Casual Articles - Business

Is there anything new under the sun? Here's how to find out if your bright idea is unique.
“There’s nothing new under the sun” is probably the one phrase no inventor wants to hear, seldom believes, and is always trying to prove wrong. However, moving too quickly to prototype stage and first disclosure can turn out to be costly for the inventor who doesn’t take the time to find out if his or her invention is already patented. Yet, with over 3000 utility patents being issued each week in the United States, that can seem like a daunting if not downright impossible task. So, what can the inventor do to get the information – and ass

Research shows that people make a subconscious judgment about you based on your appearance within the first 3-5 seconds of meeting you! Others will decide if you will be trusted, included and even do business with in a matter of seconds. So, even though I think most of you know this, it’s important not to skip over this.

The Successful Marketing Plan
The successful marketing plan is often seen as an elusive, unobtainable ideal that you read about in large marketing text books.This widely held perception is most likely the result of people or businesses trying to market something (or someone), but being hampered by a lack of resources. And I use the term resources in the widest possible sense of the word.The bottom line is that most marketing plans are not worth the paper they are written on simply because they are often cobbled together in a rush, using inaccurate information, and exacerbated by a poor understanding or k

I was right with you the first several times I tried to “network” at a meeting or social situation. I either didn’t say anything about my business…big mistake. Or I felt like a traveling salesman. There is a BETTER way. Let me give you a few simple steps.

JOIN ORGANIZATIONS YOU LOVE

First, get a real feel for the organizations you attend. It might be Toastmasters, if you love to talk. It could be your professional organization (no leads there, you’re all in the same business). It could be a round table, networking club or business organization.

I’ve gone as a guest or non-member to several different organizations. Each of these has a different feel in each city. I’ve gone to Toastmasters – Love! I’ve gone to the Chamber of Commerce – Fun but VERY expensive membership, I’ve gone to leads clubs – didn’t feel like I fit in and I’ve gone to Women Business Organizations – Love!

Find the organization that fits you AND that has a large enough membership to provide plenty of leads.

ONCE THERE ENJOY & BE PROFESSIONAL

These organizations are social and business building. Remember YOU are a walking advertisement for your business. I don’t mean to be trite but be sure you are dressed well and are well groomed. You will be meeting other business people. So, don’t go in too casually. Research shows that people make a subconscious judgment about you based on your appearance within the first 3-5 seconds of meeting you! Others will decide if you will be trusted, included and even do business with in a matter of seconds. So, even though I think most of you know this, it’s important not to skip over this.

The Cost of Workplace Violence Prevention and Awareness
The Threat of Violence is On the Rise...A safe and productive workplace is in everyone's interest, but the number of violent acts, including threats of violence, has increased over 400% over the last decade. Workplace Violence Prevention and Education initiatives are paramount before an incident happens, saving businesses considerable time, resources in addition, legal fees, but most importantly, the implementation of mandatory changes to the workplace to protect employees from any future threat of a violent act. It is important to note that when experts refer to violent acts, they

nizations you attend. It might be Toastmasters, if you love to talk. It could be your professional organization (no leads there, you’re all in the same business). It could be a round table, networking club or business organization.

Find the organization that fits you AND that has a large enough membership to provide plenty of leads.

ONCE THERE ENJOY & BE PROFESSIONAL

Six Sigma Tools And Templates
Projects, both planned and unplanned, can get out of hand, producing undesired or no results after waste of huge resources and time unless they are monitored accurately with the appropriate tools. The pitfalls of not using Six Sigma tools are extremely complex in nature. It becomes impossible to manage the quantum of data in a systematic way that facilitates pragmatic analysis as desired by the project goals.If you look at it from another angle, which is from the administrative side, pressures like time, lets-see-next-time from management and project cost overruns can help things grow ou

fferent feel in each city. I’ve gone to Toastmasters – Love! I’ve gone to the Chamber of Commerce – Fun but VERY expensive membership, I’ve gone to leads clubs – didn’t feel like I fit in and I’ve gone to Women Business Organizations – Love!

Find the organization that fits you AND that has a large enough membership to provide plenty of leads.

ONCE THERE ENJOY & BE PROFESSIONAL

Acquiring Quality Logos - Logo Design Guru
Quality logos are the foundation of marketing and promotional techniques for business. Among the characteristics associated with high quality logo design are uncluttered images and text, and minimal colors. The McDonald’s logo, “Golden Arches”, is a great example of an uncluttered logo that is simple, effective and widely recognized. Size is another characteristic which underlines the quality of a logo. Big or small, a quality logo has a matching background and distinct texture. The logo is included on all promotional material including business letterhead, presentation boxes, billboards and br

plenty of leads.

ONCE THERE ENJOY & BE PROFESSIONAL

Having Fun With Church Fund Raising
Have you ever needed to raise funds for some event or project. It can be allot of work, but depending on how well organized the event is, it can be a lot of fun too. Once you have reached your goal or the end of the event, it can be a very rewarding experience. Church fund raising can be very challenging, but most events bring in lots of dollars as most people are very generous if the event goes to a good cause. In many cases, you will find volunteers to help. The problem usually stems from someone wanting to take charge of the event as it requires a lot of time and effort on someone’s part. In

SIMPLE NETWORKING SUCCESS TOOLS – WHAT TO SAY ONCE YOU ATTEND A BUSINESS MEETING

ALWAYS have business cards with you. Just be sure your cards are professional looking and not “too out there”. YOU want to INCLUDE more clients/customers not exclude them.

Here’s a template of your networking conversations:

1. Make a GAME out of attending. Have FUN with this. You’ll be much more at ease with practice. EVERYONE is nervous when they first attend these meetings. Your GOAL is to have a minimum of 10 business cards from other people by the end of the event.

2. Greet the other person & ask what business they’re in. Yes, you can add the social chit chat of “I’m looking forward to the speaker, or this is a great venue.” Remember though that networking is part of the reason you are there.

3. Ask an interesting question like: Who are your favorite clients to work with? What is your biggest challenge in your business? What do you LOVE about your business? Do your employees know that you appreciate them?

4. Make a mental note of what they say and ask for their business card.

5. They will usually ask about your business. However, don’t be surprised if they don’t. Many people are more interested in what they have to say then in what you have to say. If they ask about you, then you c

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If you are new to advertising, or if you're using media or publications you haven't tried before, it's important to assign your ads to outside specialists rather than try to create them yourself. These specialists may be the creative group at an advertising agency, a freelance writer and designer or the ad department of the newspaper, magazine, TV channel or radio station where you plan to advertise. Such people are experienced in translating information about a product or service, target market, U.S.P. (unique selling position) and advertising goals into advertising that suits each medium and conveys an effective image and sales message. Moreover, it's extremely helpful to work with and learn from specialists for several years before you consider doing advertising in-house.

If you are attempting to get projects and assignments with larger organizations and corporations, the sound of your own or one of your employee's voices on the company greeting or general voicemail makes you appear as if you are a small business, a solo entrepreneur or home-based business. With the ability of remote access to most voicemail systems and to small phone systems with auto-attendant capability, you must consider hiring a professional voice that can give you the touch and feel of a much larger organization.

Sure sending out thousands of emails or fax broadcasts in a spray and pray approach may be a practice that your small business leverages as way to attract potential leads and eventually new clients.

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