Why Repetition is So Important for Marketing Success
In this marketing article I want to discuss one of the most important aspects of successful marketing – repetition. Successful companies use marketing repetition. Unsuccessful companies do not.As a marketing consultant, I speak with many businesses and there is one huge mistake that nearly all of them make in their marketing. They wrongly think it takes only one marketing piece to get a prospect to buy. They will send out one postcard or one sales letter or one email to a list of prospects and wonder why

How's That Working For You?
I often ask clients to tell me about the management and leadership practices they use. Recently, I asked one client how he organizes priorities and plans his work.He stated that he comes in each day and hits the ground running; he's constantly putting out fires, answering questions, solving problems, etc. Sound familiar? My first question for him was "How's that working for you?"It was obvious to me that it wasn't. This pattern was not allowing him to focus on the true priorities of his job or to

Career Change: Does A Job For Life Still Exist?
If you are considering a career change, you might first ask if there is still such a thing as a job for life?Realistically, it’s hard to still imagine someone working for the same company from the time they start working until the time they retire.Depending on the industry (and company) it isn’t unusual to see annual turnover rates of 15%-20% or more.At the high end, this would mean that in one year, 1 out of 5 people could change jobs. In some businesses, the turnover rate is much higher.iness.

A Reader's Digest survey has found burns specialist Dr Fiona Wood is Australia's most trusted person, followed by singer Olivia Newton-John and Tasmanian-born Crown Princess Mary of Denmark.

The survey is in its fifth year, but for the first time asked a statistically representative sample of 756 people who was the most trusted person out of a list of 100 well-known Australians.

"The better known you are, the more important that ability to instil trust becomes. But as our first Most Trusted People poll shows, you don't have to be running for prime minister to be put to the test," said the article published in the June edition of Readers Digest.

Interestingly women often do better than men.

For example, Prime Minister John Howard's wife Janette (at 74) is more trusted than her husband (85), while model, mum and charity patron Sarah O'Hare (43) is well ahead of her husband, media executive Lachlan Murdoch (93), and Home and Away starlet and m

or the first time asked a statistically representative sample of 756 people who was the most trusted person out of a list of 100 well-known Australians.

"The better known you are, the more important that ability to instil trust becomes. But as our first Most Trusted People poll shows, you don't have to be running for prime minister to be put to the test," said the article published in the June edition of Readers Digest.

Interestingly women often do better than men.

For example, Prime Minister John Howard's wife Janette (at 74) is more trusted than her husband (85), while model, mum and charity patron Sarah O'Hare (43) is well ahead of her husband, media executive Lachlan Murdoch (93), and Home and Away starlet and m

s our first Most Trusted People poll shows, you don't have to be running for prime minister to be put to the test," said the article published in the June edition of Readers Digest.

Interestingly women often do better than men.

For example, Prime Minister John Howard's wife Janette (at 74) is more trusted than her husband (85), while model, mum and charity patron Sarah O'Hare (43) is well ahead of her husband, media executive Lachlan Murdoch (93), and Home and Away starlet and m

ple, Prime Minister John Howard's wife Janette (at 74) is more trusted than her husband (85), while model, mum and charity patron Sarah O'Hare (43) is well ahead of her husband, media executive Lachlan Murdoch (93), and Home and Away starlet and mum-to-be Bec Cartwright (59) also is more trusted than her partner, tennis player Lleyton Hewitt (73).

"If we don't know someone personally, we'll judge based on whatever information we know about them at the time," said body language expert Alan Pease in the article.

In terms of professions, ambulance officers, firefighters and mothers were the most trusted, while politicians, car salesmen, real estate agents, psychics and journalists are the least trusted.

Fathers came in at 8 and life coaches at 20, after domestic cleaners at number 17. Consultants, trainers, speakers and authors weren't listed.

So whatever line of work you are in, how can you get noticed and be trusted?

Here are my Top 10 Tips To Be Noticed and Trusted:

1. Be Involved In Community Service.

Offer your time, expertise and skills to those that need it most, community or not-for-profit groups. Not only will you feel better, you will be noticed more and trusted. Accordin