse form with function. Networking is a process that takes the right attitude, patience

IT Marketing: Improving Postcard Response
One of the biggest mistakes that I see when people are doing postcard mailings is there's no urgency. What does that mean? That means that even if I'm interested in hiring you, there's no compelling reason to do so now. I will just file your card away with my other computer related stuff.Now if I got that postcard and it said this company is offering a free system analysis to the first 25 people that respond in the greater Anytown area, then I may have more reason to respond. They might say, “You know, our computers are really screwed up. This free system analysis, it says there's no obligation, no purchase required or anything like that. I want to be one of the first 25. I'd better call them now.”IT Marketing: Limit Your Response One Way or AnotherIf you don't want to limit it to the number of people, limit it by date. The urgency and the scarcity can do absolute wonders. Talk to anyone who's serious about direct mail or online marketing. Urgency and scarcity are extremely powerful motivators. If you want someone to take action with the respo

you can meet your sales quota before your boss fires you

2) Why do you network?
a) To develop your business
b) To help other people
c) To share information
d) All of the above

4) True or False: Networking is not a skill, but rather a hereditary trait passed down from your father not unlike height or Male Pattern Baldness.

5) True or False: Networking isn't always strategic, but frequently occurs by an accident and/or stroke of luck which falls in your lap like a gift from God.

Are Employees Really Your Most Precious Asset?
I have yet to walk into a company during my thirty five years in the industry that didn’t have some form of this statement about the value of employees printed somewhere. A mission statement, in their employee handbook, on a poster on the wall, the company newsletter and even in the strategic plan for the very few that actually have a strategic plan. However, when I think about it, I almost want to puke. Why ? Because the majority of the company’s that make this claim have no idea what it really means to treat their employees like their most important asset.Listen carefully, if you don’t treat your employees like your most important asset --- Then they certainly will not act nor will they perform like your most important asset. And that means you are missing the greatest opportunity in the world to leverage talent in creating competitive advantage in your market place. Make no mistake, it is your employees that create core competencies and core competencies create competitive advantage.Kudos to every company out there that has figured this out but you

and activities
b) Talking to random people in the streets, stores, busses and bathrooms
c) Offering referrals, resources and recommendations
d) It doesn't matter as long as you help others first and remember that it ain't about you

4) True or False: Networking is not a skill, but rather a hereditary trait passed down from your father not unlike height or Male Pattern Baldness.

5) True or False: Networking isn't always strategic, but frequently occurs by an accident and/or stroke of luck which falls in your lap like a gift from God.

Negotiating With Outside Sales People
If you own a small business no doubt you have either thought of or been approached by someone offering to do sales for you. Generally these folks will work for commission and expenses and sometimes land your company some big deals. Of course you know that they will be representing your company and they need a little bit of knowledge about how it all works, what your services can or cannot do and the limitations and uses for your products and any warranties you offer.Next comes the tricky part, settling on a price or commission and terms. This of course is all about negotiation and chances are the salesman has better negotiation skills than you, but remember he has no costs and you have all the burden when he makes a sale. So, the commission split needs to consider this as you will be giving away some of what would be your normal profit to him.Additionally, the best bet is to have a commission graduation scale, the more he sells the more percentage he gets in the future, think of it as golden handcuffs so he is also on the line for future sales and can m

ditary trait passed down from your father not unlike height or Male Pattern Baldness.

5) True or False: Networking isn't always strategic, but frequently occurs by an accident and/or stroke of luck which falls in your lap like a gift from God.

Building Brand Consistency: Materials Checklist
As a graphic designer, I work with clients that range in size from a few people to tens of thousands. If you are reading this, you probably work for an organization somewhere in between. No matter what size your company is, you need a cohesive system that simplifies marketing and communications while building your brand. Implementation is always more difficult in large companies -- there are more people who need to understand the importance of branding standards, more people who are resistant to change and more people who really don't care about any of it. It's easier to get all five employees in on the same page than all 5,000.Small or large, high quality consistent design is imperative to the success of a company. Actually, I have seen great success with poor-quality consistent design. I was recently in Las Vegas, and for those of you who have never been, Las Vegas is at once a creative Mecca and cesspool. On every sidewalk, every ten feet, someone in a smock is handing out cards. The cards are poorly printed, cheap, loud and ugly. With a photo of an excessi

Networking is one of, if not THE leading way to increase your business. In fact, I get almost 100% of my business from some form of networking. And with proper preparation and implementation, a networking plan can be your catalyst for dramatically changing the way you deal with, obtain and maintain your business relationships.

Networking is also sharing information. Your most valuable resource is other people. And the supply never ends! I once read a quotation from my favorite author, a philosopher by the name of Anonymous, who said, "Even though it's not what you know but who you know - remember that who you know teaches you what you know."

Networking is a skill. It is not an inherent trait. It takes time to develop. Now, clearly some people are more extroverted, friendly and outgoing than others. And that certainly helps. But anyone can develop their networking skills with a little research and plenty of practice, and in so doing become a monument of approachability.

Networking is helping others. Some people just don't get it. They honestly believe it's all about them. False. Networking is, as aptly stated by Zig Ziglar "getting what you want by helping other people get what they want f

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More and more information suggests that multitasking, more often than not results in outcomes that are far from optimum.

A fundraiser if done incorrectly can have a strong negative effect, and may even end up costing the organization money rather than making it money. To keep your fundraising efforts on track, and prevent your fundraising efforts from becoming fundraising failures consider the following five common mistakes made during fundraising.

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