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Casual Articles - The Art of Giving Business Cards
A Baseball Player as an Entrepreneurial Role Model
Watching the Chicago White Sox win the World Series for the first time since 1917, I was struck again how wondrous this beautiful sport still can be. The purest American game, baseball teaches so many of the values we appreciate in all areas of life. Hard work, doing the little things, hustle, overcoming adversity and never quitting are lessons we learn playing Little League ba
h them, helping you to deal confidently.Watching the Chicago White Sox win the World Series for the first time since 1917, I was struck again how wondrous this beautiful sport still can be. The purest American game, baseball teaches so many of the values we appreciate in all areas of life. Hard work, doing the little things, hustle, overcoming adversity and never quitting are lessons we learn playing Little League ba
The scope of busines
Add Value First, Reap Value Later
I was teaching about customer intimacy and loyalty when one participant asked, ‘What if your competitor has already built a close relationship with a customer, and you want to get inside?’I replied, ‘Add value first. You will reap value later.’How can you help prospective customers right now – even before they become your paying customers?Can you send artic
Giving business cards is an art, not only because they are needed to be considered successful or because, in fact, they represent your corporate or professional identity, but also as an opportunity to impact your existing or prospective customers, and stay in touch with them, helping you to deal confidently.I was teaching about customer intimacy and loyalty when one participant asked, ‘What if your competitor has already built a close relationship with a customer, and you want to get inside?’I replied, ‘Add value first. You will reap value later.’How can you help prospective customers right now – even before they become your paying customers?Can you send artic
The scope of business
How to Win when you are Outspent
We Are All Outspent Most brands face daunting tasks in preparing marketing communications to steal market share. If you have unlimited budgets and are capable of out-spending the competitive set, your job is that much easier. For the rest of us, we have to learn how to win without the largest ad budgets and without dominating share of voice (SOV).o be considered successful or because, in fact, they represent your corporate or professional identity, but also as an opportunity to impact your existing or prospective customers, and stay in touch with them, helping you to deal confidently.
We Are All Outspent Most brands face daunting tasks in preparing marketing communications to steal market share. If you have unlimited budgets and are capable of out-spending the competitive set, your job is that much easier. For the rest of us, we have to learn how to win without the largest ad budgets and without dominating share of voice (SOV).o be considered successful or because, in fact, they represent your corporate or professional identity, but also as an opportunity to impact your existing or prospective customers, and stay in touch with them, helping you to deal confidently.
The scope of busines
How To Beat Competition In Mobile Handset Retail Business
The competition in the handset business in Nigeria, Africa like other countries of the world, is enormous especially in the major cities. Only entrepreneurs who go the extra mile will always make it. Though the market for GSM handsets is very large, most people find it difficult to break even in the business; an idea is what you will need to differentiate yourself from the crow
corporate or professional identity, but also as an opportunity to impact your existing or prospective customers, and stay in touch with them, helping you to deal confidently.The competition in the handset business in Nigeria, Africa like other countries of the world, is enormous especially in the major cities. Only entrepreneurs who go the extra mile will always make it. Though the market for GSM handsets is very large, most people find it difficult to break even in the business; an idea is what you will need to differentiate yourself from the crow
The scope of busines
Creativity Management and Time Pressure
There is a pervasive belief that time pressure stimulates creativity. This is both true and false.There are a number of forces at work:a) Time pressure increases creative output. By forcing idea production, setting goals and incremental deadlines, a greater number of ideas are produced than if a “do your best” approach is taken. If a leader asks particpants in an
mpact your existing or prospective customers, and stay in touch with them, helping you to deal confidently.There is a pervasive belief that time pressure stimulates creativity. This is both true and false.There are a number of forces at work:a) Time pressure increases creative output. By forcing idea production, setting goals and incremental deadlines, a greater number of ideas are produced than if a “do your best” approach is taken. If a leader asks particpants in an
The scope of busines
Go Green With Your Business Promoting
Everyone is concerned about the effects of global warming and protecting our environment, and avoiding the dangers posed by the continued abuse of the environment. Individuals and businesses are finding ways to be more environmentally conscious. The buzzword on being proactive for the environment is Green.Go green with your business promoting. Show your customers that y
h them, helping you to deal confidently.Everyone is concerned about the effects of global warming and protecting our environment, and avoiding the dangers posed by the continued abuse of the environment. Individuals and businesses are finding ways to be more environmentally conscious. The buzzword on being proactive for the environment is Green.Go green with your business promoting. Show your customers that y
The scope of business etiquette includes considerations that many professional ignore, or simply do not pay enough attention in the belief that a business card is just a small paper rectangle with a name and phone numbers to introduce yourself.
Color business cards demonstrate that t
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