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Casual Articles - So, What Do YOU Do? How to Nail Your Networking Intro
Find out how a writing and blogging campaign can help you to achieve uncommon results.Are you using the power of content-rich articles and blogs to deliver more bang for your buck?You should be!Traditional advertising is expensive and often fails to deliver the desired results.I've been there and done that. I have sunk countless dollars into advertising that literally did not do diddly squat for me or my business. In essence, the only one who benefited was the publisher and sales rep who sold me the ads.There is only one reason to advertise- to make money.Anyway that you look at it, advertising is an investment that should yield a measurable return to your bottom line and not just to the bottom line of the publication.
Okay, so you know you’ve got the best darn designer tap shoes and weather resistant tutus around, but you’re still falling short of the first million. Well, here are just five of the countless ways a VA can increase your revenue.1. Constant Cash Flow Rev up your Receivables. Do you invoice your clients promptly? If money isn’t coming in as quickly as you’d like, and your deposit slips are gathering dust, it’s time to turn over your billing to a Virtual Assistant. A VA will invoice your clients as frequently as you like, provide your customers a gentle reminder if something becomes overdue, or if you like, give them an assertive nudge when necessary.2. Word of Mouth Happy customers keep coming back, see the value in your service, and quickly
Ahhhhhhhhhh! Which one do you use? And when? And with whom?
Tough question. Especially because since the early 90’s, tens of thousands of articles, books, manuals and guides have been written on the topic of networking. And all of them address various techniques on how to answer the question: “So, what do you do?”
To put it in perspective, consider these results from a recent Google search:
*30 Second Commercial – 135,000 pages
*Elevator Speech – 128,000 pages
*Positioning Statement – 106,740 pages
*60 Second Commercial – 33,500 pages
*Defining Statement – 26,000
*Personal Introduction – 3,600 pages
Wow. Overwhelming, huh? Makes you wonder which one is right! Still, each of these techniques is some variety of your Networking Introduction. Unfortunately, it won’t come out the way all the books and articles say it will. It’s doubtful you’ll ever tell someone what you do in an elevator; you’ll probably never have exactly 30 or 60 seconds to do so; and the odds of you explaining it the same way each time are highly unlikely.
In REAL networking, you’ll be rushed, caught off guard and asked unexpected questions. You’ll meet people on busses and in bathrooms. You’ll address three strangers at a time, get interrupted mid-commercial, and sometimes, you won’t get a chance to say a single word until the last five seconds of a conversation. And all the while, you won’t have time to decide whether or not you should give your Elevator Speech, 30 Second Commercial or Defining Statement! Leave the Profession Forever
When stress runs out of control it leads to burnout. No news that this is a workplace problem. Every increase in productivity comes about not by magic but by effort and intensity. The workforce pulls together, works hard, puts in long hours and concentrates. The standards are set high. Of course there is stress.What is news, however, is that stress can lead to the loss of the highest motivated workers, managers and executives. The assumption would be otherwise. One would think the highest motivated people, especially among the ranks of managers and executives, would be the ones with the most staying power. But stress allowed to run out of control always goes in the same direction: burnout.There are five types of burnout:Leaving the profession
To put it in perspective, consider these results from a recent Google search:
*30 Second Commercial – 135,000 pages
*Elevator Speech – 128,000 pages
*Positioning Statement – 106,740 pages
*60 Second Commercial – 33,500 pages
*Defining Statement – 26,000
*Personal Introduction – 3,600 pages
Wow. Overwhelming, huh? Makes you wonder which one is right! Still, each of these techniques is some variety of your Networking Introduction. Unfortunately, it won’t come out the way all the books and articles say it will. It’s doubtful you’ll ever tell someone what you do in an elevator; you’ll probably never have exactly 30 or 60 seconds to do so; and the odds of you explaining it the same way each time are highly unlikely.
In REAL networking, you’ll be rushed, caught off guard and asked unexpected questions. You’ll meet people on busses and in bathrooms. You’ll address three strangers at a time, get interrupted mid-commercial, and sometimes, you won’t get a chance to say a single word until the last five seconds of a conversation. And all the while, you won’t have time to decide whether or not you should give your Elevator Speech, 30 Second Commercial or Defining Statement!<
Compassion is one of five principles of the Skilled Facilitator approach. (It's also one of the four core values of the approach.) I have already written about the other four principles: curiosity, commitment, accountability, and transparency.Compassion means temporarily suspending judgment so that you can appreciate others' perspectives or situations when they are different from your own. To be compassionate you need to be genuinely concerned about the other person or people's needs. You need to think about and feel it from their perspective.Here's a simple example. When I'm teaching facilitators to work with groups, sometimes they get really frustrated by the group. The group members don't stay on task or they don't keep commitments. When the facilita
*60 Second Commercial – 33,500 pages
*Defining Statement – 26,000
*Personal Introduction – 3,600 pages
Wow. Overwhelming, huh? Makes you wonder which one is right! Still, each of these techniques is some variety of your Networking Introduction. Unfortunately, it won’t come out the way all the books and articles say it will. It’s doubtful you’ll ever tell someone what you do in an elevator; you’ll probably never have exactly 30 or 60 seconds to do so; and the odds of you explaining it the same way each time are highly unlikely.
In REAL networking, you’ll be rushed, caught off guard and asked unexpected questions. You’ll meet people on busses and in bathrooms. You’ll address three strangers at a time, get interrupted mid-commercial, and sometimes, you won’t get a chance to say a single word until the last five seconds of a conversation. And all the while, you won’t have time to decide whether or not you should give your Elevator Speech, 30 Second Commercial or Defining Statement!<
The Internet has made it very easy to find information about almost any topic. It is therefore very easy to use the Internet to help in finding businesses for sale. By just using a simple search option or any of the powerful search engines like Google or Yahoo, Ask, or MSN, you can get results instantly.Businesses are usually put up for sale for various reasons, including mounting debts, the ill health or death of the owner, heavy competition, a lack of sufficient cash flow management, or a series of changes that didn’t work. Be very sure to find out exactly why the business is being sold and analyze carefully if those reasons would not affect you. Nothing can beat word-of-mouth advertisements. Therefore, talk to people related to the business you are interest
In REAL networking, you’ll be rushed, caught off guard and asked unexpected questions. You’ll meet people on busses and in bathrooms. You’ll address three strangers at a time, get interrupted mid-commercial, and sometimes, you won’t get a chance to say a single word until the last five seconds of a conversation. And all the while, you won’t have time to decide whether or not you should give your Elevator Speech, 30 Second Commercial or Defining Statement!<
The unemployment checks are running out and there is no potential job in sight. The wolf is knocking at the door and you need to survive.Here are five tips to keep you afloat.1. Ignore your ego and get everyone on board. You hate letting your children see you as less than competent and completely in charge but now is the time to share your predicament and let them help. By talking with your family, you allow even small children to better appreciate the realities of the world and feel like an important part of a big project. You may be surprised by how they will rally around the idea and come up with ways to save money which makes them feel as if they are really contributing and have value in the family hierarchy. Make saving money and "making do with le
Sorry. Didn’t mean to scare you there.
But it’s true. Networking is unpredictable. And yet, we depend on it for the growth of our careers. According to a 2004 report from the Federal Bureau of Labor, 70% of our new business comes from some sort of networking. So, rather than put additional pressure on yourself by worrying about how many seconds you have, here are some key points for an effective, concise and memorable Networking Introduction.
Start from the Top
Because you never know how much time you’ll have to introduce yourself, I suggest starting at the top with the following exercise. Take five pieces of paper. Assign one of the following sentences to the top of each sheet:
*Who you are *What you do *Whom you do it for *How you do it *What happens as a result
Write down all the words, characteristics, ideas, phrases and the like that pertain to each of these areas of your introduction. Have fun! Spend at least a few minutes on each sheet. The whole point of starting with this activity is to understand the full scope of you and your business.
Back to the Bottom
Now that your mind is swimming with dozens of key points about your work, it’s time to get down to the “Bare Bones Intros.” These are pithy one-liner type sentences that grab attention and intrigue the listener. Now, since thousands of ne
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