Casual Articles - Business

Out of Control?
There are papers on the floor, across the desk and resting on the keyboard. Piles of files are all around. Magazines, newspapers…you name it. Just about anything can be found in this office. You've seen it in your own organization. You know what I am talking about.Several years ago an employee called me because her performan

or "quality service you can trust." Anybody in business can say thos

How To Kill A Job Prospect In Seconds
Always tell the truth, no matter what it costs you.My father taught me that. It's fantastic advice. Not everybody takes it, though, and I certainly can't force you to.One of the places "truth issues" show up alarmingly often is on resumes.Lying on resumes is so common, at all levels, students to executives, tha

Have you created a core marketing message to use throughout all of your marketing efforts?

I'm not talking about some catchy slogan or play on words using the name of your business or the service you provide. It's not some meaningless phrase like "we do it right" or "quality service you can trust." Anybody in business can say thos

How To Set The Just Right Tone For Your Promotional Marketing Materials
Here is a helpful exercise on how to research and prepare promotional marketing materials to bring the right people to your business. When I do this exercise with my marketing students, we always have a lively conversation that not only sparks solutions but also leaves participants feeling enthused, inspired, even excited about sho

your marketing efforts?

Job Market Value
Job Market Value “Help! How Do I determine My JOB Market value?”A panicked job applicant called on his cell phone from the company washroom. He had excused himself from a job interview on the pretense of having to use the bathroom. He whispered into his phone, “I didn’t think we would talk about money at the

slogan or play on words using the name of your business or the service you provide. It's not some meaningless phrase like "we do it right" or "quality service you can trust." Anybody in business can say thos

How To Handle Customer Billing Snafus
Q: I just discovered that for the past six months I have been billing a client half of what I should have been. Should I just include the total of the past due balance on his next bill or contact him first to let him know that it's coming? This client has been difficult in the past, so I'd rather not deal with him until I absolutel

e you provide. It's not some meaningless phrase like "we do it right" or "quality service you can trust." Anybody in business can say thos

The Biggest Mistakes Bosses and Employees Make
Are you frustrated with your employees and wonder what you can do to improve their efficiency and reduce your stress? Would you like to be more successful as a boss, manager, etc.?Are you an employee and you want to enjoy working with your superiors, reduce your stress, and be more effective? If you answered yes to any of t

or "quality service you can trust." Anybody in business can say those things and they're really basic expectations anyway.

A core marketing message clearly and concisely communicates what you're out to do and for who. It speaks to your ideal target market and gets them to respond and seek more information.

So many small

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Casual Articles - Three Steps to Your Ultimate Marketing Message

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