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Casual Articles - Advanced Business Networking: Buiding Strategic Alliance Relationships
Are you one of the many who is plumb sick and tired of working for someone whose I.Q. equals the calories in a lettuce leaf? For an organization that mouths promises about Promoting From Within, while having a dozen ads on Monster.com? Whose idea of a Good Company Person is an employee who sits for hours in fruitless company meetings, then spends the rest of the
Being successful in business is all about taking action. Reading about taking your networking to the next level and building strategic alliances is useless unless you act
The key to attracting new customers to your business, whether online or off, lies in understanding a few simple things about how the brain works. Usually at an unconscious level, people are constantly scanning their environment to separate the relevant from the irrelevant, the safe from the potentially hazardous, the desirable from the unappealing. The major challenge
In just about any business there are natural referral partners. A real estate agent needs a mortgage broker and an inspector. A financial planner needs a CPA or accountant and an attorney. A graphic designer might need a marketing consultant or a copy writer. You get the picture.
By finding a core group of these complimentary businesses you can all help each other grow by bringing each other into new deals. You win because you’ll be getting business you might not have even known about otherwise, and your customer wins by working with professionals who are used to working together.
Building your strategic alliance network doesn’t have to be difficult. Start by identifying the types of products or services that you don’t offer that your clients consistently ask you about. If you’re a computer consultant and your clients are always asking if you know a good web designer or telephone systems vendor start there. You’ll already have something to offer to the potential partners you approach.
It’s very important that you choose solid trustworthy partners. You’ll be putting your reputation on the line every time you refer one of these people to your customer. A good rule of thumb is to only work with others that you would trust with your own business, or to help your mother, or best friend.
You can either build relationships with these potential partners one on one, or bring them all together in a private networking group where you can all learn to work together. Personally I prefer to combine these two approaches. Bring everyone together and you’ll be helping everyone else out that much more. In addition, continue to build a strong relationship with each individual so that they know they can trust you with their referrals.
The details of every strategic alliance are up to you. You might choose to pay a referral fee or share a percentage of your revenue (if that’s legal in your industry, you may need to check with your business attorney to be sure). You might just decide to refer business to each other and know that in the end it’ll work out. Working together you may also find that there are some great opportunities for cooperative advertising or working a trade show booth together. It’s up to you and your new strategic partner.
Being successful in business is all about taking action. Reading about taking your networking to the next level and building strategic alliances is useless unless you act
Although your business has become a fixture of the community that serves it well, you may never have been able to get out from under the accumulation of business related debt. Regardless of the reason, the business cash flow is not equal to the monthly bills, which are beginning to fall behind. With each payment that isn't made, the interest on the business debt contin
By finding a core group of these complimentary businesses you can all help each other grow by bringing each other into new deals. You win because you’ll be getting business you might not have even known about otherwise, and your customer wins by working with professionals who are used to working together.
Building your strategic alliance network doesn’t have to be difficult. Start by identifying the types of products or services that you don’t offer that your clients consistently ask you about. If you’re a computer consultant and your clients are always asking if you know a good web designer or telephone systems vendor start there. You’ll already have something to offer to the potential partners you approach.
It’s very important that you choose solid trustworthy partners. You’ll be putting your reputation on the line every time you refer one of these people to your customer. A good rule of thumb is to only work with others that you would trust with your own business, or to help your mother, or best friend.
You can either build relationships with these potential partners one on one, or bring them all together in a private networking group where you can all learn to work together. Personally I prefer to combine these two approaches. Bring everyone together and you’ll be helping everyone else out that much more. In addition, continue to build a strong relationship with each individual so that they know they can trust you with their referrals.
The details of every strategic alliance are up to you. You might choose to pay a referral fee or share a percentage of your revenue (if that’s legal in your industry, you may need to check with your business attorney to be sure). You might just decide to refer business to each other and know that in the end it’ll work out. Working together you may also find that there are some great opportunities for cooperative advertising or working a trade show booth together. It’s up to you and your new strategic partner.
Being successful in business is all about taking action. Reading about taking your networking to the next level and building strategic alliances is useless unless you act
We have all seen the little things that some companies give out to their customers and prospective customers – pens, and other small items – but what is a promotional item and what can it do?To answer the question, what is a promotional item, you first have to think about the word “promote”. Most companies promote themselves in a variety of ways: advertising on
It’s very important that you choose solid trustworthy partners. You’ll be putting your reputation on the line every time you refer one of these people to your customer. A good rule of thumb is to only work with others that you would trust with your own business, or to help your mother, or best friend.
You can either build relationships with these potential partners one on one, or bring them all together in a private networking group where you can all learn to work together. Personally I prefer to combine these two approaches. Bring everyone together and you’ll be helping everyone else out that much more. In addition, continue to build a strong relationship with each individual so that they know they can trust you with their referrals.
The details of every strategic alliance are up to you. You might choose to pay a referral fee or share a percentage of your revenue (if that’s legal in your industry, you may need to check with your business attorney to be sure). You might just decide to refer business to each other and know that in the end it’ll work out. Working together you may also find that there are some great opportunities for cooperative advertising or working a trade show booth together. It’s up to you and your new strategic partner.
Being successful in business is all about taking action. Reading about taking your networking to the next level and building strategic alliances is useless unless you act
There are two questions that seem to be most commonly asked by organisations who are looking to change the direction of their business; namely:1. Where do I start?and2. Why is it so hard?Research quoted by Henley Management College stated that the UK wastes around ?25Bn per year on improvement programmes which go wrong and our own research,
The details of every strategic alliance are up to you. You might choose to pay a referral fee or share a percentage of your revenue (if that’s legal in your industry, you may need to check with your business attorney to be sure). You might just decide to refer business to each other and know that in the end it’ll work out. Working together you may also find that there are some great opportunities for cooperative advertising or working a trade show booth together. It’s up to you and your new strategic partner.
Being successful in business is all about taking action. Reading about taking your networking to the next level and building strategic alliances is useless unless you act
Corporate Culture is one of the ingredients every corporation must have, says the book and sure enough our corporations are relentlessly working on it. But with all due respect, do the people in charge truly know the crucial importance of it? Do they know what this really means? Corporate Culture is a top priority in any corporation and should not be delegated!
Being successful in business is all about taking action. Reading about taking your networking to the next level and building strategic alliances is useless unless you act on it. Take a few minutes right now to think about the type of businesses you could build a strategic alliance with. Now, pick up the phone!
The journey of a thousand miles begins with a single step.
Happy networking!
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