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You are here: Home > Business > Networking > Networking for Women Entrepreneurs: Connecting is the Magical Key to Networking |
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Casual Articles - Networking for Women Entrepreneurs: Connecting is the Magical Key to Networking
CEO's Role in Family Business ers, then steer her towards someone you know. You’re not giving your business away, but you are always thinking of ways you can be of service to others. A service-oriented attitude is perhaps the most magical networking tool available. You’ll be amazed at how swiftly and abundantly it comes back your way. Simply put - the more you give, the more you get.I first met Roland (not his real name) in 1972. He was a high school student working a summer job in his father’s business.“We’re teaching him the business from the ground up,” his father told me proudly as he introduced me to the tall good looking kid. We shook hands, exchanged a few words, then Roland jumped on a fork lift and was off to stage another delivery.The next time I saw Roland, he was approaching 40 years of age and had served four years as company president.The business was located in a fast- It’s not who you know, it’s who knows you Those with the largest database of business cards don’t necessarily wi Let's Have a Short Meeting Something strange happens to many women when they approach networking opportunities. They suddenly forget how to connect, simply going through the motions of shaking hands and exchanging business cards. Networking becomes a chore – part of a business plan that is carried out with apprehension and some degree of loathing. It doesn’t have to be this way. Networking magic happens through your connections - and your connections can create the fulfilling life you’re looking for.How many hours of your week are consumed by meetings? From full staff meetings to departmental meetings, to committees and project-specific meetings, these gatherings can cut out a chunk of everyone’s schedule, wreaking havoc with the best time management plans. Rather than the number of meetings decreasing with the advances in technology, the amount actually seems to be increasing. Some reasons for this rise stand out:With computers taking over the much of the mundane work, more workers are involved in proj Your First Step – Start With Your Heart Real connections come from true, heart-felt, and honest interactions. Shed your business persona and be yourself. If you have a line drawn between your personal and business connections, then erase that line. Start connecting with others as if each person might end up as your best friend. It’s a simple formula for connecting from your heart with other entrepreneurs: Be yourself, and you’ll naturally attract like-minded, quality people. People you meet are more likely to introduce you to their friends and associates if they like you. Honesty, curiosity, and vulnerability are keys to success. Intimate connections are the foundation upon which we build satisfied lives and the best connections are heart-centered connections. Don’t think for a minute that success in business requires a stoic business persona. Nothing could be farther from the truth. Maintain an attitude of service Great connections are the ultimate life and business builders and all great connections are based on a positive attitude of serving. Yes, it’s true that we can’t stay in business for long if we give everything away. But, there’s a fascinating paradox that I’ve discovered in my many years of networking and creating connections. The more I give, the more I get. Approach each interaction with an eye toward providing service. Find out what your prospect needs, and if you can’t provide the answers, then steer her towards someone you know. You’re not giving your business away, but you are always thinking of ways you can be of service to others. A service-oriented attitude is perhaps the most magical networking tool available. You’ll be amazed at how swiftly and abundantly it comes back your way. Simply put - the more you give, the more you get. It’s not who you know, it’s who knows you Those with the largest database of business cards don’t necessarily wi Accountability -- Giuliani Style Your First Step – Start With Your HeartOver the past 7 to 8 years, I’ve heard a lot of execs tell me they don’t have time to “set up systems”, “hold meetings”, and/or “measure results”. Imagine my delight when I picked up Rudy Giuliani’s book and found that he did all of that during his tenure as Mayor of the greatest city on earth. That’s a big enough job in itself but Rudy’s preparation paid off in a huge way both in managing New York City and in the aftermath of the September 11th tragedy.For those of you who complain that it is too much time taken to hold Real connections come from true, heart-felt, and honest interactions. Shed your business persona and be yourself. If you have a line drawn between your personal and business connections, then erase that line. Start connecting with others as if each person might end up as your best friend. It’s a simple formula for connecting from your heart with other entrepreneurs: Be yourself, and you’ll naturally attract like-minded, quality people. People you meet are more likely to introduce you to their friends and associates if they like you. Honesty, curiosity, and vulnerability are keys to success. Intimate connections are the foundation upon which we build satisfied lives and the best connections are heart-centered connections. Don’t think for a minute that success in business requires a stoic business persona. Nothing could be farther from the truth. Maintain an attitude of service Great connections are the ultimate life and business builders and all great connections are based on a positive attitude of serving. Yes, it’s true that we can’t stay in business for long if we give everything away. But, there’s a fascinating paradox that I’ve discovered in my many years of networking and creating connections. The more I give, the more I get. Approach each interaction with an eye toward providing service. Find out what your prospect needs, and if you can’t provide the answers, then steer her towards someone you know. You’re not giving your business away, but you are always thinking of ways you can be of service to others. A service-oriented attitude is perhaps the most magical networking tool available. You’ll be amazed at how swiftly and abundantly it comes back your way. Simply put - the more you give, the more you get. It’s not who you know, it’s who knows you Those with the largest database of business cards don’t necessarily wi CPM IS Dead . People you meet are more likely to introduce you to their friends and associates if they like you.What makes the Internet such an efficient channel (if used properly) is that it can be instantly measured, analyzed, evaluated and optimized.Get the right message to the right audience at the right time. Look for context and behavior. Be relevant.The salesperson’s argument for the CPM model is that you get branding included in the price (even for campaigns whose sole purpose is to drive sales). Sure, there are ways of measuring branding, but it’s also easy for those who sell advertising space to hide behind that a Honesty, curiosity, and vulnerability are keys to success. Intimate connections are the foundation upon which we build satisfied lives and the best connections are heart-centered connections. Don’t think for a minute that success in business requires a stoic business persona. Nothing could be farther from the truth. Maintain an attitude of service Great connections are the ultimate life and business builders and all great connections are based on a positive attitude of serving. Yes, it’s true that we can’t stay in business for long if we give everything away. But, there’s a fascinating paradox that I’ve discovered in my many years of networking and creating connections. The more I give, the more I get. Approach each interaction with an eye toward providing service. Find out what your prospect needs, and if you can’t provide the answers, then steer her towards someone you know. You’re not giving your business away, but you are always thinking of ways you can be of service to others. A service-oriented attitude is perhaps the most magical networking tool available. You’ll be amazed at how swiftly and abundantly it comes back your way. Simply put - the more you give, the more you get. It’s not who you know, it’s who knows you Those with the largest database of business cards don’t necessarily wi Neon Signs tions are the ultimate life and business builders and all great connections are based on a positive attitude of serving. Yes, it’s true that we can’t stay in business for long if we give everything away. But, there’s a fascinating paradox that I’ve discovered in my many years of networking and creating connections. The more I give, the more I get.It is rather difficult to read the ordinary signboards in the dark. For this very reason, many signboards incorporate neon, since it glows in the dark. The Neon signs are a big relief to night travelers specially, as they are easily able to identify and adhere to road signs and instruction. The first neon sign appeared in France in 1910. After its initial appearance, the neon signs went on to be very popular and advertising companies started competing with each other on regards to its creativity and presentation. Neon signs are Approach each interaction with an eye toward providing service. Find out what your prospect needs, and if you can’t provide the answers, then steer her towards someone you know. You’re not giving your business away, but you are always thinking of ways you can be of service to others. A service-oriented attitude is perhaps the most magical networking tool available. You’ll be amazed at how swiftly and abundantly it comes back your way. Simply put - the more you give, the more you get. It’s not who you know, it’s who knows you Those with the largest database of business cards don’t necessarily wi Small Business Mailing Lists ers, then steer her towards someone you know. You’re not giving your business away, but you are always thinking of ways you can be of service to others. A service-oriented attitude is perhaps the most magical networking tool available. You’ll be amazed at how swiftly and abundantly it comes back your way. Simply put - the more you give, the more you get.Small business mailing lists are helpful for small to medium sized business who want to increase their customer base via direct mail. This method is like firing a shotgun into the water and hoping to hit some fish; most pellets will miss, but some will strike. For most small businesses, direct mail marketing campaigns are the most cost-effective way to approach new and existing customers. Given their budget constraints, small businesses need to be extra careful in targeting consumers based on extensive demographic data. These m It’s not who you know, it’s who knows you Those with the largest database of business cards don’t necessarily win. Unless you’ve honestly connected with the most influential people in your database, having their names will do you little good. Put your energy toward creating close connections with those who can have the most positive influence in your life – and don’t limit your search to business connections. Think in terms of how you can help these people by connecting them with others you know, by providing a unique service, or simply by being a friend. Make yourself available and they’ll respond in kind when you’re in need. Ask yourself: Who are the most influential people in my industry? Who are the people with whom I’d most like to associate with? Then, start developing strategies to meet these people. It’s most important to connect with those who are most like how you want to be. And don’t for a moment believe that some people are out of your reach. Aim high and you’ll reach high. Connecting isn’t a solo trip Great networking isn’t about out-maneuvering your competition. The best networkers think in terms of collaboration, not competition, even with their fiercest competitors. How might two or three of you band together to provide products or services to more high-end, high-paying customers? How can you enlist the help of people around the globe in your R&D efforts? Connecting by its very nature is collaborative. Instead of collecting business cards and sending out brochures, seek out people with whom you might collaborate and build strong connections. You might meet someone with a brilliant idea who’s looking for a partner with your expertise. Or, you might form a mastermind group to brainstorm innovative ways to improve your business while holding each other accountable for implementing these new ideas. Best of all, you’ll create new friendships that enrich your life.
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