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Casual Articles - Meeting in Person Makes a Powerful Impact
I attended ECPweb's Software and Asset Management Summit '04 at The University of Chicago to deliver a workshop on software auditing and compliance. It was a great opportunity for me to talk with other industry professionals as well as to speak with IT and asset managers tasked with implementing asset management (AM) and compliance programs.As I reflect back on my conversations, I realize that certain hurdles to achieving AM program success are common in just about every c
About one week later the manager received some interesting news. The owner met with the SVP of Marketing (after he met with the manager). It seems that she presented the manager’s plan as her own – down to the last detail. The owner immediately saw what had happened and fired the SVP of Marketing.
In the end, it was not the fact that the SVP of M
May I lick the contract?The Chemical Signature is a simple concept: make your ink unique by mixing a new color and adding secret components. Even salt and sugar will do it. Now, the custom ink could have been invented by Da Vinci, but without Internet it would have been very hard to associate a person with its Own Ink. It is possible now for everyone to have a custom ink, adding safety to signatures and rubberstamps. The ink is obtained by mixing standard colors in diffe
Many people take this idea lightly. I often hear people say that in-person meetings are a waste of time and money. While it is true that you can save money by having conference calls and video conferences, the in-person meeting still has a place in business.
Whenever people question the value of a face-to-face meeting I tell them the story of a young hotel manager from Northern New Jersey. This young man was wide-eyed and aggressive. He was tasked with marketing a new hotel that was opening in an industrial area. The young manager spent a significant amount of time researching the market and putting together a marketing plan. He believed that he had thought of every detail.
When the time came to share this plan with the Senior Vice President (SVP) of Marketing in his company, the manager made a compelling case. He cited his facts and figures. He referenced the market segmentation study he had completed. He articulated a simple yet effective plan for his new hotel. Or so he thought…
After the presentation, the SVP berated the young manager and told him that the plan would never work. She said it was too simplistic. She said that she would come up with a better plan and present it to the hotel’s owner.
The SVP of Marketing had always felt threatened by the young manager. She did not want the owner to see the true talent this manager possessed. She also wanted to make sure the owner did not establish a direct relationship with this manager. The SVP feared that the owner would see the young man’s marketing talent and replace her with him.
The manager was furious with this situation. He felt strongly that his plan was solid. He knew in his heart that it would work. He could not stand by and watch as his ideas were summarily dismissed. The manager knew that he would need to speak with the owner directly to make certain that his ideas were given a fair review. The manager felt that it was his job to do what he thought was best for his business. He also felt that this was a meeting that needed to take place in-person. The owner needed to see the passion the manager had for his hotel.
The manager drove eight hours to the owner’s office for their appointment. He made a compelling presentation. At the end of the meeting the owner thanked the young man for his ideas and his passion for the business. The manager left the meeting and felt good as he drove eight hours back to his hotel.
About one week later the manager received some interesting news. The owner met with the SVP of Marketing (after he met with the manager). It seems that she presented the manager’s plan as her own – down to the last detail. The owner immediately saw what had happened and fired the SVP of Marketing.
In the end, it was not the fact that the SVP of Ma
Too often, restaurants and other businesses keep dead-weight or below average employees because it's hard to hire. Unfortunately, the good employees pick up the slack and often make about the same money, or less in some cases, as the problem employees.It’s easy to say run short-handed, but if it’s not presented right, you can force even more work on the better employees. To further enhance the ‘Send Flowers to the Living’, you can save some money, and improve the cultu
Whenever people question the value of a face-to-face meeting I tell them the story of a young hotel manager from Northern New Jersey. This young man was wide-eyed and aggressive. He was tasked with marketing a new hotel that was opening in an industrial area. The young manager spent a significant amount of time researching the market and putting together a marketing plan. He believed that he had thought of every detail.
When the time came to share this plan with the Senior Vice President (SVP) of Marketing in his company, the manager made a compelling case. He cited his facts and figures. He referenced the market segmentation study he had completed. He articulated a simple yet effective plan for his new hotel. Or so he thought…
After the presentation, the SVP berated the young manager and told him that the plan would never work. She said it was too simplistic. She said that she would come up with a better plan and present it to the hotel’s owner.
The SVP of Marketing had always felt threatened by the young manager. She did not want the owner to see the true talent this manager possessed. She also wanted to make sure the owner did not establish a direct relationship with this manager. The SVP feared that the owner would see the young man’s marketing talent and replace her with him.
The manager was furious with this situation. He felt strongly that his plan was solid. He knew in his heart that it would work. He could not stand by and watch as his ideas were summarily dismissed. The manager knew that he would need to speak with the owner directly to make certain that his ideas were given a fair review. The manager felt that it was his job to do what he thought was best for his business. He also felt that this was a meeting that needed to take place in-person. The owner needed to see the passion the manager had for his hotel.
The manager drove eight hours to the owner’s office for their appointment. He made a compelling presentation. At the end of the meeting the owner thanked the young man for his ideas and his passion for the business. The manager left the meeting and felt good as he drove eight hours back to his hotel.
About one week later the manager received some interesting news. The owner met with the SVP of Marketing (after he met with the manager). It seems that she presented the manager’s plan as her own – down to the last detail. The owner immediately saw what had happened and fired the SVP of Marketing.
In the end, it was not the fact that the SVP of M
We sure seem to see a sense of entitlement of the graduating classes of MBA Students. You know they just think they know everything. Having done much public speaking on the subject of business, management and marketing I was always completely under whelmed at the questions that these business students would ask me.I use to think to myself what an idiot under my breath, but of course I was cordial. Much in the same way that many executive managers are condescending to their
After the presentation, the SVP berated the young manager and told him that the plan would never work. She said it was too simplistic. She said that she would come up with a better plan and present it to the hotel’s owner.
The SVP of Marketing had always felt threatened by the young manager. She did not want the owner to see the true talent this manager possessed. She also wanted to make sure the owner did not establish a direct relationship with this manager. The SVP feared that the owner would see the young man’s marketing talent and replace her with him.
The manager was furious with this situation. He felt strongly that his plan was solid. He knew in his heart that it would work. He could not stand by and watch as his ideas were summarily dismissed. The manager knew that he would need to speak with the owner directly to make certain that his ideas were given a fair review. The manager felt that it was his job to do what he thought was best for his business. He also felt that this was a meeting that needed to take place in-person. The owner needed to see the passion the manager had for his hotel.
The manager drove eight hours to the owner’s office for their appointment. He made a compelling presentation. At the end of the meeting the owner thanked the young man for his ideas and his passion for the business. The manager left the meeting and felt good as he drove eight hours back to his hotel.
About one week later the manager received some interesting news. The owner met with the SVP of Marketing (after he met with the manager). It seems that she presented the manager’s plan as her own – down to the last detail. The owner immediately saw what had happened and fired the SVP of Marketing.
In the end, it was not the fact that the SVP of M
Whether you currently deal with a freelancer website, or are just looking for the best place to find a freelancer, the biggest problem you face is how to find a good reliable freelance, one that will do the job properly with good quality work and finish it on time. Many sites offer you, the webmaster, a place to post your projects to be bid on by freelancers. All of these sites let you contact offshore workers that live in countries where wages are only a fraction of w
The manager was furious with this situation. He felt strongly that his plan was solid. He knew in his heart that it would work. He could not stand by and watch as his ideas were summarily dismissed. The manager knew that he would need to speak with the owner directly to make certain that his ideas were given a fair review. The manager felt that it was his job to do what he thought was best for his business. He also felt that this was a meeting that needed to take place in-person. The owner needed to see the passion the manager had for his hotel.
The manager drove eight hours to the owner’s office for their appointment. He made a compelling presentation. At the end of the meeting the owner thanked the young man for his ideas and his passion for the business. The manager left the meeting and felt good as he drove eight hours back to his hotel.
About one week later the manager received some interesting news. The owner met with the SVP of Marketing (after he met with the manager). It seems that she presented the manager’s plan as her own – down to the last detail. The owner immediately saw what had happened and fired the SVP of Marketing.
In the end, it was not the fact that the SVP of M
Branding, branding, branding. About every fifth newsletter or article I see online or in business journals has some spin on branding. How important it is. How it is a piece of intellectual property that must be leveraged and protected. How it must be invested in--this assertion (surprise) is from branding consultants who invite you to hire them to "do" you. I am so tired of hearing about how lofty and complex branding is.This is one of the sacred cows of marketing that nee
About one week later the manager received some interesting news. The owner met with the SVP of Marketing (after he met with the manager). It seems that she presented the manager’s plan as her own – down to the last detail. The owner immediately saw what had happened and fired the SVP of Marketing.
In the end, it was not the fact that the SVP of Marketing adopted her subordinates work as her own that prompted the owner to fire her. It was the fact that the manager was passionate about his business and the SVP of Marketing was beating that passion out of him.
Had the manager just met with the owner over the phone, the meeting would have not had the same impact.
Two years later when the hotel manager was promoted the owner used that meeting as an example of his passion and dedication to the firm.
There is no substitute for an in-person meeting to give the other party a sense of your personal brand.
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