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    the “so what” factor. The so what factor highlights the impact of your services. In the case of the real estate agent listings increased 20% within 30 days. Make sure that your elevator speech is quick, informative, and definitely has a “so what” factor.

    2. Make sure you can describe what you do in the language of your

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    Are you ever in the situation where you are introducing yourself and your business and don’t know quite what to say? Here are 3 important tips for establishing your expertise and impressing your potential client.

    1. Develop a killer “elevator speech”. You may have heard this phrase before; it’s a standard response of one or two sentences that quickly summarizes the essence of your business or service, identifies your target audience, and the benefits customers might expect. Let’s say for example you train real estate agents to successfully get new clients and property listings. You might say something like “I teach residential real estate agents to increase their new client base and property listings by 20% within 30 days.” Or if you were a life-coach specializing in balancing work and home life you might say “I teach busy professionals how to balance work and home life to make them 10% more productive on the job and 100% happier at home.” There are several important factors in your elevator speech.

    First you need to be able to describe what you do in a few words, not an entire paragraph. Second you need to communicate exactly who your target market is. In the first example we targeted residential real estate agents, ruling out commercial agents. Third you need to deal with what I call the “so what” factor. The so what factor highlights the impact of your services. In the case of the real estate agent listings increased 20% within 30 days. Make sure that your elevator speech is quick, informative, and definitely has a “so what” factor.

    2. Make sure you can describe what you do in the language of your l

    10 Surefire Money-making Tips
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    f one or two sentences that quickly summarizes the essence of your business or service, identifies your target audience, and the benefits customers might expect. Let’s say for example you train real estate agents to successfully get new clients and property listings. You might say something like “I teach residential real estate agents to increase their new client base and property listings by 20% within 30 days.” Or if you were a life-coach specializing in balancing work and home life you might say “I teach busy professionals how to balance work and home life to make them 10% more productive on the job and 100% happier at home.” There are several important factors in your elevator speech.

    First you need to be able to describe what you do in a few words, not an entire paragraph. Second you need to communicate exactly who your target market is. In the first example we targeted residential real estate agents, ruling out commercial agents. Third you need to deal with what I call the “so what” factor. The so what factor highlights the impact of your services. In the case of the real estate agent listings increased 20% within 30 days. Make sure that your elevator speech is quick, informative, and definitely has a “so what” factor.

    2. Make sure you can describe what you do in the language of your

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    ents to increase their new client base and property listings by 20% within 30 days.” Or if you were a life-coach specializing in balancing work and home life you might say “I teach busy professionals how to balance work and home life to make them 10% more productive on the job and 100% happier at home.” There are several important factors in your elevator speech.

    First you need to be able to describe what you do in a few words, not an entire paragraph. Second you need to communicate exactly who your target market is. In the first example we targeted residential real estate agents, ruling out commercial agents. Third you need to deal with what I call the “so what” factor. The so what factor highlights the impact of your services. In the case of the real estate agent listings increased 20% within 30 days. Make sure that your elevator speech is quick, informative, and definitely has a “so what” factor.

    2. Make sure you can describe what you do in the language of your

    10 Warning Signs That You're Ready for a Career Transition
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    factors in your elevator speech.

    First you need to be able to describe what you do in a few words, not an entire paragraph. Second you need to communicate exactly who your target market is. In the first example we targeted residential real estate agents, ruling out commercial agents. Third you need to deal with what I call the “so what” factor. The so what factor highlights the impact of your services. In the case of the real estate agent listings increased 20% within 30 days. Make sure that your elevator speech is quick, informative, and definitely has a “so what” factor.

    2. Make sure you can describe what you do in the language of your

    Entrepreneurs Understand the Competition
    Entrepreneurs Understand the Competition -- number eight in a series taken from:How to Evaluate and Profit from a Business Opportunity - The Entrepreneur's GuideOne of the best ways to evaluate an opportunity is to find out what competitive businesses are doing as compared with the business you are considering. Many areas have local business publications that rank the businesses within an industry; the top twenty-five contractors, or office supply stores, or land
    the “so what” factor. The so what factor highlights the impact of your services. In the case of the real estate agent listings increased 20% within 30 days. Make sure that your elevator speech is quick, informative, and definitely has a “so what” factor.

    2. Make sure you can describe what you do in the language of your listener. Recently I was on a call with a solo-entrepreneur who had a fascinating niche consulting service. Unfortunately when asked what services her business provided her answer was so full of politically correct words and generally vague statements that I actually have no idea what she said. When asked a second time she spouted another sentence full of fluff and puff and I was just as confused as before. I had no idea what her services actually were, who her target client was, and what the benefit of her services might be. She went on to develop a quick sentence that described “in laymen’s terms” what her business was all about, who would want to hire her, and what benefit they could expect to their business. Once she got rid of the fluff and puff, stopped using jargon only used by those in her field, and started using words that her potential customers would use to describe their needs, she was off and running.

    It’s so tempting to use words that you think sound impressive, but your target client won’t be impressed if they can’t understand what you’re saying. Make certain that you’re using the language your customer would use in order to better communicate your business and services.

    3.Remember to listen, listen, respond. An important aspect of interviewing communications is the abil

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