Casual Articles - Business

Do You Need a Brand
So what exactly is a brand? We hear a lot of talk these days about branding, but what is it and why do you need one?A brand is a unified message that you send to clients and potential clients about what your business is, what you do, and what your business stands for – it’s your business identity. From your business name, to your logo, to the stationary you use – all of this makes up your brand. Whenever you put something out in the market-place, it should reiterate your brand.It is critical that you have a brand so that clients remember you, and so that your business appears professional and powerful.The easiest way for someone to remember something is to see it over and over and over again in the same context. If your potential clients co

and less scary than many people think. You do not need to be a good ‘schmoozer’ to network effectively. In fact, the best networkers are often

Image and Style Count
When I was a child, there was a pool nearby and every year my parents bought us season tickets. My brother and I swam there everyday. One day we were swimming the length of the pool underwater. As I came up at the edge of the pool gasping for air, the lifeguard was there to meet me. He asked if my brother and I would join the swim team. We were so excited; we talked about it for days.The next few weeks we prepared for competition. That day arrived and our first meet took us to a pool across town. We all piled out of the car and I still remember how our excitement was shattered. As I looked across the parking lot at the other team, each member was in a matching uniform. At that moment, I knew the thoughts of my teammates, “We were going to get

After you’ve created all your “self-marketing documents” and verbal presentations, you’re ready to take your job search “to the street” and begin networking. The goal is to contact people who can help you reach the hiring managers inside your target companies. Networking can be done on the phone, in person, via e-mail or even “snail mail.”

Ford Myers, M.Ed., president of Career Potential, a Haverford, PA-based career consulting firm and developer of the “New Year, New Career Power Plan to Achieving Career Success in 2006” states, “Networking is a lot simpler and less scary than many people think. You do not need to be a good ‘schmoozer’ to network effectively. In fact, the best networkers are often

An Insinscere Smile Is Better Than A Sincere Frown
The other day I drove from Chicago to Northwest Indiana on the Indiana Toll Road. I usually have quite a bit of loose change and pay the tolls by throwing the correct amount into the basket, thereby saving a few seconds. But this time I didn’t have any change so I went through the attended lane and handed a dollar bill to the attendant.He gave me a cheerful “Hi!” as I handed him the money and then said, “Have a safe day!” as he put the change in my hand. I was so dumbfounded by the exchange that I barely had time to reply, “You too!” as I smiled and accelerated back on the road. “Wow! I just saw the world’s friendliest toll road attendant – today’s my lucky day!” I thought to myself as I drove. I had to pay one more toll and got the same reception

gin networking. The goal is to contact people who can help you reach the hiring managers inside your target companies. Networking can be done on the phone, in person, via e-mail or even “snail mail.”

Management Consultants - The Trusted Advisors
Answering the question "what is management consulting?" is as difficult as attempting to answer the question "how high is the sky?" There are two causes for the confusion about exactly what management consultants do. First, management consulting is an umbrella term that encompasses many different careers. Second, management consultants cannot give specific examples of their work because it almost always is confidential and highly sensitive.The essence of consulting is to help a client create value by providing information and advice which leads to lasting organizational change in a variety of ways including development of new strategies, accounting systems, information systems integration, quality management, process redesign, marketing, distributi

n the phone, in person, via e-mail or even “snail mail.”

Build It And They Will NOT Come
It is a very risky business person who believes that the product will create the need. We may argue that IBM and Microsoft with the desktop PC and DOS and then Windows is the exception and, the internet is certainly in many cases creating a need. However, it could be argued that the need was waiting patiently dormant for the innovators to play catch up. In other words, Sci-fiction movies from the 50's through the 60's and TV shows like Star Trek had already created the need for high tech tools and toys. In my mind, only a fool would risk everything on passion alone. Any amount of marketing intelligence, no matter how little, is better than no marketing intelligence at all.When I first entered into the world of Custom Home Building I took a course which s

onsulting firm and developer of the “New Year, New Career Power Plan to Achieving Career Success in 2006” states, “Networking is a lot simpler and less scary than many people think. You do not need to be a good ‘schmoozer’ to network effectively. In fact, the best networkers are often

Invoice Factoring For Business Growth
Is cash a little bit tight? Have you ever risked missing payroll? Have you ever had to pass up an opportunity because you did not have enough money? If so, you are not alone. Every business owner goes through those same challenges every day. Some come out on top. Others perish.What is the biggest difference between those that succeed and those that perish? Cash flow. And plenty of it.If you work with commercial or government clients, then you are already used to waiting up to 60 days to get paid by your clients. That is ok if your business has lots of resources and a stash of cash in the bank. But what if you don’t?One of the most frustrating things that can happen to a business owner is realizing that his company is invoice rich and cash p

and less scary than many people think. You do not need to be a good ‘schmoozer’ to network effectively. In fact, the best networkers are often great listeners, as opposed to great talkers.”

And no matter what, don’t ever let-up on your networking efforts. Ninety-five percent of my clients land great jobs through their networks. It’s not worth risking those odds to NOT be continually networking! Remember: If you’re in career transition, networking IS your job. It should be the primary focus of everything you do. The quantity and quality of your networking time is directly related to the personal, professional, and financial satisfaction you’ll have in your next job.”

Who should be on your conta

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