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Casual Articles - Networking Strategic Alliances
There has been the coolest conversation going on across the blogosphere and I decided it was time for me to jump on board. Char at Essential Keystrokes, a fellow Gack Inker and great blogger, started it with her post about how to explain blogging to your mom, a brilliant post that compared blogging to a Farmer’s Market and prompted others to describe what metaphor fit blogging for them.Though there are a lot more really good metaphors, in fact, too many too list here by now, I really like what Liz at Successful Blogger, who honored me several months back by naming me an official SOB, had to say about bloggers being learners and teachers and how she has pumped the volume way up on this deal and turned it into a group writing project with ten bloggers who post their metaphors receiving a copy of a book called “What Bloggers Won’t Tell You About Blogging.”Sooo, I thought about it for a couple of days and decided that to me the best w
If you like to plan your day the night before, you are ahead of the crowd. But for the rest of us, planning is a general thing that will simply consist of a list of items to be accomplished. The list is tackled in an importance order and interruptions take a toll of what happens. In my office, I like to get in early to out my routine in order. Unfortunately, I do not always get the quiet time as I have a colleague that also comes in early and likes to talk about what he is doing (and he interrupts every 3 or 4 minutes or so). So how can you plan your day without worrying about the constant interruptions and get everything accomplished? I do my planning by setting up a daily routine. The routine consists of all the small things that I need to do on a daily basis which will make the difference between success and mediocrity. For example, if you have your own business, it is the accumulation of things accomplished that make the d
This is somewhat counterintuitive because most people would think that as they add contacts to their network it will be easier to refer the new members of your network to each other. However, if you know five accountants it is difficult to refer to all five of them equally. One way to give back to your network is to develop a number of strategic alliances
Marketing your small business takes tons of time, years of experience, and lots of money, right? WRONG! Anyone can learn effective marketing techniques that are simple, inexpensive, and best of all, quick! This summer, get in the habit of regularly marketing your biz! The following are some marketing techniques that you can accomplish in 30 minutes or less. Pick a few that appeal to your style. Then, write down each one on your calendar on a specific day you so you WILL accomplish this task. Type up a list of your top five favorite seasonal tips related to your business and send it to your local paper. Invite the news editor to run the tips along with your contact information in an upcoming issue.The next week, follow up that letter with a phone call to that editor. Make it short, sweet, and to-the-point. Tell her what you do for a living and what you can contribute to the paper. Offer to be a reso
This is somewhat counterintuitive because most people would think that as they add contacts to their network it will be easier to refer the new members of your network to each other. However, if you know five accountants it is difficult to refer to all five of them equally. One way to give back to your network is to develop a number of strategic alliance
One has to be fairly careful when advertising in trade journals because the costs can get prohibitive, yet if you are selling to the industry, the percentage of readers who might be interested is large. If you have a company, which is not selling to the industry but rather participating in it, it is not always smart to run ads that allow your competition and invite to solicit you as fake customers to scout you out.Indeed, many companies in an industry sector are members of large associations and they advertise in order to get favored articles written about their company, which they can use as reprints in brochure packages or on their websites. Personally, I think this is a mistake as it tends to end up as an unspoken game of extortion, in that the more you advertise the more articles they do on your company. I can tell you that our companies have always had good fortune in industry trade journals, without ever advertising in them.
This is somewhat counterintuitive because most people would think that as they add contacts to their network it will be easier to refer the new members of your network to each other. However, if you know five accountants it is difficult to refer to all five of them equally. One way to give back to your network is to develop a number of strategic alliance
Do you think now that pet owners would be prepared to pay more for pet foods made only with North American ingredients? Or under strict government control? Read that question one more time if you have pets. This is the question on the mind of every pet owner and those who retail pet foods these last few days. We have an epidemic of companies who had their pet food made by one firm. However in the time it took me to start writing this column -- only up to this point -- the situation has changed again. As of two minutes ago, Purina has recalled Alpo. The recall affects all sizes and varieties of Alpo Prime Cuts in Gravy wet dog food with specific date codes, but not food made in Canada.U.S.-based Purina said that wheat gluten containing melamine, a chemical used in fertilizers in Asia and to make plastics and laminates, was provided for the manufacturing of the dog food by the same company that also supplied Menu Foods.The contami
You've jumped through all the hurdles and management just approved the budget for the trade show booth you've been dying to do for ages. You just high-fived your team when it hits you-you don't just need a trade show booth, you need that trade show booth to get results!This means you have to get people to come to your trade show booth-lots of them or your boss is going to be one unhappy person. Yikes!Before you start that letter of resignation, wipe the sweat from your brow and take a deep breath. Feel better?Great, now you're ready to find out how to make your booth stand out on that trade show floor and have people standing knee-deep in line just to see what you're up to!1. Think color. Lots of it! Bold, sassy colors that immediately get attention from trade show attendees. Many people make the mistake of thinking if they build it, they will come. Nothing could be further from the truth when it comes to trade
There are a few basic steps you should follow to help ensure that your new alliances are effective. First, be sure to think about what you want the alliance to accomplish. Are you simply trying to reach new potential customers? Or are you also trying to reduce your marketing costs? In general, think about the goals of the alliance. Here are some things you might want to consider.
- You will get access to the networks of your partners.
- You will get to associate your business with another, potentially, more established
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