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Casual Articles - Five Steps for Expanding Your Customer Base with Guerilla Networking
A 2000 Page Marketing Lesson, Part 2
Well, here it is, as promised.Yesterday...I promised that I would tell you why good Yellow Pages Advertisements separate themselves from the rest of the very large pack.Two primary reasons:1) Use a Benefit - laden headline instead of the boring "Dr. John's Chiropractic Clinic, Open 7,000 hours" headline you see. Get to the benefits, what does your product or service give me?That should be the first thing I see as a consumer, not the name of your business and phone number. I am looking through the phone book...I will find the phone number on my own thank you. :)You can also take a "news story" approach to the headline...which leads to the number two separator from other ads...
size and stature of the group.Well, here it is, as promised.Yesterday...I promised that I would tell you why good Yellow Pages Advertisements separate themselves from the rest of the very large pack.Two primary reasons:1) Use a Benefit - laden headline instead of the boring "Dr. John's Chiropractic Clinic, Open 7,000 hours" headline you see. Get to the benefits, what does your product or service give me?That should be the first thing I see as a consumer, not the name of your business and phone number. I am looking through the phone book...I will find the phone number on my own thank you. :)You can also take a "news story" approach to the headline...which leads to the number two separator from other ads...
The goal of the guerilla network is to expand your customer base
How To Rebuild Trust
Here are some quick thoughts on ways to turn things around.Determine the real reasons why trust has diminished. Is it a problem in your industry? Something that happened in your company such as layoffs? Or is it personal – they don’t trust you? Don’t rush out and create a new program or incentive scheme until you know the nature of the problem.Determine what the implications of lower trust are. What is missing as a result? Does customer service or quality suffer? Is loyalty lower?Now you’ve got the data you need to begin to address the problem. Be wary of window-dressing solutions. Don’t try to pump people up or paint over the problems. You’ll just waste your money and will risk adding to the cynicism. The only way to rebui
As a single company, it is impossible to provide your customers with all the services they desire for every aspect of their life; but with guerilla marketing, you can come close. By partnering with companies that provide different, yet complimentary, services to your business, you can create a network of reliable resources for your customers. In turn, your company will gain credibility and strength from the size and stature of the group.Here are some quick thoughts on ways to turn things around.Determine the real reasons why trust has diminished. Is it a problem in your industry? Something that happened in your company such as layoffs? Or is it personal – they don’t trust you? Don’t rush out and create a new program or incentive scheme until you know the nature of the problem.Determine what the implications of lower trust are. What is missing as a result? Does customer service or quality suffer? Is loyalty lower?Now you’ve got the data you need to begin to address the problem. Be wary of window-dressing solutions. Don’t try to pump people up or paint over the problems. You’ll just waste your money and will risk adding to the cynicism. The only way to rebui
The goal of the guerilla network is to expand your customer base b
FREE Color Display Ads Boost Sales Using Very Low Cost New Product Releases
Back when I was in manufacturing our most effective advertising came from New Product news releases! Magazine editors love them, for they are what turn on their technical readers, so accept them free! The great part is you write them, just as you would write an effective display ad and mail the one page News Release with color photo to as many editors as you can find that may have an interest.Our business was very specialized, making high voltage test equipment, so only found (42) magazines that might have an interest in publishing our news releases but at least one out of (42) always did and usually 2-3 took each one! Being National Magazines we could count on getting $5,000 - $10,000 in new orders from each release published!Once you get a
very aspect of their life; but with guerilla marketing, you can come close. By partnering with companies that provide different, yet complimentary, services to your business, you can create a network of reliable resources for your customers. In turn, your company will gain credibility and strength from the size and stature of the group.Back when I was in manufacturing our most effective advertising came from New Product news releases! Magazine editors love them, for they are what turn on their technical readers, so accept them free! The great part is you write them, just as you would write an effective display ad and mail the one page News Release with color photo to as many editors as you can find that may have an interest.Our business was very specialized, making high voltage test equipment, so only found (42) magazines that might have an interest in publishing our news releases but at least one out of (42) always did and usually 2-3 took each one! Being National Magazines we could count on getting $5,000 - $10,000 in new orders from each release published!Once you get a
The goal of the guerilla network is to expand your customer base
What Is The Role Of Online Sales Profiling Tools In The Overall Hiring Process
A good online sales profiling tool will actually provide you with a recommendation as to whether or not you should or should not hire a particular candidate and how well they are aligned with the requirements of a specific job.Often times the most troubling aspect of a search is being hot on a candidate and believing he or she is a good fit for a specific job assignment, only to have those hopes dashed by a non-hire recommendation coming back from your profiling tool. In those circumstances what do you do? Well, the real issue is that such a tool should not be used as the only set of information on which to base a hire/no hire decision. When we get back a no hire recommendation from our sales profiling tool, often times we still may make an offer to the candid
es that provide different, yet complimentary, services to your business, you can create a network of reliable resources for your customers. In turn, your company will gain credibility and strength from the size and stature of the group.A good online sales profiling tool will actually provide you with a recommendation as to whether or not you should or should not hire a particular candidate and how well they are aligned with the requirements of a specific job.Often times the most troubling aspect of a search is being hot on a candidate and believing he or she is a good fit for a specific job assignment, only to have those hopes dashed by a non-hire recommendation coming back from your profiling tool. In those circumstances what do you do? Well, the real issue is that such a tool should not be used as the only set of information on which to base a hire/no hire decision. When we get back a no hire recommendation from our sales profiling tool, often times we still may make an offer to the candid
The goal of the guerilla network is to expand your customer base
Criticism of Outsourcing - Quality of Service
“The type of service provides an indication of the abstract parameters of the quality of service desired. These parameters are to be used to guide the selection of the actual service parameters when transmitting a data through the particular network.”The Quality of Service can be defined as, "The measure of the degree of satisfaction of the user of the system".Quality of Service: It is not possible to guess what the customer wants. Detailed, sector-by-sector, surveys are required to provide information by transaction on how we are performing and what really matters to customers. This must be followed by rigorous root cause analysis and action to improve performance.In the ever more competitive environment of telecommunica
liable resources for your customers. In turn, your company will gain credibility and strength from the size and stature of the group.“The type of service provides an indication of the abstract parameters of the quality of service desired. These parameters are to be used to guide the selection of the actual service parameters when transmitting a data through the particular network.”The Quality of Service can be defined as, "The measure of the degree of satisfaction of the user of the system".Quality of Service: It is not possible to guess what the customer wants. Detailed, sector-by-sector, surveys are required to provide information by transaction on how we are performing and what really matters to customers. This must be followed by rigorous root cause analysis and action to improve performance.In the ever more competitive environment of telecommunica
The goal of the guerilla network is to expand your customer base
Fear of Change Can Hurt Your Business
Most people don’t like change. It means having to re-adjust routine, change habits and throw your order of process into upheaval. You are leaving your comfort zone. Most people don’t want to do this, so those people fail. Even when that change could mean something GOOD people balk.Internet marketing is no different. You get used to doing something one way, you use the same ad sources for your marketing, you go after promoting the same products, and your web pages even start looking the same. I have heard this saying from just about every successful business person I know:If you keep doing what you’re doing . . . you’re going to keep getting what you’re getting.When my income, my web site’s activity (visitors) and my fulfillment hit a plateau a
size and stature of the group.Most people don’t like change. It means having to re-adjust routine, change habits and throw your order of process into upheaval. You are leaving your comfort zone. Most people don’t want to do this, so those people fail. Even when that change could mean something GOOD people balk.Internet marketing is no different. You get used to doing something one way, you use the same ad sources for your marketing, you go after promoting the same products, and your web pages even start looking the same. I have heard this saying from just about every successful business person I know:If you keep doing what you’re doing . . . you’re going to keep getting what you’re getting.When my income, my web site’s activity (visitors) and my fulfillment hit a plateau a
The goal of the guerilla network is to expand your customer base by being a part of a diverse web of companies that will appeal to a wide range of customers. Because your company will be the only one in this web to offer your unique product category, every customer who enters into the web will be referred to you for that specific service.
1. Brainstorm
To establish a guerilla network, you must first consider what other resources could be provided for yo
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