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Casual Articles - Once Upon a Time
A friend recently lamented to me that she hadn't had an opportunity yet to take the latest online course offered by her organization. As she put it, "They say it is being ‘offered', but that doesn't mean there is any choice-we have to take it.
Imagine if a banker said, “I help people maximize their ability to finance their business” or a florist saying, “I make brides feel so special on their wedding day” instead of “I’m a banker, “I
One of the big mistakes many businesses make when collecting business debts is not having a clear policy and timetable for dealing with debtors.Too often a debt can sit on the company books for weeks , even months after it became due be
Ordinarily one’s response is a generic, dull, uninspired, noun stating, “what you are” instead of “what you do.” It is as if one were to say, “I sell a commodity” or even worse, “I AM a commodity.” Once that commodity statement is finished, the response is typically a tepid “uh huh” accompanied with glazed-over eyes. That’s not the response you want is it?
If you want to attract business, your tactic should be to engage the person you are speaking with so you can impress them with the benefits of being your client. In order to impress, you have to describe your product or services in terms the listener can relate to and to make them understand what makes you stand out from your competition.
Imagine if a banker said, “I help people maximize their ability to finance their business” or a florist saying, “I make brides feel so special on their wedding day” instead of “I’m a banker, “I’
More than likely you have seen them cropping up all over the internet: work from home schemes promising participants vast sums of money for selling a product, stuffing envelopments, clicking ads, making phone calls, etc. The plans are as varie
Ordinarily one’s response is a generic, dull, uninspired, noun stating, “what you are” instead of “what you do.” It is as if one were to say, “I sell a commodity” or even worse, “I AM a commodity.” Once that commodity statement is finished, the response is typically a tepid “uh huh” accompanied with glazed-over eyes. That’s not the response you want is it?
If you want to attract business, your tactic should be to engage the person you are speaking with so you can impress them with the benefits of being your client. In order to impress, you have to describe your product or services in terms the listener can relate to and to make them understand what makes you stand out from your competition.
Imagine if a banker said, “I help people maximize their ability to finance their business” or a florist saying, “I make brides feel so special on their wedding day” instead of “I’m a banker, “I
Ten years of competitive hell!That was the title on the seminar brochure I received recently. As I survey some of the forces flowing through our economy, and witness the way in which they effect my clients, I have to agree. The Informat
If you want to attract business, your tactic should be to engage the person you are speaking with so you can impress them with the benefits of being your client. In order to impress, you have to describe your product or services in terms the listener can relate to and to make them understand what makes you stand out from your competition.
Imagine if a banker said, “I help people maximize their ability to finance their business” or a florist saying, “I make brides feel so special on their wedding day” instead of “I’m a banker, “I
Generally speaking, the IT industry is young compared to other disciplines such as medicine and law. Employers are often more concerned with work experience, enthusiasm, achievement, extra-curricular activities, and of course reliability rathe
Imagine if a banker said, “I help people maximize their ability to finance their business” or a florist saying, “I make brides feel so special on their wedding day” instead of “I’m a banker, “I
There is an area of providing Customer Service we often overlook. It’s the people we depend on to provide that service.It’s our co-workers, employees, brothers in arms, men, women all engaged in the game of life and the business of well
Imagine if a banker said, “I help people maximize their ability to finance their business” or a florist saying, “I make brides feel so special on their wedding day” instead of “I’m a banker, “I’m a florist.” If you engage your listener the response you get is usually, “how do you do that?” It allows you to talk about your creativity, your passion for being of service, your level of quality, your commitment to making a difference in your clients’ lives. It allows you to tell a story that adds the very human emotions of pain, hope, trust, fear, and appreciation as well as resolution, commitment, and ultimately “happy endings.” Your listener can relate to that story, can imagine being in that situation, and will become emotionally attached to story’s people, situations, and outcomes. So create a story to describe, “what you do for a living.”
It was a dark and stormy night…
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